Palace Cinema
Cinema Design for Broadway Circuit
The project is inspired by the "pulse of water", through the flowing water, to show the charm of the film in the space. A film with good intention can create ripples, as if waters have a pulse, linking and providing for its audience. When put into this design, materials were carefully selected so that the beautiful and soothing rhythm will not be over-ridded; that audience who come into this space will "go with the flow".
Download Press Kit № 107875
Download Press Kit № 107875 Cinema Design for Broadway Circuit by Oft Interiors Ltd. to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Palace Cinema Cinema Design Press Releases
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Palace Cinema Cinema Design Media Articles
Leverage our ready-to-publish articles on Palace Cinema, offered in a range of languages: Spanish, Korean, Japanese, Russian, English, Turkish, Arabic (Standard), Dutch, Indonesian, Chinese (Mandarin), Hindi, Italian, German, French and Portuguese.
Unique Properties
When the audience and the film are in sync, it is like hearts beating at the same rhythm, pounded by a drum without edges. The rhythm should be astounding and natural. When put into this design, materials were carefully selected so that the beautiful and soothing rhythm will not be over-ridded; that audience who come into this space will go with the flow.
Tags
cinema, interior design, entertainment space, commercial space, renovation project
Production Technology
The two-stories cinema aims to provide a holistic experience for its audience. The fourth floor is the entrance and lobby, next to the counters are the escalators that descend to and from the third floor, where all the screening houses locate. If we are to present the pulse of water, what colour should it be? As the aesthetic shapes, lines and edges are the key things to convey, we decided to keep the colors subtle. White is used to represent water, while bronze is used to represent pulses.
Design Challenge
There are two types of screening houses, the Standard House and IMAX House. IMAX House uses stone grey as the main colour, with mixture of different shades of grey faux leather seats that echo the uniqueness of stones. But not just the seating, even the walls and the floor also joined in to provide a space so comfortable like nature.
Project Duration
The project started in 2017 in Shanghai, China and finished in 2019 in the same place.
Operation Flow
Starting from the entrance, the white colour gives a bright view in general. The ceiling with concealed lighting looks as if the white is being crystallised; creating ripples from this point, the bronze ripple patterns spread across the walls, the columns, and to the floor. At the lobby area, the ceiling outlets were cleverly designed as half-moon shapes, which were made up with wooden stripes painted in bronze colour.
Research
Films are fascinating because of the ground it stands is blurry or so-to-speak, it stands on water. In between reality and fantasy, the meanings extracted from films are constantly floating, as light as cloud and as dynamic as water. Are films like mirrors reflecting what is true, or are they merely illusions?
Inspiration
Films are the pulse of water: it can be fierce and it can be mild; water reflects and water rejects. Whether one will end up float on it or get drowned by it, is not a choice but a chance. If you cannot row, maybe you should go with the flow.
Image Credits
All images used in the submission was taken by Masato Kawano.
Project Overview
Palace Cinema Cinema Design has been a Silver winner in the Interior Space and Exhibition Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Oft Interiors Ltd. was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Palace Cinema Cinema Design.
Oft Interiors Ltd. Press Releases
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Palace Cinema Redefines Movie-Going Experience with Water-Inspired Design
Oft Interiors Ltd. unveils the Palace Cinema, a two-stories cinema in Shanghai, China, designed to provide a holistic movie-watching experience, inspired by the pulse of water.
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