Tongrentang Zhima Health

Offline Experience Store for Beijing Tongrentang Health

Tongrentang Zhima Health has created a complex functional system of healthy diet, medical center, health examination and social entertainment. The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store. From the ground floor to upstairs, Zhima Health Concept Store has four themes as inquiry, food, convalescence and cure.

Download Press Kit № 108738

Download Press Kit № 108738 Offline Experience Store for Beijing Tongrentang Health by Ao Zhang to access high-res images, essential texts, translations, and exclusive interviews—all in one.

Available Now for Your Next Story

At architecture|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.

Please Note:

• Credit the work's creator and/or photographer.
• Mention architecture|newsroom as your source.
• Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. architecture|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.

Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.

Tongrentang by Ao Zhang

Download 1800 Pixels JPEG Image.

Offline Experience Store by Ao Zhang

Download 1800 Pixels JPEG Image.

Ao Zhang Tongrentang

Download 1800 Pixels JPEG Image.

Ao Zhang Offline Experience Store

Download 1800 Pixels JPEG Image.

Beijing Tongrentang HealthBrand Logo

Download 1800 Pixels JPEG Image.

Tongrentang Zhima Health Offline Experience Store Press Releases

Press releases tailored for Tongrentang Zhima Health are available in the languages: English.

Tongrentang Zhima Health Offline Experience Store Media Articles

Leverage our ready-to-publish articles on Tongrentang Zhima Health, offered in a range of languages: Dutch, Turkish, Hindi, Spanish, Arabic (Standard), Indonesian, English, Korean, Japanese, Russian, Chinese (Mandarin), Italian, German, French and Portuguese.

Unique Properties

Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers. Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style.

Tags

Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store

Production Technology

The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.

Design Challenge

The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.

Project Duration

This project started in May 2019 and finished in December 2019 in Beijing.

Operation Flow

From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.

Research

Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time. After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.

Inspiration

After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.

Image Credits

Beijing Wuxiang Space Architecture Design

Project Overview

Tongrentang Zhima Health Offline Experience Store has been a Golden winner in the Interior Space and Exhibition Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Golden Recognition

Ao Zhang was recognized with the coveted Golden A' Design Award in 2021, a testament to excellence of their work Tongrentang Zhima Health Offline Experience Store.

Ao Zhang Press Releases

For journalists seeking engaging content: Explore our press releases featuring Ao Zhang's work, freely available for incorporation into your stories. Available now: 2 press releases ready for immediate access by journalists.

Tongrentang Zhima Health Concept Store Redefines Retail Experience

Discover the innovative transformation of Tongrentang Zhima Health Concept Store, a one-of-a-kind immersive shopping and social space

Ao Zhang Newsroom

Visit Ao Zhang Newsroom for an inside look at exceptional design and award-winning projects.