Atelier Intimo Flagship
Retail Store for O&O Studio
Our world has been hit by unprecedented virus in 2020. Atelier Intimo first Flagship designed by O and O Studio is inspired by the concept of Rebirth of the Scorched Earth, implying the integration of healing power of nature that gives mankind new hope. While a dramatic space is crafted that allows visitors to spend moments imagining and fantasizing in such time and space, a series of art installations is also created to fully demonstrate the brand true characteristics. The Flagship is not an ordinary retail space, it is the performing stage of Atelier Intimo.
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Download Press Kit № 110753 Retail Store for O&O Studio by O&O Studio to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Atelier Intimo Flagship by O amp O Studio
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Retail Store by O amp O Studio
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O amp O Studio Atelier Intimo Flagship
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O amp O Studio Retail Store
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O&O Studio Interview
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Atelier Intimo Flagship Retail Store Press Releases
Press resources for Atelier Intimo Flagship are offered in several languages: English.
Atelier Intimo Flagship Retail Store Translations
Atelier Intimo Flagship in your language: we provide project translations across multiple languages: Retail Store EN, Kleinhandelwinkel AF, Dyqani Me Pakicë SQ, የችርቻሮ መደብር AM, متجر البيع بالتجزئة AR, Մանրածախ Խանութը HY, Pərakəndə Mağaza AZ, Txikizkako Denda EU, Рознічны Магазін BE, খুচরা দোকান BN, Maloprodaja BS, Магазинът BG, လက်လီစတိုး MY, Botiga Minorista CA, Sitolo Yogulitsa NY, 零售店 ZH, A Tenda Di Vendita CO, Maloprodaja HR, Maloobchodní Prodejna CS, Detailbutik DA, Winkel NL, Podetala Vendejo EO, Jaekauplus ET, Vähittäiskauppa FI, Magasin De Détail FR, Venda Polo Miúdo GL, საცალო მაღაზია KA, Ladengeschäft DE, Το Κατάστημα Λιανικής EL, રિટેલ સ્ટોર GU, Magazen An Detay HT, Kantin Sayar Da Kayayyaki HA, חנות קמעונאית HE, रिटेल स्टोर HI, Kiskereskedelmi Üzlet HU, Toko Ritel ID, Siopa Miondíola GA, Ere Ahịa IG, Smásöluverslun IS, Il Negozio Al Dettaglio IT, 小売店 JA, Toko Eceran JV, ಚಿಲ್ಲರೆ ಅಂಗಡಿಯು KN, Бөлшек Сауда Дүкені KK, ហាងលក់រាយ KM, Iduka Ricuruza RW, Чекене Дүкөнү KY, 소매점 KO, Firotgeha Firotanê KU, Scruta Penus LA, Retail Buttek LB, ຮ້ານຂາຍຍ່ອຍ LO, Mažmeninė Parduotuvė LT, Mazumtirdzniecības Veikals LV, Продавница MK, Fivarotana Antsinjarany MG, Kedai Runcit MS, റീട്ടെയിൽ സ്റ്റോർ ML, Ħanut Bl-Imnut MT, Toa Hokohoko MI, रिटेल स्टोअर MR, Жижиглэнгийн Дэлгүүр MN, खुद्रा स्टोर NE, Butikk NO, ଖୁଚୁରା ଷ୍ଟୋର୍ OR, ਪ੍ਰਚੂਨ ਸਟੋਰ PA, فروشگاه خرده فروشی FA, Sklep Detaliczny PL, پرچون پلورنځی PS, Loja De Varejo PT, Magazinul Cu Amănuntul RO, Розничный Магазин RU, پرچون اسٽور SD, Faleoloa Fa'atauoloa SM, Малопродаја SR, Am Bùth Mion-Reic GD, Retail Store SN, සිල්ලර වෙළඳසැල SI, Maloobchodná Predajňa SK, Trgovina SL, Dukaanka Tafaariiqdu SO, Lebenkele La Mabenkele ST, La Tienda Minorista ES, Toko Ritel SU, Duka La Rejareja SW, Butik SV, சில்லறை கடை TA, రిటైల్ స్టోర్ TE, Мағозаи Чакана TG, ร้านค้าปลีก TH, Bölek Satuw Dükany TK, Ang Retail Store TL, Perakende Mağaza TR, Ваклап Сату Кибете TT, پارچە سېتىش دۇكىنى UG, Роздрібний Магазин UK, ریٹیل اسٹور UR, Chakana Savdo Do'koni UZ, Cửa Hàng Bán Lẻ VI, Siop Adwerthu CY, Retail Winkel FY, Ivenkile Yokuthengisa XH, לאַכאָדימ קראָם YI, Soobu Itaja YO, Isitolo Sokudayisa ZU, 零售店 ZY, Retail Tindahan CEB, Hale Kūʻai Hale Kūʻai HAW, Khw Muag Khoom HMN.
Atelier Intimo Flagship Retail Store Media Articles
Utilize our prepared articles to feature Atelier Intimo Flagship, available in the languages: Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), Turkish, Arabic (Standard), German, Hindi, Spanish, Italian, English, French, Portuguese and Dutch.
Unique Properties
Atelier Intimo Flagship is not a typical retail store but a performing stage for the brand. Right at the entrance to begin with, the custom made shopfront material inspired by the Rebirth of the Scorched Earth concept has given the visitors a hint by this gold platted Khaki stainless steel covering. Integrated with large area of clear glazing, visitors can immediately see through to the inside, sensing the stimulation to step in and experience oneself.
Tags
Rebirth, scorched earth, flagship, retail design, installations, mannequins, lingerie
Production Technology
In addition to the overall interior space, O&O Studio also specifically created a series of four 3D printed installation artwork that aim to elaborate the Client ethos and the flagship concept. These 4 installations make use of different mannequin parts, standing full height, sitting, legs and hands, combining with blossoming flower petals and rotating flying wings.
Design Challenge
O&O Studio sees this a fascinating challenge and opportunity creating Atelier Intimo first ever flagship, serving as their springboard for further achievement. The success on how the dramatic and theatrical space has integrated and harmonized with the brand and products also sealed the strong belief of O&O Studio philosophy with the project bringing in a new and distinctive portrait for the Client but also additional design and commercial value to the Client business.
Project Duration
The project started in February 2020 in Shanghai, PRC, and completed in May 2020.
Operation Flow
The existing stair changed from a L to an U shape configuration. Thus the back of house areas can be effectively grouped at the rear while maximizing retail zones at the front end. This also allows the VIP space on first floor to sit on an elevated platform enjoying the three theatrical windows. This space can be fully opened and used as new product launching events. With the help of a long curtain, the space will turn into a true private VIP space for lingerie trials and private parties.
Research
The flagship houses a research project named 15plus1, with the Client invited 15 female customers and 1 female staff to have their breast shapes 3D scanned and 3D printed as half body mannequins that wear products of Atelier Intimo. 16 circular features each holding a semi body mannequin are placed along the wall spanning between ground and first floor. Each of them has the same depth but a rotating layering to subtly distinguish the mannequins while informing a consistent philosophy.
Inspiration
In 2020, our world was hit by natural disaster such as the Australian Bushfire crisis, and most heavily by the unprecedented Covid 19. Atelier Intimo Flagship, designed by O&O Studio, was inspired by the concept of Rebirth of the Scorched Earth, implying the making use and integration of healing power of nature that could give mankind new hope. O&O Studio also wants to craft a dramatic space that allowed visitors to spend a moment to imagine and fantasize in such time and space.
Image Credits
Image #1: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020 Image #2: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020 Image #3: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020 Image #4: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020 Image #5: Photographer Katt Chung Yap, Atelier Intimo Flagship, 2020 Video Credits: Atelier Intimo
Project Overview
Atelier Intimo Flagship Retail Store has been a Silver winner in the Interior Space and Exhibition Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
O&O Studio was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Atelier Intimo Flagship Retail Store.
O&O Studio Press Releases
Our press releases on O&O Studio and their work are made freely available for press members looking to add depth to their content. Press members can now immediately access 3 press releases.
Atelier Intimo Flagship Unveiled by O&O Studio in Shanghai
O&O Studio introduces Atelier Intimo Flagship, a dramatic retail space inspired by the Rebirth of the Scorched Earth concept, offering visitors a unique and imaginative experience. The project was completed in May 2020 in Shanghai, PRC.
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