Spazio Lenovo

Flagship store for Alessandro Luciani

The human centered design, wanted to create a common thread, shortening the distance between the outside world, en plein air, and that of the interior, closed, typical of a traditional store. A functional environment contaminated by the 13 columns of real vertical green present inside, by a floor that evokes that of the gardens, by LED light wires, dichroic glass and large video walls for a completely digital communication. The space has been optimized to make it easy for people to move from one activity to another. The different areas have been designed to offer immersive experiences.

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Spazio Lenovo by Alessandro Luciani Designer

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Flagship store by Alessandro Luciani Designer

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Alessandro Luciani Designer Spazio Lenovo

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Alessandro Luciani Designer Flagship store

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Alessandro LucianiBrand Logo

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Spazio Lenovo Flagship store Press Releases

Explore press materials for Spazio Lenovo, available in languages such as English.

Spazio Lenovo Flagship store Media Articles

Our articles on Spazio Lenovo, prepared for immediate use, are offered in several languages, including Arabic (Standard), Hindi, Turkish, Indonesian, Chinese (Mandarin), Spanish, Korean, Japanese, Russian, English, Italian, German, French, Portuguese and Dutch.

Unique Properties

The Concept store of about 900 square meters spread over two floors. One of the first innovations is the abolition of cash desks, all payment transactions take place on the move and in digital form The ground floor was designed as a flexible exhibition space to be used also for promotional events and shows. The displays with a colorful design have inside the glass top, recessed monitors for a digital product communication that integrates with a visual communication on the wall and a large LedWall visible also from the street, which pierces the ceiling and rises up the second floor.

Tags

Spazio Lenovo, Alessandro Luciani Designer, Retail Design,

Production Technology

Dichroic glass, LedWall, Wood,

Design Challenge

The first floor consists of two large areas: One Commercial and the other Business for companies and consists of different experiences: Gaming, Virtual Reality, New products, Listening to Music, Motorola brand products and a Bistrot where you can eat or have a coffee, immersed in a large garden, consisting of 13 vertical columns of green, a real meeting place. In addition, there are dedicated functional spaces for co-working and smat-working. All the tables created for Lenovo, have a thin top where digital labels are inserted inside to communicate the product on display

Project Duration

The project started in May 2020 in Milano - Italy and finished in September 2020

Operation Flow

The ground floor was designed as a flexible exhibition space to be for promotional events and shows. The displays with a colorful design have inside the glass top, recessed monitors for a digital product communication that integrates with a visual communication on the wall and a large LedWall visible also from the street, which pierces the ceiling and rises up the second floor.The staircase leading to the first floor has been completely covered with dichroic glass "with its chromatic and reflective effects while the steps have LED lighting that follows the person as he climbs the stairs, like the keys of a piano

Research

The human centered design, wanted to create a common thread, shortening the distance between the outside world, en plein air, and that of the interior, closed, typical of a traditional store. A functional environment contaminated by the 13 columns of real vertical green present inside, by a floor that evokes that of the gardens, by LED light wires, dichroic glass and large video walls for a completely digital communication. The space has been optimized to make it easy for people to move from one activity to another, areas have been designed to offer immersive experiences, in themselves and in the products

Inspiration

Hi-Tech&green philosophy. The philosophy that guided the design follows a thought where technology and nature come together and coexist in great synergy and harmony, where one cannot do without the other, with particular attention to Man and the world in which he lives. Spazio Lenovo is not a traditional store, but a cultural ecosystem where Technology and Nature enter into symbiosis, creating a fluid, elegant environment, in which the transition between green and metal becomes easy, immediate and functional, as in the sociability of a Greek agora.

Image Credits

Lenovo Italy

Project Overview

Spazio Lenovo Flagship store has been a Silver winner in the Interior Space and Exhibition Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Alessandro Luciani Designer was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Spazio Lenovo Flagship store.

Alessandro Luciani Designer Press Releases

Discover Alessandro Luciani Designer's journey through our press releases, available for all press members and journalists to use without restrictions. For immediate journalistic use: 1 press releases are available right now.

Spazio Lenovo: A Hi-Tech Green Flagship Store Designed by Alessandro Luciani

Spazio Lenovo, a cultural ecosystem where technology and nature enter into symbiosis, was designed by Alessandro Luciani to create a fluid, elegant environment that integrates green and metal seamlessly, offering a unique retail experience in Milano, Italy.

Alessandro Luciani Designer Newsroom

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