Sales Office
Bocui Pearl

Sales Office for Shanghai PTArchitects

The land where the project is located is divided into two parts by a 12-meter-wide city road. The project is under this road and connects the whole land area. In this way the design tries to avoid noises from the vehicles on the road and from the city, at the same time, it provides a unique vertical vibrant landscape for the city road. The whole sunken space looks like a spring pond. The overall tone is white, in line with the modern style of Guangzhou’s waterfront architecture.

WRight Communication 2021 Agency Golden Press Kit № 116201

Download Press Kit № 116201

Download Press Kit № 116201 Sales Office for Shanghai PTArchitects by WRight Communication to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Bocui Pearl by WRight Communication
Bocui Pearl by WRight Communication

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Sales Office by WRight Communication
Sales Office by WRight Communication

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The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Acknowledgements for photographs are in the Image Credits Section.

WRight Communication Bocui Pearl
WRight Communication Bocui Pearl

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Photo credits are listed in the Image Credits Section.

WRight Communication Sales Office
WRight Communication Sales Office

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Image attributions can be found in the Image Credits Section.

Shanghai PTArchitectsBrand Logo
Shanghai PTArchitectsBrand Logo

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Acknowledgements for photographs are in the Image Credits Section.

WRight Communication Corporate Logo
WRight Communication Corporate Logo

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. For photo credit information, refer to the Image Credits Section.

Design Newswire
Bocui Pearl Sales Office Press Releases

Explore press materials for Bocui Pearl, available in languages such as English.


Press Kit
Bocui Pearl Sales Office Media Articles

For immediate use: Bocui Pearl articles, available in languages such as Hindi, Turkish, Chinese (Mandarin), Italian, Arabic (Standard), Spanish, French, Portuguese, English, Korean, Indonesian, Japanese, Russian, German and Dutch, to enrich your content.


Unique Properties

The design of the Sales Office gradually unfolds in a continuous flow of spatial order from the entrance, the reception hall, the sunken courtyard, sales room, model room, and reception room which are presented one after another like a play, prologue of twilight, beginning of a story, growth, lingering and continuation, full view and the end. Highlighted with three mushroom structures as the major joint spots, the whole space represents a well-known Chinese saying which literally means 'in this world all things thrive'.

Tags

sales Office, vertical landscape, underground, sustainability

Production Technology

The Sales Office is located underground and connected to the ground with the three mushroom-shaped structures. The mushrooms create a sense that they look like real ones that grow from underground like plants. In terms of function, each mushroom structure acts as vertical and flexible transportation space, smoothly connecting both the ground and underground traffic. Through this, pedestrians first enter an open sunken courtyard under the city road, which is supported by a number of structural columns. Passing through the courtyard, a spring and the main body of the building appear. The three parts, i.e. the courtyard, the spring, and the building complement one another. When overlooking the entire area, only the spring is visible, the entire building and courtyard are hidden under the greenery.

Design Challenge

There are certain difficulties in planning the plot. How to turn disadvantages into features become the focus of when investigating the project. In order to avoid noises from urban roads and the city, the architect puts the project underground to create a peaceful atmosphere. Besides, the underground space also provides a unique landscape for drivers on the road, which making their journey more interesting and vivid.

Project Duration

The project started in Nov. 2018 and finished in Dec. 2019 in Guangzhou, China

Operation Flow

The building uses the recyclable aluminum plate as the main material for maximum protection of the environment. In addition, a rainwater collection system and a solar system are used to save water and energy in the whole project.

Research

The planning and architectural design pays more attention to the geographical features in Southern China, and it advocates the concept of environmental protection, maximum energy saving, land saving, water-saving, and material saving, and protects the environment and reduces pollution.

Inspiration

The land where the project is located is divided into two parts in the east and west by a 12-meter-wide city road. The project is under this road and connects the whole land area. In this way the design tries to avoid noises from the vehicles on the road and from the city, at the same time, it provides a unique vertical vibrant landscape for the city road. The whole sunken space looks like a spring pond. The overall tone is white, in line with the modern style of Guangzhou’s waterfront architecture. White aluminum panels and high-transparent glass are used as the main materials, which form a minimal facade style.

Image Credits

IMAGE by Chen Yuanxiang and Guo Jun Tang

Project Overview

Bocui Pearl Sales Office has been a Golden winner in the Architecture, Building and Structure Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

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Golden Recognition

WRight Communication was recognized with the coveted Golden A' Design Award in 2021, a testament to excellence of their work Bocui Pearl Sales Office.

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WRight Communication Press Releases

We provide a series of press releases on WRight Communication that journalists and press members can freely incorporate into their narratives. Instantly access 10 press releases, available exclusively for journalists.


Bocui Pearl: A Unique Underground Sales Office in Guangzhou

WRight Communication Unveils Innovative Sales Office Design in Guangzhou, China


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You are currently viewing Media Showcase № 116201. Access WRight Communication's comprehensive newsroom for a deep dive into their award-winning portfolio, including media assets and much more. This is Press Kit / Media Showcase 116201 featuring the Bocui Pearl. For more in-depth materials, see Newsroom 233536.

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