Display Center
Royal Time Residence

Display Center for Shanghai PTArchitects

The owner hopes that the display center can convey the same allure as the classical traditional Chinese gardens of Suzhou. The overall design emphasizes the visitor's experience of the space on site, especially when it conveys the fluid circulation of different spaces as experienced in traditional classical gardens. The project consists of 3 separate functional buildings with an open area enclosed in the middle. And different kinds of "transitional spaces" connect them all to form a modern courtyard which will become a spot where residents in the future can stay, socialize and communicate.

WRight Communication 2021 Agency Silver Press Kit № 116078

Download Press Kit № 116078

Download Press Kit № 116078 Display Center for Shanghai PTArchitects by WRight Communication to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Royal Time Residence by WRight Communication
Royal Time Residence by WRight Communication

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Display Center by WRight Communication
Display Center by WRight Communication

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WRight Communication Royal Time Residence
WRight Communication Royal Time Residence

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WRight Communication Display Center
WRight Communication Display Center

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Photo credits are listed in the Image Credits Section.

Shanghai PTArchitectsBrand Logo
Shanghai PTArchitectsBrand Logo

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WRight Communication Corporate Logo
WRight Communication Corporate Logo

Download 1800 Pixels JPEG Image.

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Design Newswire
Royal Time Residence Display Center Press Releases

Press releases tailored for Royal Time Residence are available in the languages: English.


Press Kit
Royal Time Residence Display Center Media Articles

We provide articles ready for publication on Royal Time Residence, offered in several languages: English, Portuguese, Korean, Japanese, Russian, Spanish, French, Chinese (Mandarin), Indonesian, Italian, Turkish, Dutch, German, Arabic (Standard) and Hindi.


Unique Properties

The overall design emphasizes the visitor's experience of the space on site, especially when it conveys the fluid circulation of different spaces as experienced in traditional classical gardens in Suzhou. The display center consists of three separate functional buildings with an open area enclosed in the middle. It looks like three independent glass boxes of different shapes and sizes are beautifully scattered on the site. And different kinds of 'transitional spaces' connect them all to form a modern courtyard which will become a spot where residents in the future can stay, socialize and communicate.

Tags

display center, fluid circulation, socialize and communicate, open community

Production Technology

In order to dissolve the façade of the buildings, the architect decides to use large panels of U-profile glass as the main material. The panels that form the exterior of the fitness club vary in size, with the largest piece nearing 10 meters high. Intricately gray-toned rose-gold aluminum panels and small areas of locally produced clay bricks are applied to the building to soften up its architectural image. In order to make sure that the designing effect remains consistent with the final effect on site, a resident architect is put on the task of checking every material with the construction unit.

Design Challenge

How to let the project convey the inward temperament of traditional Suzhou architecture while the façade still remaining modern and impressive are the major challenge. The architect utilizes semi-transparent U-profile glass as the façade of the entrance, transforming it into a piece of a dazzling 'jade' of light weight, welcoming the visitors who appreciate it. The means of organically linking the three different buildings (Showroom, fitness club, book-bar) is another challenge in the process of design. Now the introduction of a waterscape within the inner courtyard creates a fluid experience for visitors and also makes the whole space filled with richness and flexibility. All the buildings extend from the inner courtyard. The rain corridors are sometimes open, sometimes closed, and sometimes become paths leading into the inner courtyard, or into the transitional spaces. The visitor can simultaneously experience the private interior, the open exterior, and being part of the nature in this open community.

Project Duration

The project started in Sept. 2019 and finished in Jun. 2020 in Suzhou, China

Operation Flow

All the buildings open up to the inner courtyard. The showroom is located to the east of the three buildings. Its main function is to showcase the sand table of the real estate and to serve as a reception space; The building to the north functions as both a fitness club on the first floor and a children center on the second floor; The building to the west is the book-bar with another terrace on the second floor for relaxation. This terrace further helps to break up the view from within the courtyard. The architect avoids repeatedly using the same roof structures for different buildings. Instead three different roof types, namely, flat roof, single-sloped roof, and double-sloped roof, with varying heights, are used to achieve a richer visual effect. The main landscape surfaces of the three buildings all face to the inner courtyard. However, different architectural forms combined with the use of panels of glass with different sizes offers a unique visual experience.

Research

The spaces between the bricks at the bottom of the building gradually decrease from the middle outwards, forming a distinct rhythm and echoing the fantastical elements of the translucent glass above. The overall effect enriches the architectural language of the building. From the inside, these gaps become windows for the reader, offering a view of the outside. At night, light shines through the perforated wall, putting up a play of light and shadow. A sunshine terrace was specifically created on the second floor, making full use of the vertical space to increase the richness and flexibility of the space.

Inspiration

The project is located in the downtown area of Taihu New Town, Suzhou, China. The owner of the project hopes that the display center can convey the same allure as the classical traditional Chinese gardens of Suzhou, meanwhile the façade be informative and impressive, and that the layout and functions conforms to the personality of the younger generation. For this reason, the area near a strip of 12 meter width city park becomes the point where the design gets started.

Image Credits

IMAGE by Yuan Yang

Project Overview

Royal Time Residence Display Center has been a Silver winner in the Architecture, Building and Structure Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

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Silver Recognition

WRight Communication was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Royal Time Residence Display Center.

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WRight Communication Press Releases

Access a rich repository of press releases on WRight Communication, offered to press and media professionals for unrestricted use in their stories. For immediate journalistic use: 10 press releases are available right now.


Royal Time Residence Unveils Stunning Display Center in Suzhou, China

WRight Communication's latest project, the Royal Time Residence Display Center, offers a modern interpretation of traditional Chinese gardens, fostering community and fluid circulation.


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