Hefu

Display Center for Shanghai PTArchitects

Combining features of the river’s inclusiveness, stone’s purity and jade’s transparency, the display center is designed in a modern minimal style. The design language is based on the exploration of very basic elements, such as light, space, transparency, materiality, and layout, etc. The concise and transparent technique used breaks the boundaries between internal and external spaces, and the form and facade of the building are built on the element of light and natural resources.

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Download Press Kit № 116203 Display Center for Shanghai PTArchitects by WRight Communication to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Hefu by WRight Communication

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Display Center by WRight Communication

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WRight Communication Hefu

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WRight Communication Display Center

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Hefu Display Center Press Releases

For Hefu, we offer press releases in multiple languages, including: English.

Hefu Display Center Media Articles

Ready for your features: articles on Hefu in various languages, including Italian, German, French, Portuguese, Korean, Japanese, Russian, English, Spanish, Turkish, Chinese (Mandarin), Dutch, Indonesian, Arabic (Standard) and Hindi.

Unique Properties

Combining features of the river’s inclusiveness, stone’s purity and jade’s transparency, the display center is designed in a modern minimal style. The design language is based on the exploration of very basic elements, such as light, space, transparency, materiality, and layout, etc. The concise and transparent technique used breaks the boundaries between internal and external spaces, and the form and facade of the building are built on the element of light and natural resources.

Tags

display center, humanistic spirit, jade-like texture, spatial expansion

Production Technology

The project is located in Conghua, Guangzhou, an ancient town in Southern China where the Neolithic ruins are unearthed. With the accumulation of thousands of years of history and culture, it has nurtured a long-standing humanistic spirit and natural landscape. The designer draws on the impression of the town, takes jade as the theme of the design, the process of jade making as the context and connects different functional spaces with different jade cultural landscapes, and at the same time extract elements from jade culture then re-interpret them in a new manner, and aims to create new cultural perspective while keeping the local culture.

Design Challenge

Due to the limited and restricted urban land resources, the challenge for the architect is how to change the small sized site into a space imbued with comfortable space experience, and at the same time to improve the quality of life of the residents. The architect combines local traditional culture into a modern delicate facade, trying to create a lively scene where people, nature, and the city live in harmony. Inspired by the process of jade making, the four stages “jade nurturing”, “jade grinding by nature”, “jade polishing” and “jade created” and difference themes are borrowed into four main spaces: interface display area, front area landscape area, display center, and backyard model area.

Project Duration

The project started in July 2018 and finished in January 2019 in Guangzhou, China

Operation Flow

From the entrance to the backyard, from outdoor or indoor space, the jade-like texture is used throughout the building, such as the entrance gate, jade scene, the stone material for the main building, vertical building structure, reception lobby, and meeting area, etc. All the materials are carefully selected.

Research

The design is closely related to the theme of the jade making. When designing the logo, the designer use one Chinese character He (which literally means harmony) from Hefu and combine natural rough stone (the left part of the character He) with finely polished stone material(e(the left part of the character He) which indicates the process how a piece of jade is made.

Inspiration

Gamble stone is a term in the jewelry industry in China, which means that when the rough jade is covered by a layer of weathered stone skin when mined, so it is impossible to know the quality of the inside unless it is cut furtherly. The entrance of Hefu Display Center uses simple stone material with jade-like texture, which is untraditional and the hidden linear lighting makes the entrance visually lighter, which resembles a layer furtherly cut into the gamble stone that draws people’s attention to explore inside.

Image Credits

IMAGE by Yuan Yang

Project Overview

Hefu Display Center has been a Golden winner in the Architecture, Building and Structure Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Golden Recognition

WRight Communication was recognized with the coveted Golden A' Design Award in 2021, a testament to excellence of their work Hefu Display Center.

WRight Communication Press Releases

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Unveiling Hefu: A Modern Display Center Inspired by Jade Culture

WRight Communication Introduces the Innovative Hefu Display Center

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