BFC Super Experience Center
Show Room for Forte Group Wuhan Company
This design is created to be an innovative & immersive space reflecting the client's corporate vision of "Exploring Forte: A way of seeing the world". It is a real estate sale house and a revolutionary retail space emphasizing visitor experience and immersion through curation, content-oriented design and digital media. The contents relate to dream lifestyle, bringing versatility and diversity to the space and turning it into a lifestyle vending machine. It exhibits urban and technological aesthetics, brimming with high-octane, futuristic quality.
Download Press Kit № 117134
Download Press Kit № 117134 Show Room for Forte Group Wuhan Company by Gustaf Kan to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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BFC Super Experience Center by Gustaf Kan
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Show Room by Gustaf Kan
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Gustaf Kan BFC Super Experience Center
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Gustaf Kan Show Room
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Forte Group Wuhan CompanyBrand Logo
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BFC Super Experience Center Show Room Press Releases
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BFC Super Experience Center Show Room Media Articles
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Unique Properties
It is created to be an innovative & immersive space for our client reflecting their corporate vision of "Exploring Forte: a way of seeing the world". It's a real estate sale house and a revolutionary retail space emphasizing visitor experience and immersion through curation, content-oriented design and digital media. The contents relate to dream lifestyle, bringing versatility and diversity to the space and turning it into a lifestyle vending machine - lifestyle first, real estate sale next.
Tags
Sale house, super experience and connectivity center, immersive space, retail space, commercial space, digital technology, atrium style, interactive, LED, metal mesh, modern,
Production Technology
Surface and multi-folding design techniques. Surfaces are constructed by means of folding, fragmentation, multiple angles, real LED screens and numerous materials (glass, mirrors, mirror finish metal plates, and 50% transparency mirrors). Glass(mirror): transparent, present vs. absent; literal vs. physical. Metal mesh / boundary for different spaces as well as the semi-penetration partition by their 50% penetration rate. Metal mesh + glass(mirror) Metal plates LED Screen
Design Challenge
Professional deepening, effective management, communication and coordination, mock-up control. In the process of project management, we insisted on implementing 1:1 mock-up between the designer and the supervising construction party. Various material professional support manufacturers spread all over China, such as a dense and solid network, working together with OFA to create a high-end quality technical benchmark.
Project Duration
This project started in April 2018 in Wuhan city, China and open in August 2020.
Operation Flow
emphasizes visitor experience and immersion through curating techniques, content-oriented design, and digital technology. The contents relate directly to dream lifestyles, bringing versatility andThis project is a super experience and connectivity center offering extraordinary visitor experience while doubling as a retail space by appealing to dream lifestyles and a revolutionary retail space that emphasizes visitor experience and immersion through curating techniques, content-oriented design, and digital technology. The contents relate directly to dream lifestyles, bringing versatility and diversity to the space and turning it into, figuratively speaking, a lifestyle vending machine.
Research
We have kept Paying attention to the business behavior in modern life and always use the "5 C" perspectives as a starting point for planning. The curatorial theme, based on the company's tremendous global resources, aims to create greater economic values for the business ventures of Wuhan BFC (financial center) by presenting their corporate visions: to provide their customers with products and services that build a life of good health, happiness and wealth. A variety of digital technologies are employed to create this magical, theatrical space that offers fully immersive experience. They include well-planned circulation supported by dynamic LED images, interactive digital media, a multimedia IP experience hall, and dynamic, artistic lighting installations. Having the point of view like a magazine, changing like a gallery, and selling like a store sum up the ideas and philosophy behind this new retail space.
Inspiration
In today's digital urban life, large amounts of information are obtained through digital technology. Therefore, we focus on this characteristic and create a brand new look - and atrium-style theater space characterized by its majestic open spaces and connectivity galleries. Digital technologies are employed to create this magical, theatrical space that offers fully immersive experience.
Image Credits
Photographer Boris Shiu
Project Overview
BFC Super Experience Center Show Room has been a Silver winner in the Interior Space and Exhibition Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Gustaf Kan was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work BFC Super Experience Center Show Room.
Gustaf Kan Press Releases
Discover Gustaf Kan's journey through our press releases, available for all press members and journalists to use without restrictions. Press members can now immediately access 1 press releases.
BFC Super Experience Center Unveiled by Designer Gustaf Kan
Gustaf Kan introduces the BFC Super Experience Center, a revolutionary retail and real estate sale house, offering an immersive and interactive visitor experience, set to open in August 2020 in Wuhan, China.
Gustaf Kan Newsroom
Discover outstanding design and award-winning initiatives in the Gustaf Kan Newsroom.
