Giesinger Beerhalle
Event Location for Gul Koc Gmbh
The event space is intended to provide an appropriate, spacious and modern setting for sponsor meetings, the presentation of new beer varieties, but also impressive events. The interior design brings into the space precisely those materials that are directly related to the brewing process and cleverly combines them with the colors of the Giesinger Brau brand. In pleasant combination with various woods and black-painted steel, they are brought into the detailed execution of the design. Different variants of tables and benches provide the necessary flexibility and versatility.
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Giesinger Beerhalle by Guel Koc Janssen
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Event Location by Guel Koc Janssen
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Guel Koc Janssen Giesinger Beerhalle
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Guel Koc Janssen Event Location
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Guel Koc Janssen Designer Portrait Photo
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Gul Koc GmbhBrand Logo
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Guel Koc-Janssen Interview
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Giesinger Beerhalle Event Location Media Articles
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Unique Properties
The guests are guided from the entrance to the main hall by an extravagant pipe artwork. Rough-cut, solid wood tables and beer banks are arranged to create a warm, relaxed atmosphere. Panoramic windows enable the users to connect to the the brewery. A custom-made shipping container is the focal point of the pub and interrupts the space with its striking yellow color. Installed on-site and furnished with crates and a Giesinger green sofa, it acts as a lounge, providing privacy from the main hall.
Tags
Interior, industrial style, brewery, bar
Production Technology
The network of copper pipes is a central feature and abstractly resembles the brewing process and activity. Starting from the walls of the double height lobby, they flow into the restroom walls and culminate as a grid on the main hall ceiling. Above which is a steel blue acoustic baffle to enhance the music quality. Recycled Giesinger beer bottles are used in the lobby outside of the main hall and inserted with lights to illuminate the G shape. Recycled bricks are cladded on the bar display wall and were locally sourced to reduce the projects carbon footprint.
Design Challenge
It was important to balance the industrial style and open space by creating a sense of coziness.
Project Duration
The design work started in December 2019, and the construction was completed in September 2020 in Munich, Germany.
Operation Flow
The bar is now the brands representation, from hosting guided tours to events. It includes an office space and a beer hall. A green elevator connects the hall to the storage area and entertains the guests with old beer moving theatrics. The multi-functional pub seats 160 people and can also host corporate events and private parties.
Research
Research Type: beer hall design. Research Goal: To create an industrial-style bar with a panoramic window that enables the user to visually connect to the tall, double-height brewing tanks that are inscribed with graffiti artwork; to provide a unique ambiance in which to appreciate Giesinger beer and accommodate three different scenarios as per the design brief.
Inspiration
Inspired by the motto, Think Global, Drink Local, the interior design concept reflects the Giesinger brand in its true industrial essence. Raw elements exposes the brewing process. Reminiscent of the Heillig Geist Kirche in Giesing, the interior walls are cladded with concrete and brick. Giesinger CI colours green, yellow, and dark blue complement the rustic finishes.
Image Credits
Roman Job, Studio für Fotodesign- Munich, Germany
Project Overview
Giesinger Beerhalle Event Location has been a Silver winner in the Interior Space and Exhibition Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Guel Koc-Janssen was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Giesinger Beerhalle Event Location.
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