Doji Tower
Commercial and Office for Mercurio Design Lab S.r.l.
Doji Tower, a mixed use interior project, features a pre-existing classical imprint. To create an integrated luxury experience that focuses from the outside to the inside, which is visually important, Mercurio Design Lab, a studio which does not focus heavily on a classical design philosophy, developed a new style language that fuses the classical and the contemporary. The blend resulted to an art deco sensibility when applied in the various sections and functionalities of the building. The combination brings forth a timeless innovation, one that outlives evolving colours and trends of time.
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Doji Tower Interior by Mercurio Design Lab S r l
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Commercial and Office by Mercurio Design Lab S r l
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Mercurio Design Lab S r l Doji Tower Interior
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Mercurio Design Lab S r l Commercial and Office
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Mercurio Design Lab S r l Design Team Photo
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Mercurio Design Lab S r l Brand Logo
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Doji Tower Commercial and Office Media Articles
Explore our ready-to-use articles on Doji Tower, available in multiple languages: Spanish, English, Turkish, Arabic (Standard), Korean, Indonesian, Japanese, Russian, Dutch, Hindi, Chinese (Mandarin), Italian, German, French and Portuguese, for your feature stories.
Unique Properties
Mercurio Design Lab developed a new design language that fuses the classical and contemporary. The blend resulted to an art deco sensibility when applied in the various sections and functionalities of the building. As the merge does not draw a clear line to a specific period in architecture, Doji Tower interior brings forth a timeless creation which bestows a peculiar design impression. The combination is an innovation that outlives evolving colours and trends of time and seasons.
Tags
Mercurio Design Lab, Massimo Mercurio, Doji Tower, Doji Group headquarter, luxury retail, commercial space, art deco, classical and contemporary, classical and contemporary fusion
Production Technology
Marbles, golden decors, carpets, Italian mosaic, and European crystals were incorporated in the overall design of the interiors. Gold leaf, decorative ceiling medallions, detailing in the cornice and baseboard, wall panels, coffered ceilings, and gold finishes emphasised the classical characteristics. The contemporary feel is manifested in the open spaces with large and rounded windows for natural light to flow in, fluid and curvaceous walls, modern furniture, ornaments, and furnishings.
Design Challenge
When Mercurio Design Lab was first appointed, the client wanted a classical design to go along with the pre-existing classical imprint of the building. Mercurio Design Lab, an avant-garde studio, took the challenge and developed a new style language which is a fusion between the classical and contemporary. The blend resulted to an art deco sensibility and is made evident in the various sections and functionalities of the building bestowing a peculiar design impression.
Project Duration
The Doji Tower interior project in Hanoi, Vietnam was completed in 2019.
Operation Flow
The first five floors of the tower is a retail space featuring various sections for showing wedding-related themes and giftware such as watches and other luxury jewellery. Aspects of the interiors in these floors have been designed for different clientele targets. Doji headquarter occupies the 6th to 9th floors while the 10th to 15th floors are for office lease. The offices feature high-end and top quality furniture interiors. On the 16th floor, the topmost level, there is a high-end restaurant.
Research
Doji is a giant in the field of gold, silver, and gems. The brand is embodied by sophisticated men and women who display elegance, confidence, power, influence, passion, and energy. The interior of Doji Tower reflects the same vibrancy and luxury that the brand Doji represents. The design inculcates to the visiting guests and clients a deeper appreciation of the beauty of gold and gems as these are the fundamental inspiration of the interior design and decoration.
Inspiration
Doji Gold and Gems Group, a jewelry powerhouse in Vietnam, commissioned Mercurio Design Lab to do the interiors of Doji Tower, a mixed-use development inspired by the shape of a diamond. To connect and let flourish the excitement from the outside to the inside of the building, MDL designed the interiors to reflect the luxurious lifestyle and design innovation the Doji brand is known for.
Image Credits
Photography: Abluebird Photography Video: Janne Rey Soriano
Project Overview
Doji Tower Commercial and Office has been a Silver winner in the Interior Space and Exhibition Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Mercurio Design Lab S.r.l. was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Doji Tower Commercial and Office.
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