Doji Tower
Commercial and Office for Mercurio Design Lab S.r.l.
Doji Tower, a mixed use interior project, features a pre-existing classical imprint. To create an integrated luxury experience that focuses from the outside to the inside, which is visually important, Mercurio Design Lab, a studio which does not focus heavily on a classical design philosophy, developed a new style language that fuses the classical and the contemporary. The blend resulted to an art deco sensibility when applied in the various sections and functionalities of the building. The combination brings forth a timeless innovation, one that outlives evolving colours and trends of time.
Download Press Kit № 120874
Download Press Kit № 120874 Commercial and Office for Mercurio Design Lab S.r.l. by Mercurio Design Lab S.r.l. to access high-res images, essential texts, translations, and exclusive interviews—all in one.
Available Now for Your Next Story
At architecture|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.
Please Note:
- Credit the work's creator and/or photographer.
- Mention architecture|newsroom as your source.
- Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.
Let’s Collaborate: Your stories matter. architecture|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.
Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.
Doji Tower Interior by Mercurio Design Lab S r l
Download 1800 Pixels JPEG Image.
Commercial and Office by Mercurio Design Lab S r l
Download 1800 Pixels JPEG Image.
Mercurio Design Lab S r l Doji Tower Interior
Download 1800 Pixels JPEG Image.
Mercurio Design Lab S r l Commercial and Office
Download 1800 Pixels JPEG Image.
Mercurio Design Lab S r l Design Team Photo
Download 1800 Pixels JPEG Image.
Mercurio Design Lab S r l Brand Logo
Download 1800 Pixels JPEG Image.
Mercurio Design Lab S r l Corporate Logo
Download 1800 Pixels JPEG Image.
Doji Tower Commercial and Office Press Releases
For Doji Tower, find press releases in a variety of languages: English.
Doji Tower Commercial and Office Media Articles
Ready-to-feature articles on Doji Tower are available in these languages: English, Korean, Indonesian, Japanese, Russian, Italian, German, French, Portuguese, Spanish, Turkish, Arabic (Standard), Hindi, Chinese (Mandarin) and Dutch, for your convenience.
Unique Properties
Mercurio Design Lab developed a new design language that fuses the classical and contemporary. The blend resulted to an art deco sensibility when applied in the various sections and functionalities of the building. As the merge does not draw a clear line to a specific period in architecture, Doji Tower interior brings forth a timeless creation which bestows a peculiar design impression. The combination is an innovation that outlives evolving colours and trends of time and seasons.
Tags
Mercurio Design Lab, Massimo Mercurio, Doji Tower, Doji Group headquarter, luxury retail, commercial space, art deco, classical and contemporary, classical and contemporary fusion
Production Technology
Marbles, golden decors, carpets, Italian mosaic, and European crystals were incorporated in the overall design of the interiors. Gold leaf, decorative ceiling medallions, detailing in the cornice and baseboard, wall panels, coffered ceilings, and gold finishes emphasised the classical characteristics. The contemporary feel is manifested in the open spaces with large and rounded windows for natural light to flow in, fluid and curvaceous walls, modern furniture, ornaments, and furnishings.
Design Challenge
When Mercurio Design Lab was first appointed, the client wanted a classical design to go along with the pre-existing classical imprint of the building. Mercurio Design Lab, an avant-garde studio, took the challenge and developed a new style language which is a fusion between the classical and contemporary. The blend resulted to an art deco sensibility and is made evident in the various sections and functionalities of the building bestowing a peculiar design impression.
Project Duration
The Doji Tower interior project in Hanoi, Vietnam was completed in 2019.
Operation Flow
The first five floors of the tower is a retail space featuring various sections for showing wedding-related themes and giftware such as watches and other luxury jewellery. Aspects of the interiors in these floors have been designed for different clientele targets. Doji headquarter occupies the 6th to 9th floors while the 10th to 15th floors are for office lease. The offices feature high-end and top quality furniture interiors. On the 16th floor, the topmost level, there is a high-end restaurant.
Research
Doji is a giant in the field of gold, silver, and gems. The brand is embodied by sophisticated men and women who display elegance, confidence, power, influence, passion, and energy. The interior of Doji Tower reflects the same vibrancy and luxury that the brand Doji represents. The design inculcates to the visiting guests and clients a deeper appreciation of the beauty of gold and gems as these are the fundamental inspiration of the interior design and decoration.
Inspiration
Doji Gold and Gems Group, a jewelry powerhouse in Vietnam, commissioned Mercurio Design Lab to do the interiors of Doji Tower, a mixed-use development inspired by the shape of a diamond. To connect and let flourish the excitement from the outside to the inside of the building, MDL designed the interiors to reflect the luxurious lifestyle and design innovation the Doji brand is known for.
Image Credits
Photography: Abluebird Photography Video: Janne Rey Soriano
Project Overview
Doji Tower Commercial and Office has been a Silver winner in the Interior Space and Exhibition Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Mercurio Design Lab S.r.l. was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Doji Tower Commercial and Office.
Mercurio Design Lab S.r.l. Press Releases
Explore the world of Mercurio Design Lab S.r.l. through our press releases, designed for media members to use freely and enrich your content. Journalists, gain instant access to 4 press releases today.
Mercurio Design Lab Unveils Doji Tower, a Luxurious Mixed-Use Interior Project in Hanoi
Mercurio Design Lab S.r.l. has completed the interiors of Doji Tower, a mixed-use development in Hanoi, Vietnam, inspired by the shape of a diamond, reflecting the luxurious lifestyle and design innovation of the Doji brand.
Mercurio Design Lab S.r.l. Newsroom
Find inspiration and award-winning creativity within the Mercurio Design Lab S.r.l. Newsroom.
