Commercial and Office
Doji Tower

Commercial and Office for Mercurio Design Lab S.r.l.

Doji Tower, a mixed use interior project, features a pre-existing classical imprint. To create an integrated luxury experience that focuses from the outside to the inside, which is visually important, Mercurio Design Lab, a studio which does not focus heavily on a classical design philosophy, developed a new style language that fuses the classical and the contemporary. The blend resulted to an art deco sensibility when applied in the various sections and functionalities of the building. The combination brings forth a timeless innovation, one that outlives evolving colours and trends of time.

Mercurio Design Lab S.r.l. 2021 Agency Silver Press Kit № 120874

Download Press Kit № 120874

Download Press Kit № 120874 Commercial and Office for Mercurio Design Lab S.r.l. by Mercurio Design Lab S.r.l. to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Doji Tower Interior by Mercurio Design Lab S r l
Doji Tower Interior by Mercurio Design Lab S r l

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Photo credits are listed in the Image Credits Section.

Commercial and Office by Mercurio Design Lab S r l
Commercial and Office by Mercurio Design Lab S r l

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Please check the Image Credits Section for photo acknowledgements.

Mercurio Design Lab S r l  Doji Tower Interior
Mercurio Design Lab S r l Doji Tower Interior

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Consult the Image Credits Section for information on photo credits.

Mercurio Design Lab S r l  Commercial and Office
Mercurio Design Lab S r l Commercial and Office

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Consult the Image Credits Section for information on photo credits.

Mercurio Design Lab S r l  Design Team Photo
Mercurio Design Lab S r l Design Team Photo

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Please check the Image Credits Section for photo acknowledgements.

Mercurio Design Lab S r l Brand Logo
Mercurio Design Lab S r l Brand Logo

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Details on photo contributions are located in the Image Credits Section.

Mercurio Design Lab S r l  Corporate Logo
Mercurio Design Lab S r l Corporate Logo

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Please check the Image Credits Section for photo acknowledgements.

Design Newswire
Doji Tower Commercial and Office Press Releases

Press resources for Doji Tower are offered in several languages: English.


Press Kit
Doji Tower Commercial and Office Media Articles

Access our collection of Doji Tower articles, ready for use and offered in languages: English, Korean, Indonesian, Japanese, Russian, Italian, German, French, Portuguese, Spanish, Turkish, Arabic (Standard), Hindi, Chinese (Mandarin) and Dutch.


Unique Properties

Mercurio Design Lab developed a new design language that fuses the classical and contemporary. The blend resulted to an art deco sensibility when applied in the various sections and functionalities of the building. As the merge does not draw a clear line to a specific period in architecture, Doji Tower interior brings forth a timeless creation which bestows a peculiar design impression. The combination is an innovation that outlives evolving colours and trends of time and seasons.

Tags

Mercurio Design Lab, Massimo Mercurio, Doji Tower, Doji Group headquarter, luxury retail, commercial space, art deco, classical and contemporary, classical and contemporary fusion

Production Technology

Marbles, golden decors, carpets, Italian mosaic, and European crystals were incorporated in the overall design of the interiors. Gold leaf, decorative ceiling medallions, detailing in the cornice and baseboard, wall panels, coffered ceilings, and gold finishes emphasised the classical characteristics. The contemporary feel is manifested in the open spaces with large and rounded windows for natural light to flow in, fluid and curvaceous walls, modern furniture, ornaments, and furnishings.

Design Challenge

When Mercurio Design Lab was first appointed, the client wanted a classical design to go along with the pre-existing classical imprint of the building. Mercurio Design Lab, an avant-garde studio, took the challenge and developed a new style language which is a fusion between the classical and contemporary. The blend resulted to an art deco sensibility and is made evident in the various sections and functionalities of the building bestowing a peculiar design impression.

Project Duration

The Doji Tower interior project in Hanoi, Vietnam was completed in 2019.

Operation Flow

The first five floors of the tower is a retail space featuring various sections for showing wedding-related themes and giftware such as watches and other luxury jewellery. Aspects of the interiors in these floors have been designed for different clientele targets. Doji headquarter occupies the 6th to 9th floors while the 10th to 15th floors are for office lease. The offices feature high-end and top quality furniture interiors. On the 16th floor, the topmost level, there is a high-end restaurant.

Research

Doji is a giant in the field of gold, silver, and gems. The brand is embodied by sophisticated men and women who display elegance, confidence, power, influence, passion, and energy. The interior of Doji Tower reflects the same vibrancy and luxury that the brand Doji represents. The design inculcates to the visiting guests and clients a deeper appreciation of the beauty of gold and gems as these are the fundamental inspiration of the interior design and decoration.

Inspiration

Doji Gold and Gems Group, a jewelry powerhouse in Vietnam, commissioned Mercurio Design Lab to do the interiors of Doji Tower, a mixed-use development inspired by the shape of a diamond. To connect and let flourish the excitement from the outside to the inside of the building, MDL designed the interiors to reflect the luxurious lifestyle and design innovation the Doji brand is known for.

Image Credits

Photography: Abluebird Photography Video: Janne Rey Soriano

Project Overview

Doji Tower Commercial and Office has been a Silver winner in the Interior Space and Exhibition Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Mercurio Design Lab S r l  Design Team Photo Award Logo
Silver Recognition

Mercurio Design Lab S.r.l. was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Doji Tower Commercial and Office.

DesignPRWire
Mercurio Design Lab S.r.l. Press Releases

Numerous press releases on Mercurio Design Lab S.r.l. and their achievements are at your disposal, inviting press members to use them freely in their coverage. For immediate journalistic use: 4 press releases are available right now.


Mercurio Design Lab Unveils Doji Tower, a Luxurious Mixed-Use Interior Project in Hanoi

Mercurio Design Lab S.r.l. has completed the interiors of Doji Tower, a mixed-use development in Hanoi, Vietnam, inspired by the shape of a diamond, reflecting the luxurious lifestyle and design innovation of the Doji brand.


Mercurio Design Lab S r l  Design Team Photo
Mercurio Design Lab S.r.l. Newsroom

Discover outstanding design and award-winning initiatives in the Mercurio Design Lab S.r.l. Newsroom.

You are currently viewing Media Showcase № 120874. Visit Mercurio Design Lab S.r.l.'s newsroom to access their celebrated portfolio, high-resolution media, insightful interviews, and extensive links. This is Press Kit / Media Showcase 120874 featuring the Doji Tower. For more in-depth materials, see Newsroom 158780.

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