'La Boutique Jzn' by Millton Yu: Innovation in Commercial Space

La Boutique Jzn

Commercial Space for M. INTERIOR DESIGN Co., LTD

As a leading brand in the upscale Han Pastry market, JZN and its design team for the new store are committed to creating a unique Experience Store to incorporate the warmth of the century-old pastry business with modern spatial aesthetics. It sets a high standard to be in line with the image of five-star hotels and international fashion brands to welcome tourists from all over the world.

Millton Yu 2021 Professional Bronze Press Kit № 123736

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La Boutique Jzn by Millton Yu

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Commercial Space by Millton Yu

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Millton Yu La Boutique Jzn

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M INTERIOR DESIGN Co LTDBrand Logo

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La Boutique Jzn Commercial Space Media Articles

Ready for your features: articles on La Boutique Jzn in various languages, including Hindi, Italian, German, French, Portuguese, Chinese (Mandarin), Korean, Japanese, Russian, Indonesian, Spanish, Turkish, Arabic (Standard), English and Dutch.

Unique Properties

As a leading brand in the upscale HAN PASTRY market, JZN and its design team for the new store are committed to creating a unique EXPERIENCE STORE to incorporate the warmth of the century-old pastry business with modern spatial aesthetics. It sets a high standard to be in line with the image of five-star hotels and international fashion brands to welcome tourists from all over the world.

Production Technology

To differ from traditional pastry store, the designers carefully choose their use of color tone, interior construction material, and take on space planning. Rouge color, widely used in traditional wedding ceremonies, as well as the festival, is replaced by matte-gold-pink color to form a highly impressive soft color tone in the space. The choice of design helps the brand get rid of the old-fashioned image and become vibrant and young instead. Through marketing strategy, it expands the customer base and invigorates this century pastry brand simultaneously.

Design Challenge

The design team takes the design challenge to re-present a sense of elegance inherited from the traditional pastry brand while balancing between tradition and contemporary. The focus on the representation of traditional elements keeps the Brand Legacy. While shaping the space through the eyes of contemporary, and incorporating chic elements to re-present tradition, the boutique pastry store brings out the recurrence of the sense of joy and happiness of old time.

Project Duration

The project finished in November 2019 in Taipei, Taiwan.

Operation Flow

When a pastry store is presented with spatial aesthetics and exquisiteness to showcase boutique pastries in high-quality packaging, this design project provides an answer to the boutique marketing strategy for traditional classic pastry business. It sets up a high standard in the quest for brand innovation.

Research

The shapes of square and circle are the brand symbol. While the word for square in Chinese means scope and standard, the word for circle in Chinese means Harmony. The symbols of square and circle are used as the visual image in the Chinese boutique pastry store, including the pattern of Chinese gridded window, the shape of the ceiling, the arc angle desktop, woven rattan door of the cabinet, woven rattan chair back as well as the pattern of metal wire embedded on the floor.

Inspiration

While walking into the matte-gold-pink visual delight, embraced by the chic and elegant atmosphere from inside and outside the Chinese gridded window, one can surely feel a sense of joy and happiness in the space.

Image Credits

Image #1-5: Photographer Alvic Han, La Boutique Jzn, 2019.

Project Overview

La Boutique Jzn Commercial Space has been a Bronze winner in the Interior Space and Exhibition Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Millton Yu was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work La Boutique Jzn Commercial Space.

Millton Yu Press Releases

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Millton Yu Newsroom

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