I Do Emergent Arts
Retail Space for I Do (Hiersun Group)
The I Do artist store in Wuhan, China blends uniquely spatial and sculptural elements to create a highly expressive, enticing and inspiring user experience. At the center of the space, and protruding through the facade, a massive 9m steel sculpture rises from the first floor space and emerges on the second floor. Symbolically, the one to one scale elephant and figures represent the wisdom, strength and unity as a projection of the relationships which can be embodied by those visitors to the retail space.
Download Press Kit № 137603
Download Press Kit № 137603 Retail Space for I Do (Hiersun Group) by Mo Zheng to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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I Do Emergent Arts by Mo Zheng
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Retail Space by Mo Zheng
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Mo Zheng I Do Emergent Arts
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Mo Zheng Retail Space
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I Do Hiersun Group Brand Logo
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I Do Emergent Arts Retail Space Press Releases
Press releases tailored for I Do Emergent Arts are available in the languages: English.
I Do Emergent Arts Retail Space Translations
Our I Do Emergent Arts translations are now available in a wide range of languages: Retail Space EN, Kleinhandelruimte AF, Hapësira Me Pakicë SQ, የችርቻሮ ቦታ AM, مساحة البيع بالتجزئة AR, Մանրածախ Տարածք HY, Pərakəndə Satış Sahəsi AZ, Txikizkako Espazioa EU, Гандлёвае Памяшканне BE, খুচরা স্থান BN, Prodajni Prostor BS, Търговската Площ BG, လက်လီနေရာသည် MY, Espai Comercial CA, Retail Space CEB, Malo Ogulitsa NY, 零售空間 ZY, 零售空间 ZH, Spaziu Di Vendita CO, Maloprodajni Prostor HR, Obchodní Prostory CS, Butikslokaler DA, Winkelruimte NL, Podetala Spaco EO, Kaubanduspind ET, Liiketila FI, Espace De Vente FR, Àite Reic GD, Espazo De Venda Polo Miúdo GL, საცალო სივრცე KA, Verkaufsflächen DE, Ο Χώρος Λιανικής EL, છૂટક જગ્યા GU, Espas An Detay HT, Sarari Dillali HA, Wahi Kūʻai HAW, שטחי מסחר HE, खुदरा स्थान HI, Qhov Chaw Muag Khoom HMN, Üzlethelyiség HU, Verslunarrými IS, Oghere Mkpọsa IG, Ruang Ritel ID, Spás Miondíola GA, Spazio Di Vendita Al Dettaglio IT, 小売スペース JA, Ruang Ritel JV, ಚಿಲ್ಲರೆ ಸ್ಥಳ KN, Бөлшек Сауда Алаңы KK, កន្លែងលក់រាយ KM, Umwanya Wo Gucuruza RW, 소매 공간 KO, Cîhê Firotanê KU, Соода Аянты KY, ພື້ນທີ່ຂາຍຍ່ອຍ LO, Spatium Grosso LA, Tirdzniecības Telpas LV, Prekybos Plotas LT, Geschäftsraum LB, Малопродажниот Простор MK, Toeram-Pivarotana MG, Ruang Runcit MS, റീട്ടെയിൽ സ്പേസ് ML, L-Ispazju Tal-Bejgħ Bl MT, Waahi Hokohoko MI, किरकोळ जागा MR, Жижиглэнгийн Худалдааны Талбай MN, खुद्रा ठाउँ NE, Butikklokaler NO, ଖୁଚୁରା ସ୍ଥାନ OR, پرچون ځای PS, فضای خرده فروشی FA, Powierzchnia Handlowa PL, Espaço De Varejo PT, ਰਿਟੇਲ ਸਪੇਸ PA, Spațiul Comercial RO, Торговое Помещение RU, Nofoaga Fa'atau Oloa SM, Малопродајни Простор SR, Nzvimbo Yekutengesa SN, پرچون واري جاءِ SD, සිල්ලර අවකාශය SI, Obchodný Priestor SK, Maloprodajni Prostor SL, Goobta Tafaariiqda SO, Sebaka Sa Mabenkele ST, Espacio Comercial ES, Spasi Ritel SU, Nafasi Ya Rejareja SW, Butiksyta SV, Retail Space TL, Фазои Чакана TG, சில்லறை இடம் TA, Ваклап Сату Мәйданы TT, రిటైల్ స్పేస్ TE, พื้นที่ค้าปลีก TH, Perakende Alanı TR, Bölek Ýer TK, Торгове Приміщення UK, خوردہ جگہ UR, پارچە سېتىش بوشلۇقى UG, Chakana Savdo Maydoni UZ, Không Gian Bán Lẻ VI, Gofod Manwerthu CY, Winkelromte FY, Indawo Yokuthengisa XH, לאַכאָדימ - פּלאַץ YI, Aaye Soobu YO, Indawo Yokudayisa ZU, for global reach.
I Do Emergent Arts Retail Space Media Articles
For immediate use: I Do Emergent Arts articles, available in languages such as Dutch, Italian, English, Turkish, Arabic (Standard), Hindi, Chinese (Mandarin), German, French, Portuguese, Korean, Indonesian, Japanese, Russian and Spanish, to enrich your content.
Unique Properties
The I Do artist store in Wuhan, China blends uniquely spatial and sculptural elements to create a highly expressive, enticing and inspiring user experience. At the center of the space, and protruding through the façade, a massive 9m steel sculpture rises from the first floor space and emerges on the second floor. Symbolically, the one to one scale elephant and figures represent the wisdom, strength and unity as a projection of the relationships which can be embodied by those visitors to the retail space. The sculpture is experienced through a variety of spatial relationships, as an iconic beacon within the larger outdoor public space, as a grandiose figure in the entry way, and intimately face to face with the figures on the second floor. Custom fabricated displays and furniture are faceted features which stand in contrast to the curvilinear strip form of the walls and ceilings. Expressive of the discovery and extraction process, the geometric contrast in these elements creates a dialogue beyond the limitations of retail spaces. Presented as dichotomous elements yet metaphorically interdependent, the arrangement of these components of the space elevate the experience from retail to immersive artwork.
Tags
Digital Fabrication, Artificial Intelligence, Immersive, Conceptual, Future,
Production Technology
Utilizing customized in-house computational tools in tandem with wax 3d printing and investment casting, the fabrication of the sculpture creates a sparse yet highly structural lattice inspired by both cellular biology and the atomic structure of diamonds. Expressing processes of terraforming, the walls and façade were produced through CNC milling and casting of Gypsum and GRC. Faceted displays and furniture are manufactured through digital models, automated production and manual fabrication.
Design Challenge
This project overcomes previous limitations in the fabrication of complex steel forms. Using a streamlined work flow from artificial intelligence to 3d printing to assembly, we redefined what was possible for highly precise, structurally responsive design. Working closely with several different fabricators throughout the design phase we were able to collaboratively develop novel method of streamlined workflow between AI and fabrication.
Project Duration
The project began in 2018, designed in Beijing, Fabricated in Wuhan and Shanghai and installed in Wuhan in 2021.
Operation Flow
Beyond the conceptual determinants of the design this project challenges the potential of architecture as a communicative language utilizing iconography, referential geometries and fabrication processes to express ideas through space. The work pushes the boundaries of digital to physical fabrication methods and scales resulting in a new means of experiencing retail space. Developing new workflows for fabrication, the project creates novel environments better capable of expression.
Research
This project involved a rigorous and intensive process of research into emerging capabilities of digital fabrication. Our goal was to find a new methodology for the production of highly-precise and structurally and materially efficient bio-inspired geometries using recyclable and proven materials such as stainless steel. Working closely with several fabricators and 3d printing innovators, we developed a process for the production of large-scale, bio-inspired cellular lattices. The design of the large sculptural piece for the store as a proof of concept for the future potential of architectural structural elements. The development algorithmically generated geometries for the execution of such a complex structure at this scale, presents a new paradigm for the use of structural materials like steel at an architectural scale. The algorithms written and developed by our design team use physics simulation engines to aid in the determination of bio-inspired geometries. These tools create a self-adapting localized densities of the lattice within the structure as determined by the global loading conditions of the form. This ensured that the 9 ton sculpture would be structurally sound, while also presenting a concept for the design of architectural structures which can use less material while creating more strength. The precise means of fabrication involves the determination of a valence 4 network of members which defines the shell of the form as well as the interior lattice. Building upon recent developments into macro-cellular solids, this project presents a system which is cleanly adaptable to solids in which loading conditions may vary within the volume, and increases or decreases density based need, further saving material. Reinventing the conventional process of lost wax casting for steel, the elements are 3d printing in wax and cast with stainless steel. This process was developed and utilized after less successful experiments using wire arc additive manufacturing proved overly limiting in terms of precision and execution of desired geometries. This work took on difficult scientific and engineering challenges as a means of opening new potentials for the conceptual and architectural presentation of space and form as metaphor.
Inspiration
Responding to the program of the jewelry retail space, this project draws upon many of the symbolically referential elements related to the extraction, manufacture and distribution of rare stones. The attenuation of the walls, the sculpture and the geometric systems employed throughout the design serve to subtly draw attention to the larger ecosystem of this global economy. While we choose not to publicly or explicitly express our position as individuals, our intent is to promote awareness around the larger network inherent to the retail industry by presenting elements related to the production of goods. Beyond the physical artifacts within the space, the precise manifestation of these features are informed by processes incorporated in the production of goods. Lost-wax casting, carving and faceting are all presented as prominent design elements, while the translation of scale and utility suggest redefined meaning.
Image Credits
Copyrights belong to AntiStatics Architecture and I Do (Hiersun Group) Photography belong to AntiStatics Architecture and Dachou Wang Video Credits: Mo Zheng, AntiStatics, 2021
Project Overview
I Do Emergent Arts Retail Space has been a Golden winner in the Interior Space and Exhibition Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Golden Recognition
Mo Zheng was recognized with the coveted Golden A' Design Award in 2022, a testament to excellence of their work I Do Emergent Arts Retail Space.
Mo Zheng Press Releases
Media members, dive into our press releases on Mo Zheng's work, ready for you to use and enhance your journalistic content. Immediate access is granted to 3 press releases for all journalists.
I Do Emergent Arts Unveils Innovative Retail Space in Wuhan, China
Mo Zheng's I Do Emergent Arts project in Wuhan, China redefines retail space with a unique blend of spatial, sculptural, and immersive elements, challenging the boundaries of digital to physical fabrication methods and scales.
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