Vicutu Concept

Flagship Store for Vicutu

The Concept Store for the Vicutu Fashion Brand, located in Beijing urban area, providing customers with a unique experience. A large-scale three-dimensional metal weaving system is adopted, which reflects the production process and fabric properties of men's clothing on the facade. Within the interior of the concept store, the whole space language simulates the phenomena in the nature, creating an immersive place for the visitors. Curved growth walls and dynamic skylight guide customers into different display areas.

Download Press Kit № 150086

Download Press Kit № 150086 Flagship Store for Vicutu by Mo Zheng to access high-res images, essential texts, translations, and exclusive interviews—all in one.

Available Now for Your Next Story

At architecture|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.

Please Note:

• Credit the work's creator and/or photographer.
• Mention architecture|newsroom as your source.
• Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. architecture|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.

Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.

Vicutu Concept by Mo Zheng

Download 1800 Pixels JPEG Image.

Flagship Store by Mo Zheng

Download 1800 Pixels JPEG Image.

Mo Zheng Vicutu Concept

Download 1800 Pixels JPEG Image.

Mo Zheng Flagship Store

Download 1800 Pixels JPEG Image.

Vicutu Brand Logo

Download 1800 Pixels JPEG Image.

Vicutu Concept Flagship Store Press Releases

Explore press materials for Vicutu Concept, available in languages such as English.

Vicutu Concept Flagship Store Media Articles

Our Vicutu Concept articles are prepped and available in these languages: Italian, Portuguese, Turkish, Korean, Arabic (Standard), Japanese, Russian, Chinese (Mandarin), English, Spanish, Dutch, French, Hindi, Indonesian and German, ready for your use.

Unique Properties

The Concept Store for the Vicutu Fashion Brand, architecturalizes and spatializes the core elements of the brand through the exploration, manipulation, and reinvention. The clothing attributes of the fashion industry are reinterpreted through futuristic vision and exquisite architectural language, providing customers with a unique experience while remaining true to the expression of the fabric, tailoring and quality of the fashion. The space creates deeply experiential engagement with visitors.

Tags

Immersive, digital fabrication, diagrid, fashion, growth, futuristic, innovation, weaving, experience

Production Technology

For the first time in the architectural industry, a large-scale three-dimensional aluminum woven diagrid system is adopted, which reflects the production process and fabric properties of men's clothing on the facade. Textured artistic cement wall reflects a classic, low-key, and sculptural environment. All walls and display counters "grow" from the ground and the ceiling, at the meantime the effect of continuity and growth is enhanced through hidden light sources. Throughout the store, the growth pattern language creates a unity through its varied expression and implementation as detail. Embedded as relief within pedestals, as graphic within floor patterns and as a three-dimensional lattice in the interior façade. Special fabricated GRG panels with "diagrid" patterns are built within the wall details.

Design Challenge

The challenge of the work is utilizing the different construction tectonics in one project from exterior to interior. Also, how to apply a continuous curvilinear geometry into a large space, though scale changes, from façade panels to the interior wall and ceiling, to the display podium, considering both traditional way of construction through standard arches and lines, and inserting customized panels from digital fabrication.

Project Duration

Within three years of design and construction (2020-2022), the brand new Vicutu concept store is appeared at the promenade street front of Shangde Center in Daxing District, Beijing. It is divided into upper and lower floors, with a total building area of 1680 square meters, including three brands Gornia, Vicutu Blue Label and Vicutu Red Label. The design concept is extracted from the "V" shape of the Vicutu brand and integrated into the flexible blending to form an ecological weaving system from the stiching natural of the fashion fabric. The continuous language exhibits throughout the architectural facade to the interior special language and details.

Operation Flow

Throughout the store, the woven diagrid language creates a unity through its varied expression and implementation as detail. Embedded as relief within pedestals, as graphic within floor patterns and as a three-dimensional lattice in the interior façade, this geometry adds an additional layer of reference to the woven nature of fashion, both literally as a means of producing fabric, but additionally as an expression of the client, as a leader in the industry, who has become interwoven position within the artistic development of Chinese fashion. The project serves as a deep and multifaceted showpiece for the client to exhibit not only the latest designs of the brand, but also as a means of illustrating the potentials for innovation within unique collaborations with other industries like architecture. The space creates deeply experiential engagement with the visitor through the fine attention to detail across the scale of the project. Promoting the physical experience of space and fashion, the space offers a retreat from the digital world.

Research

The design concept is extracted from the "V" shape of the Vicutu brand and integrated into the flexible bending to form an ecological weaving system from the stitching natural of the fashion fabric. The continuous language exhibits throughout the architectural facade to the interior special language and details. Within the interior of the concept store, the whole space language simulates the mountains, waterfalls, deserts, and celestial phenomena in the nature, creating an immersive place of endless rebirth and nirvana, reflecting the perseverance of mankind. Textured artistic cement wall reflects a classic, low-key, and sculptural environment.

Inspiration

Within the interior of the concept store, the whole space language simulates the mountains, waterfalls, deserts, and celestial phenomena in the nature, creating an immersive place of endless rebirth and nirvana, reflecting the perseverance of mankind. Textured artistic cement wall reflects a classic, low-key, and sculptural environment. The Continuous curvilinear space is created through a geometric language distilled from flowing and draping fabrics.

Image Credits

Photo credits: UK Studio, AntiStatics Video Credits: AntiStatics

Project Overview

Vicutu Concept Flagship Store has been a Golden winner in the Interior Space and Exhibition Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Golden Recognition

Mo Zheng was recognized with the coveted Golden A' Design Award in 2023, a testament to excellence of their work Vicutu Concept Flagship Store.

Mo Zheng Press Releases

We provide a series of press releases on Mo Zheng that journalists and press members can freely incorporate into their narratives. Press members can now immediately access 5 press releases.

Grand Opening of Vicutu Concept Flagship Store in Beijing

Mo Zheng Unveils Immersive Vicutu Concept Store in Daxing District, Beijing

Mo Zheng Newsroom

Unlock a treasure trove of award-winning designs by accessing Mo Zheng Newsroom.