Flagship Store
Vicutu Concept

Flagship Store for Vicutu

The Concept Store for the Vicutu Fashion Brand, located in Beijing urban area, provides customers with a unique experience. A large-scale three-dimensional metal weaving system is adopted, which reflects the production process and fabric properties of men's clothing on the facade. Within the interior of the concept store, the whole space language simulates the phenomena in nature, creating an immersive place for the visitors. Throughout the store, the woven diagrid language creates unity through its varied expression and implementation as detail.

Mo Zheng 2023 Startup Silver Press Kit № 149676

Download Press Kit № 149676

Download Press Kit № 149676 Flagship Store for Vicutu by Mo Zheng to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Vicutu Concept by Mo Zheng
Vicutu Concept by Mo Zheng

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Flagship Store by Mo Zheng
Flagship Store by Mo Zheng

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Mo Zheng Vicutu Concept
Mo Zheng Vicutu Concept

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Image attributions can be found in the Image Credits Section.

Mo Zheng Flagship Store
Mo Zheng Flagship Store

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Acknowledgements for photographs are in the Image Credits Section.

VicutuBrand Logo
VicutuBrand Logo

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. For photo credit information, refer to the Image Credits Section.

Design Newswire
Vicutu Concept Flagship Store Press Releases

Press releases for Vicutu Concept are now accessible in these languages: English.


Press Kit
Vicutu Concept Flagship Store Media Articles

Leverage our ready-to-publish articles on Vicutu Concept, offered in a range of languages: German, Turkish, Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), Arabic (Standard), English, Spanish, Dutch, French, Portuguese, Italian and Hindi.


Unique Properties

The Concept Store for the VICUTU Fashion Brand, architecturalizes and spatializes the core elements of the brand through the exploration, manipulation, and reinvention. The clothing attributes of the fashion industry are reinterpreted through futuristic vision and exquisite architectural language, providing customers with a unique experience while remaining true to the expression of the fabric, tailoring and quality of the fashion. Similar to the nature of tailoring flat fabrics into three dimensional garments, the construction of the façade comes from an innovative fabrication process of bending and flexing aluminum sheets into doubly curved geometries.

Tags

digital fabrication, diagrid, fashion, growth, futuristic, innovation, weaving, experience

Production Technology

For the first time in the architectural industry, a large-scale three-dimensional aluminum woven system is adopted, which reflects the production process and fabric properties of men's clothing on the facade. Textured artistic cement wall reflects a classic, low-key, and sculptural environment. All walls and display counters "grow" from the ground and the ceiling, at the meantime the effect of continuity and growth is enhanced through hidden light sources.

Design Challenge

The challenge of the work is utilizing the different construction tectonics in one project from exterior to interior. Also, how to apply a continuous curvilinear geometry into a large space, though scale changes, from façade panels to the interior wall and ceiling, to the display podium, considering both traditional way of construction through standard arches and lines, and inserting customized panels from digital fabrication.

Project Duration

Within three years of design and construction (2020-2022), the brand new VICUTU concept store is appeared at the promenade street front of Shangde Center in Daxing District, Beijing. It is divided into upper and lower floors, with a total building area of 1680 square meters, including three brands Gornia, Vicutu Blue Label and Vicutu Red Label. The design concept is extracted from the "V" shape of the VICUTU brand and integrated into the flexible weaving to form an ecological diagrid system from the stitching natural of the fashion fabric. The continuous language exhibits throughout the architectural facade to the interior special language and details.

Operation Flow

Throughout the store, the intertwined diagrid language creates a unity through its varied expression and implementation as detail. Embedded as relief within pedestals, as graphic within floor patterns and as a three-dimensional lattice in the interior façade, this geometry adds an additional layer of reference to the woven nature of fashion, both literally as a means of producing fabric, but additionally as an expression of the client, as a leader in the industry, who has become interwoven position within the artistic development of Chinese fashion. The project serves as a deep and multifaceted showpiece for the client to exhibit not only the latest designs of the brand, but also as a means of illustrating the potentials for innovation within unique collaborations with other industries like architecture. The space creates deeply experiential engagement with the visitor through the fine attention to detail across the scale of the project. Promoting the physical experience of space and fashion, the space offers a retreat from the digital world.

Research

The design concept is extracted from the "V" shape of the VICUTU brand and integrated into the flexible bending to form an ecological diagrid system from the weaving natural of the fashion fabric. The continuous language exhibits throughout the architectural facade to the interior special language and details. Within the interior of the concept store, the whole space language simulates the mountains, waterfalls, deserts, and celestial phenomena in the nature, creating an immersive place of endless rebirth and nirvana, reflecting the perseverance of mankind. Textured artistic cement wall reflects a classic, low-key, and sculptural environment.

Inspiration

The fabric develops from a weave, the intertwining of threads into a larger garment, within the façade this language is carried out at a massive architectural scale, presenting visitors with a novel added skin to the building. Similar to the nature of tailoring flat fabrics into three dimensional garments, the construction of the façade comes from an innovative fabrication process of bending and flexing aluminum sheets into doubly curved geometries.

Image Credits

Photo credits: UK Studio, AntiStatics Video Credits: AntiStatics

Project Overview

Vicutu Concept Flagship Store has been a Silver winner in the Architecture, Building and Structure Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

 Award Logo
Silver Recognition

Mo Zheng was recognized with the coveted Silver A' Design Award in 2023, a testament to excellence of their work Vicutu Concept Flagship Store.

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Mo Zheng Press Releases

Attention press members and journalists: We offer a collection of press releases on Mo Zheng and their notable work, available for your unrestricted use. Unlock 5 press releases now, directly accessible to journalists.


Introducing the Vicutu Concept: A Futuristic Flagship Store by Mo Zheng

Mo Zheng unveils the Vicutu Concept, a revolutionary flagship store, blending fashion and architecture in Beijing's urban landscape.


Newsroom
Mo Zheng Newsroom

Access Mo Zheng Newsroom to delve into the world of top-tier design and accolades.

You are currently viewing Media Showcase № 149676. Visit Mo Zheng's newsroom to access their celebrated portfolio, high-resolution media, insightful interviews, and extensive links. You are now viewing Press Kit / Media Showcase 149676 on Vicutu Concept. For more details, access Newsroom 328460.

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