Vicutu Concept

Flagship Store for Vicutu

The Concept Store for the Vicutu Fashion Brand, located in Beijing urban area, provides customers with a unique experience. A large-scale three-dimensional metal weaving system is adopted, which reflects the production process and fabric properties of men's clothing on the facade. Within the interior of the concept store, the whole space language simulates the phenomena in nature, creating an immersive place for the visitors. Throughout the store, the woven diagrid language creates unity through its varied expression and implementation as detail.

Download Press Kit № 149676

Download Press Kit № 149676 Flagship Store for Vicutu by Mo Zheng to access high-res images, essential texts, translations, and exclusive interviews—all in one.

Available Now for Your Next Story

At architecture|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.

Please Note:

• Credit the work's creator and/or photographer.
• Mention architecture|newsroom as your source.
• Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. architecture|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.

Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.

Vicutu Concept by Mo Zheng

Download 1800 Pixels JPEG Image.

Flagship Store by Mo Zheng

Download 1800 Pixels JPEG Image.

Mo Zheng Vicutu Concept

Download 1800 Pixels JPEG Image.

Mo Zheng Flagship Store

Download 1800 Pixels JPEG Image.

VicutuBrand Logo

Download 1800 Pixels JPEG Image.

Vicutu Concept Flagship Store Press Releases

Access press releases crafted for Vicutu Concept in these languages: English.

Vicutu Concept Flagship Store Media Articles

Ready for your features: articles on Vicutu Concept in various languages, including Dutch, Spanish, Indonesian, Japanese, Russian, Chinese (Mandarin), Arabic (Standard), French, Portuguese, Italian, Hindi, English, German, Turkish and Korean.

Unique Properties

The Concept Store for the VICUTU Fashion Brand, architecturalizes and spatializes the core elements of the brand through the exploration, manipulation, and reinvention. The clothing attributes of the fashion industry are reinterpreted through futuristic vision and exquisite architectural language, providing customers with a unique experience while remaining true to the expression of the fabric, tailoring and quality of the fashion. Similar to the nature of tailoring flat fabrics into three dimensional garments, the construction of the façade comes from an innovative fabrication process of bending and flexing aluminum sheets into doubly curved geometries.

Tags

digital fabrication, diagrid, fashion, growth, futuristic, innovation, weaving, experience

Production Technology

For the first time in the architectural industry, a large-scale three-dimensional aluminum woven system is adopted, which reflects the production process and fabric properties of men's clothing on the facade. Textured artistic cement wall reflects a classic, low-key, and sculptural environment. All walls and display counters "grow" from the ground and the ceiling, at the meantime the effect of continuity and growth is enhanced through hidden light sources.

Design Challenge

The challenge of the work is utilizing the different construction tectonics in one project from exterior to interior. Also, how to apply a continuous curvilinear geometry into a large space, though scale changes, from façade panels to the interior wall and ceiling, to the display podium, considering both traditional way of construction through standard arches and lines, and inserting customized panels from digital fabrication.

Project Duration

Within three years of design and construction (2020-2022), the brand new VICUTU concept store is appeared at the promenade street front of Shangde Center in Daxing District, Beijing. It is divided into upper and lower floors, with a total building area of 1680 square meters, including three brands Gornia, Vicutu Blue Label and Vicutu Red Label. The design concept is extracted from the "V" shape of the VICUTU brand and integrated into the flexible weaving to form an ecological diagrid system from the stitching natural of the fashion fabric. The continuous language exhibits throughout the architectural facade to the interior special language and details.

Operation Flow

Throughout the store, the intertwined diagrid language creates a unity through its varied expression and implementation as detail. Embedded as relief within pedestals, as graphic within floor patterns and as a three-dimensional lattice in the interior façade, this geometry adds an additional layer of reference to the woven nature of fashion, both literally as a means of producing fabric, but additionally as an expression of the client, as a leader in the industry, who has become interwoven position within the artistic development of Chinese fashion. The project serves as a deep and multifaceted showpiece for the client to exhibit not only the latest designs of the brand, but also as a means of illustrating the potentials for innovation within unique collaborations with other industries like architecture. The space creates deeply experiential engagement with the visitor through the fine attention to detail across the scale of the project. Promoting the physical experience of space and fashion, the space offers a retreat from the digital world.

Research

The design concept is extracted from the "V" shape of the VICUTU brand and integrated into the flexible bending to form an ecological diagrid system from the weaving natural of the fashion fabric. The continuous language exhibits throughout the architectural facade to the interior special language and details. Within the interior of the concept store, the whole space language simulates the mountains, waterfalls, deserts, and celestial phenomena in the nature, creating an immersive place of endless rebirth and nirvana, reflecting the perseverance of mankind. Textured artistic cement wall reflects a classic, low-key, and sculptural environment.

Inspiration

The fabric develops from a weave, the intertwining of threads into a larger garment, within the façade this language is carried out at a massive architectural scale, presenting visitors with a novel added skin to the building. Similar to the nature of tailoring flat fabrics into three dimensional garments, the construction of the façade comes from an innovative fabrication process of bending and flexing aluminum sheets into doubly curved geometries.

Image Credits

Photo credits: UK Studio, AntiStatics Video Credits: AntiStatics

Project Overview

Vicutu Concept Flagship Store has been a Silver winner in the Architecture, Building and Structure Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Mo Zheng was recognized with the coveted Silver A' Design Award in 2023, a testament to excellence of their work Vicutu Concept Flagship Store.

Mo Zheng Press Releases

Explore the world of Mo Zheng through our press releases, designed for media members to use freely and enrich your content. Journalists, gain instant access to 3 press releases today.

Introducing the Vicutu Concept: A Futuristic Flagship Store by Mo Zheng

Mo Zheng unveils the Vicutu Concept, a revolutionary flagship store, blending fashion and architecture in Beijing's urban landscape.

Mo Zheng Newsroom

Explore Mo Zheng Newsroom to uncover award-winning design projects and more.