Niannujiao Jiaoding Flagship Store
Flagship Store for PRISM DESIGN
The “Niannujia/Jiaoding” brand is a female brand in which two brands are put together in a space. We decided to focus on balancing neutrality without breaking the two personalities. The new concept is ‘balanced neutral’ We explore the neutral balance without breaking everything. Style, color, human line, function, SKU, etc. We have always balanced the neutrality of the two brands. It is we are exploring such a new golden ratio. The world is full of many things and information. People's hearts are affected by it.
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Niannujiao Jiaoding by Tomohiro Katsuki
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Flagship Store by Tomohiro Katsuki
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Tomohiro Katsuki Niannujiao Jiaoding
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Tomohiro Katsuki Flagship Store
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Tomohiro Katsuki Design Team Photo
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Niannujiao Jiaoding Flagship Store Flagship Store Press Releases
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Niannujiao Jiaoding Flagship Store Flagship Store Media Articles
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Unique Properties
The “Niannujia/Jiaoding” brand is a female brand in which two brands are put together in a space. The new concept is ‘balanced neutral’
Tags
NEUTRAL,Balance,Boutique,
Production Technology
We explore the neutral balance without breaking everything. Style, color, human line, function, SKU, etc. We have always balanced the neutrality of the two brands.
Design Challenge
we have long noticed two different brand characteristics. But this design has to be put together in one space, and to ensure the personality of the two different brands. Nian Nujia has an elegant and clear edge. Jiaoding is the power of modern fashion and simplicity. We decided to focus on balancing neutrality without breaking the two personalities.
Project Duration
The project started in April 2018 in Beijin China and finished Construction in August 2018 in Beijin China, and was Opened in 1 September 2018.
Operation Flow
The world is full of many things and information. People's hearts are affected by it. They are looking for a simpler, more natural and more balanced lifestyle. Nian Nujia / Jiao Ding is a collection brand that reflects it.
Research
We explore the neutral balance without breaking everything. Style, color, human Move line, function, SKU, etc. We have always balanced the neutrality of the two brands. It is we are exploring such a new golden ratio.
Inspiration
Target customers are women between the ages of 30 and 40. Women of this age exude a unique charm, they are beautiful but not floating on the surface, mature and fragrant. Young girls may be relaxed about life, but they are different. They are used to exploring themselves and are free from the inside out. we have long noticed two different brand characteristics.
Image Credits
Photographer:Katsumi Hirabayashi
Project Overview
Niannujiao Jiaoding Flagship Store Flagship Store has been a Iron winner in the Interior Space and Exhibition Design award category in the year 2018 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
Tomohiro Katsuki was recognized with the coveted Iron A' Design Award in 2019, a testament to excellence of their work Niannujiao Jiaoding Flagship Store Flagship Store.
Tomohiro Katsuki Press Releases
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Prism Design Unveils Niannujiao Jiaoding Flagship Store in Beijing
Prism Design introduces the Niannujiao Jiaoding Flagship Store, a unique space designed for women between 30 and 40, combining two distinct brands into a balanced neutral concept, offering a new golden ratio of style and function. The store opened on 1st September 2018 in Beijing, China.
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