Beimu

Flagship Store for BEIMU HOME

When designing Beimu flagship store, Huson, director of ODO office, hopes to further enhance the brand through space design strategy. While grasping customers' psychology in the new business era, designer do not deliberately cater to customers, but adopt unique aesthetic taste, advocate weakening products, emphasizing space, retaining visitors with the charm of space itself, and achieving stronger business interaction. At the same time, designer strive to create the symbol and spirit of the brand.

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Download Press Kit № 116018 Flagship Store for BEIMU HOME by Dalu Architecture Design Firm to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Beimu by Dalu Architecture Design Firm

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Flagship Store by Dalu Architecture Design Firm

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Dalu Architecture Design Firm Beimu

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Dalu Architecture Design Firm Flagship Store

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Beimu Flagship Store Press Releases

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Beimu Flagship Store Media Articles

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Unique Properties

The client of Beimu flagship store hopes to further improve its brand paradigm through space design strategy. The creative logic of a designer consists of three parts: the change of business model and the manipulation of consumer psychology under the background of the era; the uniqueness and displeasure of cultural aesthetics in the context of globalization; and the gradual design refinement technology starting from concept to form

Tags

Flagship store, BEIMU Home, Commercial Exhibition, OD·O office

Production Technology

designers strive to create the symbol and spirit of the brand. Through the building facade, black and white color blocks are cut out with simple lines. Beside the highlighted brand logo, only a window of 3.3 square meters is opened to form a mutual peeping relationship inside and outside. The window plays the role of "soul and eye" and sends heartbeat signals to passers-by. Red and black construct a maze of time stagnation, guiding visitors to observe and pay attention to the strangeness after alienation. On the one hand, the deliberately elongated channel serves as the adjustment and transition of emotions, and on the other hand, it further strengthens the curiosity of the first-time visitors. Mirrors, stairs, and clever use of light all connect the feelings between people and space.

Design Challenge

Symbol and spirit communication of brand building

Project Duration

The project started in Dongguan in April 2020 and completed in September 2020, opening to the outside world.

Operation Flow

How to ease the antagonistic relationship between buyers and sellers is the focus of designers' thinking. Provide multiple negotiation scenarios for visitors to choose from, the designer's purpose is to weaken the commercial characteristics of space. The combination of tables and chairs with different scales and styles shows that the space is not only a place for commercial negotiation, but also a clubhouse for old friends gathering, but also a place for leisure and rest for the surrounding residents.

Research

the creative logic of designers consists of three parts: the change of business model and the pinch of consumer psychology under the background of the great times, the uniqueness and unpleasure of cultural aesthetics in the context of globalization, and the gradual design refinement technology which begins with the concept of form.

Inspiration

Designers advocate weakening products, emphasizing space, retaining visitors with the charm of space itself, and achieving stronger business interaction. The development of the Internet has transformed space into a new space of the dual world of reality and virtual. Therefore, the design of modern commercial space not only depends on pure aesthetic judgment, but also bears the responsibility of brand identity media.

Image Credits

Picture#0000：photographer Ouyang yun,2020 Picture#0001：photographer Ouyang yun,2020 Picture#0002：photographer Ouyang yun,2020 Picture#0003：photographer Ouyang yun,2020 Picture#0004：photographer Ouyang yun,2020

Project Overview

Beimu Flagship Store has been a Bronze winner in the Interior Space and Exhibition Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Dalu Architecture Design Firm was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Beimu Flagship Store.

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Beimu Flagship Store: A Modern Commercial Space Redefining Brand Identity

Dalu Architecture Design Firm Unveils Beimu Flagship Store, Redefining Brand Identity Through Space Design

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