Rock Fire Praise
Catering Space for Justice Food Shantou Catering Management Co., Ltd
Themed with Rock Fire Praise, this barbecue restaurant, through its red and black color scheme and powerful structure layout, reproduces the scenes of human ancestors making a fire and roasting meat recorded 12,000 years ago in the Altamira caves, Iberian Peninsula. This, coupled with Japanese style soft furnishings and natural building materials, demonstrates the Japanese culinary pursuit of the original beauty of food ingredients as well as the brand concept carnivorous justice, and provides customers with a comfortable dining environment.
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Rock Fire Praise by Yuquan Li Xinyu Zhang
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Catering Space by Yuquan Li Xinyu Zhang
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Yuquan Li Xinyu Zhang Rock Fire Praise
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Yuquan Li Xinyu Zhang Catering Space
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Unique Properties
This project is a Japanese barbecue restaurant themed with Rock Fire Praise. It uses a color scheme of red and black to symbolize rock and fire, creating a tranquil yet eruptive style. The interaction between the two contrasting colors brings a strong visual impact which, coupled with Japanese style soft furnishings conveys the brand philosophy of carnivorous justice and induces customers primal desire for meat.
Tags
Japanese barbecue restaurant, wabi sabi style, natural texture, carnivorous justice
Production Technology
The project uses rough surfaced fumed oak and unevenly porous volcanic rock as the main materials, which add a sense of historical richness and authenticity due to the natural texture and defects of materials. The second floor uses bamboo fences, wooden hedges and Japanese shoji doors to arrange and divide the space with a wabi sabi style, which, combined with the textured, organic soft furnishings adds more historical richness and authenticity while neutralizing the sternness of the first floor.
Design Challenge
The design obstacle is the conflict between the brand concept carnivorous justice and modern healthy diet which may cause rejection from consumers. So the project aims to arouse customer interest through scene simulation and inspire their design for meat and reflection of justice through the sense of historical richness. The authentic texture of materials and furnishings shows the pursuit of the original beauty of ingredients, evokes a sense of justice, and guides consumers to enjoy food.
Project Duration
The design of the project began in May 2020. In October 2020, the project opened for business in Shang Hai Sunshine Garden apartment complex in Longhu District, Shantou, Guangdong Province, China.
Operation Flow
The designer brings a variable psychological experience through scene simulation. The decorations of Japanese style ink writing and samurai swords evoke emotional responses from customers and awaken their vision for justice. Lighting on the second floor which is designed to simulate natural light and soft furnishings made from organic materials help bring peace. The Knife of Justice placed at the fringe of the sight symbolizes the defence of justice and provides a peaceful dining place.
Research
The project is suited in Shang Hai Sunshine Garden in Long Hu District, Shantou, Guangdong Province. Compared with other restaurants, it has fewer customers due the local consumption level and its business positioning as a Japanese barbecue restaurant. Thus the designer tries to bring consumers a multi sensory experience and evoke the association of justice to create a good brand image and reputation, thereby increasing consumer stickiness and affection to make up for the low customer flow.
Inspiration
Inspired by the petroglyphs of human ancestors making a fire and roasting meat painted 12,000 years ago in the Altamira caves, Iberian Peninsula, the designer integrates the primordial concept of carnivorous justice with the Japanese culinary pursuit of the original beauty of food ingredients by consciously creating a dining area that simulates the cavern and furnace, thereby offering customers a place that will arouse their appetite.
Project Overview
Rock Fire Praise Catering Space has been a Silver winner in the Interior Space and Exhibition Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit Yuquan Li, Xinyu Zhang.
Silver Recognition
Yuquan Li, Xinyu Zhang was recognized with the coveted Silver A' Design Award in 2023, a testament to excellence of their work Rock Fire Praise Catering Space.
Yuquan Li, Xinyu Zhang Press Releases
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Rock Fire Praise: A Japanese Barbecue Restaurant Inspired by Ancient Petroglyphs
Yuquan Li and Xinyu Zhang unveil Rock Fire Praise, a Japanese barbecue restaurant, recreating the scenes of human ancestors making a fire and roasting meat 12,000 years ago in the Altamira caves, Iberian Peninsula.
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