Moutai Experience Center
Wen Shan Hai

Moutai Experience Center for Tang Design

Green hues dominate the palette, with layers of verdant tones evoking the exquisite tones of Longquan celadon. The design captures the undulating green waves of a lake, reflecting the beauty of jade. The hanging mountain-style roof forms the indoor framework, sloping gently from the center to the sides. Under the embrace of this enchanting setting, the atmosphere becomes increasingly warm and jewel-like, enveloping visitors in a world of elegance and tranquility.

Xiang Wang 2025 Professional Platinum Press Kit № 164834

Download Press Kit № 164834

Download Press Kit № 164834 Moutai Experience Center for Tang Design by Xiang Wang to access high-res images, essential texts, translations, and exclusive interviews—all in one.


Available Now for Your Next Story

At architecture|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.


Please Note:

  • Credit the work's creator and/or photographer.
  • Mention architecture|newsroom as your source.
  • Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. architecture|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.


Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.


Wen Shan Hai by Xiang Wang
Wen Shan Hai by Xiang Wang

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. For photo credit information, refer to the Image Credits Section.

Moutai Experience Center by Xiang Wang
Moutai Experience Center by Xiang Wang

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Details on photo contributions are located in the Image Credits Section.

Xiang Wang Wen Shan Hai
Xiang Wang Wen Shan Hai

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Image Credits Section holds all necessary photo accreditation details.

Xiang Wang Moutai Experience Center
Xiang Wang Moutai Experience Center

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. For attribution details, see the Image Credits Section.

Tang DesignBrand Logo
Tang DesignBrand Logo

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. For photo credit information, refer to the Image Credits Section.

Unique Properties

Wen Shan Hai: Moutai Heritage Experience Centeroffers diverse luxury experiencesincludingwine tastings, private banquets, and exclusive clubs, intertwining thehuman touch of the mountaincityChongqingwith the brand cultureofMoutai. Theinterpretations of Eastern aestheticsexplore the transcendence and intersection of region, time, and culture.This space serves as a cultural beacon, translating the city's identity into an engaging design that evokes vivid memories.

Tags

Moutai, Experience Center, Display, Interior Deisign, Tang Design

Production Technology

The hall layout features display cabinets and tasting areas arranged along a meandering route, creating a journey that feels both distinct and interconnected, unfolding layer by layer. The ancient bronze surfaces establish a simple yet textured framework, conveying the historical significance of Moutai. The combination of metal and glass in the treasure display cabinets softens the coldness of transparency, harmoniously integrating with the overall ambiance.

Design Challenge

The design features a courtyard-style layout, employing framing and end-scene inspired by Eastern aesthetics. Each corner invites exploration of a unique landscape, while themed private banquet rooms are thoughtfully arranged along the corridor, embracing the atrium. Each room reflects distinct regional and cultural elements, immersing diners in the essence of Eastern life and offering a spiritual retreat into seclusion.

Project Duration

The project was designed and completed in August, 2024 in Chongqing, China.

Operation Flow

The reception area of the front hall seamlesslyextendsthe Moutai theme, featuring an open backdrop adorned with green mountain wall fabric that beautifully complements the emerald stone-patterned front desk. This design evokes the soothing sounds of silk and bamboo, inviting guests to express their emotions freely.

Research

This ethereal space, rich in Eastern aesthetics, embodies the essence of mountains and waters, crafting a serene collection point that celebrates the timeless allure of Moutai. Chongqing’s iconic elements like Chaotianmen, the Yangtze River Cableway, and Jiefangbei are intricately woven into a melodious historical narrative, merging painting and artistic concept to evoke nostalgia for the old city. The mirrored ceiling enhances the space with a symmetrical parallel effect, expanding the visual experience and depth.

Inspiration

Inspired by the brand essence of Moutai, the experience center’s spacious dome invites visitors toenjoyin the ceremonial experience of the national liquor. Soft, elegant lighting creates an interplay of lines and forms, constructing a modernist framework that connects ancient traditions with contemporary design.

Image Credits

HANMOVISION

Project Overview

Wen Shan Hai Moutai Experience Center has been a Platinum winner in the Interior Space and Exhibition Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Platinum A' Design Award is recognized for honoring designs that stand at the forefront of creativity and innovation. It is the highest accolade bestowed by the A' Design Awards, acknowledging works that blend remarkable innovation with impactful societal contributions. These designs not only showcase exceptional artistic and technical proficiency but also highlight their creators' commitment to advancing the boundaries of art, science, design, and technology. Recipients of this award are celebrated for their role in shaping the aesthetics and trends of our time, contributing significantly to the enhancement of quality of life and promoting sustainable development.

 Award Logo
Platinum Recognition

Xiang Wang was recognized with the coveted Platinum A' Design Award in 2025, a testament to excellence of their work Wen Shan Hai Moutai Experience Center.

Newsroom
Xiang Wang Newsroom

Step into Xiang Wang Newsroom for a showcase of exemplary design and recognized projects.

You are currently viewing Media Showcase № 164834. Uncover the depth of Xiang Wang's achievements in their newsroom, featuring everything from high-res images to detailed interviews. You are currently viewing Press Kit / Media Showcase 164834 for the Wen Shan Hai, with further content available in Newsroom 359413.

Explore Now

Guiyang Zhongshuge Bookstore
Guiyang Zhongshuge

Bookstore for X+Living

Li Xiang 2020 Professional Platinum
Feiliyundi Sales Center
Feiliyundi

Sales Center for MOD

Weimo Feng 2020 Professional Platinum
Studio with Mirror Bridge Studio
Studio with Mirror Bridge

Studio for L&M Design Lab

Liu Jinrui 2020 Startup Platinum
K11 Musea Shopping Mall
K11 Musea

Shopping Mall for New World Development Company Limited

K11 Musea 2020 Enterprise Platinum
Perception Cafe
Perception

Cafe for Perception

Feelament 2020 Startup Platinum
EN Skincare Salon and Store
EN Skincare

Salon and Store for ARCHIEE

Yusuke Kinoshita 2020 Professional Platinum
Puer Community Real Estate Sales Center
Puer Community

Real Estate Sales Center for China Sunac Inc.

Qingtao Ji 2021 Professional Platinum
Snow Park Exhibition Center
Snow Park

Exhibition Center for Zhuhai Huafa Group Co., LTD

Kris Lin 2025 Professional Platinum
Royal One  Private Club House
Royal One

Private Club House for Kris Lin International Design

Kris Lin 2024 Professional Platinum
Fengyuan Original Interior Restaurant
Fengyuan Original

Interior Restaurant for X.J.D LAB OF DESIGN

Lili Xie 2020 Agency Platinum
Wandering in the Woods Kindergarten
Wandering in the Woods

Kindergarten for L and M Design Lab

Liu Jinrui 2021 Startup Platinum
Huai'an Zhongshuge Bookstore
Huai'an Zhongshuge

Bookstore for Shanghai Zhongshu Industrial Co., Ltd.

Li Xiang 2025 Professional Platinum
Create Newsroom
Create Your Newsroom

Establishing your own newsroom is a strategic move to effectively communicate your designs to a targeted audience of journalists and media editors. This direct channel enhances your visibility, significantly increasing your chances of being published and featured across a wide range of media platforms, from magazines and newspapers to journals and online media. Take the first step towards amplifying your reach and influence in the design community.

Create Media Account
Create Account to Unlock Exclusive Resources
  • High-resolution images for your stories
  • Ready-to-publish press kits
  • Access to exclusive content

Quick sign-up. Instant access. Elevate your reporting now.

Create Newsroom
Submit Your Design

Submit your design and seize the opportunity to be featured across a global stage. Gain exposure by connecting your work with our extensive network of journalists and leading media outlets. Start your journey to worldwide recognition today.

Launch Your Newsroom

Create a newsroom for direct access to journalists, making your designs easier to publish and feature.

Create Your Newsroom

Featured Now

Design of the Day
DESIGN OF THE DAY
Design Team of the Day
DESIGN TEAM OF THE DAY
Design Legend of the Day
DESIGN LEGEND OF THE DAY
Design Highlight of the Day
HIGHLIGHT OF THE DAY
Design Interview of the Day
DESIGN INTERVIEW OF THE DAY
Designer of the Day
DESIGNER OF THE DAY