Retail
Miniso Land

Retail for Li Xiang

Within the three story space of Miniso Land, there are six major areas and over seventy types of co-branded products from various IP worlds. Designer achieve a fusion of category diversity and space utilization efficiency by setting up diversified situational zones, avoiding the dullness that traditional repetitive shopping experiences may bring. From the blind box area that seems like in pink bubbles, the comprehensive area with a montage visual effect, the pet area and fragrance area with various senses of nature, to the plush area that feels like entering a fairy tale world.

Li Xiang 2025 Professional Golden Press Kit № 167818

Download Press Kit № 167818

Download Press Kit № 167818 Retail for Li Xiang by Li Xiang to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Miniso Land by Li Xiang
Miniso Land by Li Xiang

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. For attribution details, see the Image Credits Section.

Retail by Li Xiang
Retail by Li Xiang

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Image Credits Section holds all necessary photo accreditation details.

Li Xiang Miniso Land
Li Xiang Miniso Land

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Please check the Image Credits Section for photo acknowledgements.

Li Xiang Retail
Li Xiang Retail

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. For attribution details, see the Image Credits Section.

Li Xiang Designer Portrait Photo
Li Xiang Designer Portrait Photo

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Image Credits Section holds all necessary photo accreditation details.

Unique Properties

Within the three-story space of MINISO LAND, there are six major areas and over seventy types of co-branded products from various IP worlds. I achieve a fusion of category diversity and space utilization efficiency by setting up diversified situational zones, avoiding the dullness that traditional repetitive shopping experiences may bring. From the blind box area that seems like in pink bubbles, the comprehensive area with a montage visual effect, the pet area and fragrance area with various senses of nature, to the plush area that feels like entering a fairy tale world, people feel as if they are traversing through a changing theme park.

Tags

interior retail

Design Challenge

Designer applied the interlocking logic of assembly toys to the scene design, creating shelves modeled after amusement facilities. For functional facilities represented by shelves, designer reconstructed them with such thematic elements, breaking people's established impressions. Traditional shelves that carry goods become vines in the fragrance area and cacti in the pet area, thereby establishing a new value perception of the products for people.

Project Duration

Shanghai, China

Inspiration

The park is a miniature world that integrates universal human values such as happiness, satisfaction, and hope, creating a place with high emotional resonance and identity. People pick up joy here and return with a light mood. The designer abstracts the atmosphere and symbolic meaning of the amusement park, reconstructing a comprehensive platform in the retail space that integrates emotional communication, cultural experience, and brand value.

Image Credits

Photograph丨SFAP

Project Overview

Miniso Land Retail has been a Golden winner in the Interior Space and Exhibition Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Li Xiang Designer Portrait Photo Award Logo
Golden Recognition

Li Xiang was recognized with the coveted Golden A' Design Award in 2025, a testament to excellence of their work Miniso Land Retail.

DesignPRWire
Li Xiang Press Releases

Media members, dive into our press releases on Li Xiang's work, ready for you to use and enhance your journalistic content. 17 press releases are now available for immediate access by journalists.


Li Xiang Designer Portrait Photo
Li Xiang Newsroom

Access Li Xiang Newsroom to delve into the world of top-tier design and accolades.

You are currently viewing Media Showcase № 167818. For a full overview of Li Xiang's accomplishments and media resources, Li Xiang's newsroom is the place to be, offering direct access to a range of materials. You are now browsing Press Kit / Media Showcase 167818 for Miniso Land — further insights await in Newsroom 229886.

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