Miniso Land
Retail for Li Xiang
Within the three story space of Miniso Land, there are six major areas and over seventy types of co-branded products from various IP worlds. Designer achieve a fusion of category diversity and space utilization efficiency by setting up diversified situational zones, avoiding the dullness that traditional repetitive shopping experiences may bring. From the blind box area that seems like in pink bubbles, the comprehensive area with a montage visual effect, the pet area and fragrance area with various senses of nature, to the plush area that feels like entering a fairy tale world.
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Download Press Kit № 167818 Retail for Li Xiang by Li Xiang to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Miniso Land by Li Xiang
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Retail by Li Xiang
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Li Xiang Miniso Land
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Li Xiang Retail
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Li Xiang Designer Portrait Photo
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Miniso Land Retail Press Releases
Press releases tailored for Miniso Land are available in the languages: English.
Miniso Land Retail Translations
Proudly offering Miniso Land project translations in several languages: Kleinhandel AF, Shitje me Pakicë SQ, ችርቻሮ AM, تجزئة AR, Մանրածախ առևտուր HY, খুচুৰা বিক্ৰয় AS, Merkataritza EU, Рознічная гандаль BE, রিটেল BN, Maloprodaja BS, Търговия на дребно BG, လက်လီ MY, Comerç minorista CA, Tindahan CEB, Malonda NY, Vendita al Detagliu CO, Maloprodaja HR, Maloobchod CS, Detail DA, Detailhandel NL, Podetalo EO, Jaekaubandus ET, Vähittäismyynti FI, Commerce de Détail FR, Mion-reic GD, Comercio GL, საცალო ვაჭრობა KA, Einzelhandel DE, Λιανική EL, Ñemuhãrenda GN, રિટેલ GU, Vant HT, Tallace-tallace HA, Hale Kalepa HAW, קמעונאות HE, खुदरा HI, Khw Muag Khoom HMN, Kiskereskedelem HU, Smásala IS, Ahịa IG, Ritel ID, Miondíol GA, Retail IT, リテール JA, Ritel JV, ಚಿಲ್ಲರೆ ವ್ಯಾಪಾರ KN, Бөлшек сауда KK, ការលក់រាយ KM, Ubucuruzi RW, 리테일 KO, فرۆشگە KU, Чекене соода KY, ການຂາຍຍ່ອຍ LO, Venditio LA, Mazumtirdzniecība LV, Mažmeninė prekyba LT, Einzelhandel LB, Малопродажба MK, Fivarotana MG, Runcit MS, റീട്ടെയിൽ ML, Bejgħ bl-Imnut MT, Hokohoko MI, रिटेल MR, Жижиглэн худалдаа MN, खुद्रा बिक्री NE, Detaljhandel NO, Detaljhandel NB, Comercial OC, ଖୁଚୁରା OR, پرچون پلور PS, خردهفروشی FA, Handel detaliczny PL, Varejo PT, ਰਿਟੇਲ PA, Rantiykuna QU, Retail RO, Ритейл RU, Faatau Oloa SM, विपणनम् SA, Maloprodaja SR, Kutengesa SN, ريٽيل SD, සිල්ලර වෙළඳ SI, Maloobchod SK, Maloprodaja SL, Tafaariiq SO, Thekiso ST, Comercio Minorista ES, Ritel SU, Rejareja SW, Detaljhandel SV, Tingi TL, Савдо TG, சில்லறை விற்பனை TA, Сату TT, రిటైల్ TE, ร้านค้าปลีก TH, ཚོང་ཁང་། BO, ቸርቻሪ TI, Perakende TR, Söwda TK, Роздрібна торгівля UK, ریٹیل UR, چاقان سودا UG, Chakana savdo UZ, Không gian Bán lẻ VI, Manwerthu CY, Kleinhannel FY, Ukuthengisa XH, קמעלאָניס YI, Tita YO, Ukuthengisa ZU, Pərakəndə Satış AZ, Retail EN, tailored for your needs.
Miniso Land Retail Media Articles
Explore our ready-to-use articles on Miniso Land, available in multiple languages: Korean, Arabic (Standard), Hindi, German, Spanish, Russian, Japanese, Portuguese, Chinese (Mandarin), French, Turkish, Indonesian, Dutch, Italian and English, for your feature stories.
Unique Properties
Within the three-story space of MINISO LAND, there are six major areas and over seventy types of co-branded products from various IP worlds. I achieve a fusion of category diversity and space utilization efficiency by setting up diversified situational zones, avoiding the dullness that traditional repetitive shopping experiences may bring. From the blind box area that seems like in pink bubbles, the comprehensive area with a montage visual effect, the pet area and fragrance area with various senses of nature, to the plush area that feels like entering a fairy tale world, people feel as if they are traversing through a changing theme park.
Tags
interior retail
Design Challenge
Designer applied the interlocking logic of assembly toys to the scene design, creating shelves modeled after amusement facilities. For functional facilities represented by shelves, designer reconstructed them with such thematic elements, breaking people's established impressions. Traditional shelves that carry goods become vines in the fragrance area and cacti in the pet area, thereby establishing a new value perception of the products for people.
Project Duration
Shanghai, China
Inspiration
The park is a miniature world that integrates universal human values such as happiness, satisfaction, and hope, creating a place with high emotional resonance and identity. People pick up joy here and return with a light mood. The designer abstracts the atmosphere and symbolic meaning of the amusement park, reconstructing a comprehensive platform in the retail space that integrates emotional communication, cultural experience, and brand value.
Image Credits
Photograph丨SFAP
Project Overview
Miniso Land Retail has been a Golden winner in the Interior Space and Exhibition Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Golden Recognition
Li Xiang was recognized with the coveted Golden A' Design Award in 2025, a testament to excellence of their work Miniso Land Retail.
Li Xiang Press Releases
Journalists and media members can enrich their content with our press releases on Li Xiang, available for free use. Unlock 19 press releases now, directly accessible to journalists.
Li Xiang's Miniso Land Wins Golden A' Design Award for Transformative Retail Experience in Shanghai
Miniso Land, designed by Li Xiang in Shanghai, has been awarded the prestigious Golden A' Design Award 2025 for its innovative approach to retail, blending amusement park inspiration with immersive, emotionally resonant shopping environments across a three-story flagship space.
Li Xiang Newsroom
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