The MIXc Kunshan
Kids Area for X+Living
The project is located in Kunshan, Jiangsu Province, an important birthplace of Kunqu Opera, which has the nickname of "the mother of Chinese Opera". With the vision of creating a multifunctional experience venue that integrates parenting, leisure, and education, the designer has blurred the physical boundary between the public area and the retail stores through coordinated facade design. It has realized the unity of the overall composition aesthetics and the integrity of the spatial narrative, causing more powerful field energy in the commercial space.
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The Mixc Kunshan by Li Xiang
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Kids Area by Li Xiang
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The MIXc Kunshan Kids Area Press Releases
Press releases for The MIXc Kunshan are now accessible in these languages: English.
The MIXc Kunshan Kids Area Media Articles
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Unique Properties
The innovation of the project lies in the breakthrough of the traditional public area design. In the form of overall facade, the theme is highly unified. Designer created an unprecedented consumption premises. Another point lies in its inheritance of traditional culture. Designers use childlike design to translate elements of traditional culture into things that children accept and love, and carry forward the charm of traditional opera.
Tags
Li Xiang, kids club, interior design, xliving, China
Production Technology
Traditional elements such as Yunjian, long sleeves, horsetail whisk, Kuitou, facial makeup, musical instruments have become a cute symbol that is more easily loved and accepted by children through the translation of design language. They not only decorate the large cartoon installations in the public area, but also are incorporated into the signboards design. The lively color blocks and geometric patterns grounded together, together with the thematically modified guardrails have not only enhanced the identification of the children's section, but also perfectly set the mood of childlike feeling.
Design Challenge
The difficulty of the project is that our team challenged a single public area design and explored more. The creation of this new type of consumer experience has high requirements in terms of balancing actual functions and the unity of theme aesthetics.
Project Duration
The project finished in November 2019 in Kunshan, China
Operation Flow
Based on the scientific planning of consumer movement, the designer created several points of interest in the space. The customized soft furnishings can be used as seats in the rest area, as well as interactive points for consumers to take a snap. In the theme area, the unique high-rise space in the area where the parent-child park is located has been flexibly used to create an open reception area, making it an eye-catching presence in the entire children's theme area. It not only provides a view for consumers in the mall, but also attracts passenger flow for the shops.
Research
This is a renovation project, located on the third floor of the shopping mall, and most of the store investment is parent-child business, such as early childhood education center and toyshops. We do not want the thematic transformation of the public area to be limited to some cute and childlike furniture, but hope that through the overall design of the store, the entire public area can present a kind of overall visual aesthetics. The immersive consumption experience scene drives the interest of consumers and enriches their experience.
Inspiration
The inspiration of the project comes from Kunshan, the city where the project is located. It is the birthplace of Kunqu Opera. Therefore, we hope to integrate some elements of traditional culture into the design, so that the public area in the business space can not only have its consumption guiding purpose, but also have the educational significance of disseminating traditional culture.
Image Credits
Image#1: Photographer Shao Feng, The MIXc Kunshan, 2019. Image#2: Photographer Shao Feng, The MIXc Kunshan, 2019. Image#3: Photographer Shao Feng, The MIXc Kunshan,2019. Image#4: Photographer Shao Feng, The MIXc Kunshan, 2019. Image#5: Photographer Shao Feng, The MIXc Kunshan, 2019.
Project Overview
The MIXc Kunshan Kids Area has been a Silver winner in the Interior Space and Exhibition Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Li Xiang was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work The MIXc Kunshan Kids Area.
Li Xiang Press Releases
Attention press members and journalists: We offer a collection of press releases on Li Xiang and their notable work, available for your unrestricted use. Now available: Immediate access to 17 press releases for journalists.
The MIXc Kunshan Unveils Innovative Kids Area Designed by Li Xiang
Li Xiang's groundbreaking design at The MIXc Kunshan integrates traditional culture into a modern kids area, offering an immersive and educational experience for visitors. Completed in November 2019, the project redefines public space design, blending form and function to create a unique environment for children and families.
Li Xiang Newsroom
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