Fab
Cinema for X+Living
Believes that a cinema should pay attention to the connection between audience and the art of film instead of just providing entertainment and popcorn, so the designer moved the scenes and stories behind the films to the public view and the boring waiting area became a pre-order reaction container for the emotions. The awe of the creator was also projected into the design.
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Fab by Li Xiang
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Cinema by Li Xiang
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Fab Cinema Press Releases
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Fab Cinema Media Articles
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Unique Properties
The design of the theater is different from traditional theaters. The project is not only rendering the film sense with different forms, but also giving the audiences dual identities, both an audience in the reality and a participant of the movie-shooting in the imagination. They are connected and laid down to enter the film world step by step. And instead of waiting boringly, they will enter an active participation sparticipation state through the mobilization of the atmosphere.
Tags
Li Xiang, retail, cinema, interior design, xliving, China
Production Technology
Through some interesting customized furniture, we have taken the theme of the entire space to the extreme. Bathtub sofa, director's rest seat, as well as the ticket counter that imitates the set box, etc, all satisfy the function while cooperating with the creation of the theme, allowing consumers to experience the charm of the movie in an immersive atmosphere.
Design Challenge
The biggest challenge is how to break the trditional pattern. It is easily to be misunderstood that the design ignores functions while completing the aesthetics, but in fact, all the specific requirements of the acoustics environment and the comfort of the audience are all under our consideration at the beginning. We believe that the cinema should undergo a transformation of spatial attributes. It should meet the increasingly vigorous social needs of young people. Simply relying on the sale of movie tickets cannot allow it to maximize the value of a commercial space. So we broke through this situation and completed this design.
Project Duration
The project finished in January 2020 in Xi'an, China.
Operation Flow
According to the original plane, we can only build four relatively square video halls. Since this space pattern is difficult to provide rich viewing, instead of focusing on decoration, we integrated the space with other formats with similar entertainment attributes to build an avant-garde new cinema space. We moved the lounge bar into the theater space. It is not only an independently operable space, but also symbiotic and mutually beneficial with the cinema. The experiential claw machine and other entertainments also stimulates consumers to extend their stay in the theater, maximizes the value of the space.
Research
Traditional theaters pay more attention on panoramic sound effects and the viewing experience on the screen while they lack creativity. The single business model of selling tickets and snacks, it weakens the experience and expectations that the venue can give the audienceThrough the design of this project, we have found a possibility that may be able to answer the problem of the future development of the theater.
Inspiration
The inspiration for the project comes from the movie itself. We moved the shooting scene of film production to the main hall of the theater. We hope that the audience will be immediately impressed by the dramatic scene the moment they enter the theater. At the same time, through the integration of different entertainment facilities, the interaction between the audience and the cinema is not limited to watching the movie itself, which increases the possiblity of their consumption.
Image Credits
Image#1: Photographer Shao Feng, FAB Cinema, 2019. Image#2: Photographer Shao Feng, FAB Cinema, 2019. Image#3: Photographer Shao Feng, FAB Cinema, 2019. Image#4: Photographer Shao Feng, FAB Cinema, 2019. Image#5: Photographer Shao Feng, FAB Cinema, 2019.
Project Overview
Fab Cinema has been a Silver winner in the Interior Space and Exhibition Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Li Xiang was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Fab Cinema.
Li Xiang Press Releases
We provide a series of press releases on Li Xiang that journalists and press members can freely incorporate into their narratives. Unlock 13 press releases now, directly accessible to journalists.
FAB Cinema: Redefining the Movie-Going Experience with Immersive Design
Li Xiang's FAB Cinema project in Xi'an, China, reimagines the traditional movie theater, integrating the shooting scene of film production into the main hall to create an immersive and interactive cinema experience.
Li Xiang Newsroom
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