Changsha Fundoland
Entertainment Complex for X+Living
Fundolandπ is designed to become the trendsetter for offline consumption scenes in the era of cultural and amusement. Behind the thematic theater style and realistic construction is a complex design planning system that integrates function and aesthetics, to ensure that the aesthetic proportion is not destroyed while achieving the maximum utilization of the area and the rational placement of ancillary functions. The space of over 4500 square meters integrated more than ten diverse entertainment zones to present a series of complete immersive experience.
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Changsha Fundoland by Li Xiang
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Entertainment Complex by Li Xiang
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Li Xiang Changsha Fundoland
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Li Xiang Entertainment Complex
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Changsha Fundoland Entertainment Complex Press Releases
Explore press materials for Changsha Fundoland, available in languages such as English.
Changsha Fundoland Entertainment Complex Media Articles
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Unique Properties
It is designed to become the trendsetter for offline entertainment scenes. The designer transforms the traditional consumption behavior into a sensory consumption experience through the integration of the establishment of a story with the consumption circulation, allowing consumers to shuttle between virtual and reality, to experience the most extreme futuristic art atmosphere.
Tags
Entertainment Center, Interior Design, Xiang Li, xliving, China
Production Technology
In the space of over 4,500sqm, the designer integrates more than ten diverse and complex entertainment areas and functional zones to present a series of complete immersive experiences. Behind the thematic theater-style and realistic construction is a complex design planning system that integrates function and aesthetics, presenting a series of complete immersive experience.
Design Challenge
The irregular spatial boundary and non-removable columns of the space became a barrier for the designer to build this large entertainment complex. To avoid the interference of columns, the designer divided a 60m long corridor space which avoided the interference of the columns and created a main traffic artery that also functions as a restaurant and pub. Other entertainment areas are planned on both sides of the tunnel, enhance the accessibility and increase its exploratory aspect.
Project Duration
The project is located at L3 BBG Star World, No.398 Xiangfu East Road, Yuhua District, Changsha. It was built and opened to the public in Sep 2022.
Operation Flow
Through the tunnel like corridor, the consumer circulation follows the change of the space pattern and extends forward in a streamlined manner with diversified entertainment theme areas locating on both side of the corridor, which enables the consumers feel as if consciousness dives on a train into a dreamlike ecstasy, encountering an endless succession of visual spectacles and floating between reality and illusion.
Research
The project is located in one of the most prosperous district in Changsha, with a premium target group that follows quality lifestyle and fashion trend. Therefore, the project is precisely anchored in the popular areas of contemporary youth consumption, integrating diversified entertainment businesses such as restaurants and pubs, livehouse, bowling alley, ktv, etc, to build a secret urban stronghold for the trendy crowd.
Inspiration
In order to create an offline social entertainment metaverse where visitors could experience its rich layers and deep exploratory elements, the designer incorporated train like installations as a symbol to complete the narrative of leading visitors to escape from the boredom of everyday life. Trains, subways, carriages, tunnels, the symbolic elements of the theme are transformed into echoes of the dream world, allowing you to fall into a deeper level of adventure and unreality.
Image Credits
SFAP
Project Overview
Changsha Fundoland Entertainment Complex has been a Silver winner in the Interior Space and Exhibition Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Li Xiang was recognized with the coveted Silver A' Design Award in 2023, a testament to excellence of their work Changsha Fundoland Entertainment Complex.
Li Xiang Press Releases
For journalists seeking engaging content: Explore our press releases featuring Li Xiang's work, freely available for incorporation into your stories. Press members can now immediately access 17 press releases.
Changsha Fundoland Unveiled by Designer Li Xiang
Li Xiang introduces Changsha Fundoland, an immersive entertainment complex, located at L3 BBG Star World, No.398 Xiangfu East Road, Yuhua District, Changsha, opened to the public in Sep 2022.
Li Xiang Newsroom
Discover outstanding design and award-winning initiatives in the Li Xiang Newsroom.
