Burton Chengdu
Retail for SA and BOO Studio
The stimulating and creating moments are happening every now and then the illustration artist from the team has drawn a set of comic like illustration to translate the user guide of snow gears and the brand history development, researching the brand history and social networks in China to make the store a landmark and photographable is another challenge, the design team works hard on combining the traditional Chinese wood construction structure with modern architectural structure and bring back the memory of the brand history in this conflicting space is the final goal.
Download Press Kit № 146820
Download Press Kit № 146820 Retail for SA and BOO Studio by Lisa Liu to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Burton Chengdu by Lisa Liu
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Retail by Lisa Liu
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Lisa Liu Burton Chengdu
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Lisa Liu Retail
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SA and BOO StudioBrand Logo
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Lisa Liu Corporate Logo
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Burton Chengdu Retail Press Releases
For Burton Chengdu, we offer press releases in multiple languages, including: English.
Burton Chengdu Retail Translations
Burton Chengdu in your language: we provide project translations across multiple languages: El Comercio Minorista ES, Ritel SU, Rejareja SW, Detaljhandel SV, Ang Tingian TL, Чакана TG, சில்லறை TA, Ваклап Сату TT, చిల్లర TE, การค้าปลีก TH, Perakende TR, Bölek Satuw TK, Рітейл UK, خوردہ UR, پارچە سېتىش UG, Chakana Savdo UZ, Bán Lẻ VI, Manwerthu CY, Retail FY, Ivenkile XH, לאַכאָדימ YI, Soobu YO, Okudayisa ZU, Kleinhandel AF, Shitja Me Pakicë SQ, ችርቻሮ AM, البيع بالتجزئة AR, Մանրածախ Առևտուրը HY, Pərakəndə Satış AZ, Salmenta EU, Рытэйл BE, খুচরা BN, Maloprodaja BS, Дребно BG, လက်လီအရောင်းဆိုင် MY, La Venda Al Detall CA, Retail CEB, Kugulitsa NY, 零售 ZY, 零售 ZH, Retail CO, Maloprodaja HR, Maloobchod CS, Detailhandel DA, Retail EN, Retail NL, Podetala Komerco EO, Jaemüük ET, Vähittäiskauppa FI, Le Commerce De Détail FR, A Th’ Ann Am Mion-Reic GD, Venda Polo Miúdo GL, საცალო ვაჭრობა KA, Einzelhandel DE, Το Λιανικό Εμπόριο EL, છૂટક GU, Yo Vann An Detay HT, Kiri HA, Ke Kūʻai Aku HAW, קמעונאות HE, रिटेल HI, Khw Muag Khoom HMN, A Kiskereskedelem HU, Smásala IS, Mkpọsa IG, Ritel ID, Miondíola GA, La Vendita Al Dettaglio IT, 小売店は JA, Ritel JV, ಚಿಲ್ಲರೆ KN, Бөлшек Сауда KK, ការលក់រាយ KM, Gucuruza RW, 소매업은 KO, Retail KU, Чекене Соода KY, ຂາຍຍ່ອຍ LO, Scruta LA, Mazumtirdzniecība LV, Mažmeninė Prekyba LT, Retail LB, Малопродажбата MK, Ny Varotra MG, Runcit MS, റീട്ടെയിൽ ML, Bejgħ Bl-Imnut MT, Ko Te Hokohoko MI, रिटेल MR, Жижиглэн Худалдаа MN, खुद्रा NE, Detaljhandel NO, ଖୁଚୁରା OR, پرچون PS, خرده فروشی FA, Handel Detaliczny PL, O Varejo PT, ਪ੍ਰਚੂਨ PA, Retailul RO, Розничная Торговля RU, Faleoloa SM, Малопродаја SR, Retail SN, پرچون SD, සිල්ලර SI, Maloobchod SK, Trgovina Na Drobno SL, Tafaariiqdu SO, Thekiso ST.
Burton Chengdu Retail Media Articles
Explore our ready-to-use articles on Burton Chengdu, available in multiple languages: Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), English, Turkish, Hindi, Italian, German, French, Portuguese, Dutch, Arabic (Standard) and Spanish, for your feature stories.
Unique Properties
The design is inspired by the nature, narrating the theme of a snowy and a sustainable future, and striving to shape Burton Chengdu flagship store into a carrier of One city Two world, The design shall meet both retail need and space itself, meanwhile strengthening the shopping experience of visitors and unique memory therefore establish a stronger relationship between the brand and customers and pass the brand spirit of Burton, passion and sustainability
Tags
Snowboarding, Sustainable, Recycled, Commercial, Retails, Flagship, Fashion, Chinese, Installation, Sports
Production Technology
We cared about the environmental issues, the facade we used wasted snow gears and construction materials, Since Jake Burton, the founder of Burton and the promoter of snowboarding, made snowboards in his workshop, team recreates his workshop by combining Chinese traditional mortise tenon structure with modern industrial material, Wood and metal build the skeleton of workshop, implying interactions between nature and industry, tradition and innovation, as well as past and future
Design Challenge
The challenge is to translate the heritage and development of this unique brand, since it's not as common as other fashion retail. We work on the props to better fit the snow gear products, as well as differentiate the brand from another sports brand. Another outcome of the research, is the combination of eastern and western architect styles.
Project Duration
The project started in May 2022 in Chengdu, China, and finished in December 2022, and now in In99 Shopping mall in Chengdu
Operation Flow
The design team collected the wasted construction wastes from last retail store moved away, and ask Burton for their used snow gears or wasted products, Then we send to the factory to crumble them into ashes, however the color turns out to be not so idea since the product is colorful, Therefore, we add more wasted materials into the crumbled ashes, Then we adhesive the ashes together with the help of the factory workers, The final challenge for the sustainable facade material is waterproof test, the team tried several different media, eventually we let some micro spaces open on surfaces therefore it absorbs the water fast
Research
The research focused on three main perspectives, first of all, the snowboarding sports itself, and then, the founder of this brand, who significantly influenced the whole industry. The third perspective is about the local elements. For the first perspective, since it is a flagship retail, understanding the market is essential. Also, winter sports is a growing industry in China, which requires more understandings of the connection between the products and this sports. On the other hand, the founder of this brand has very significant influences to this sports, to get a better view of his own experiences will help design.Background research is basically based on the brand's official site. Thirdly, Chengdu is the center of west south area in China, which is a very big market for the brand, so to better embed the local elements in the design is another concern. The methods of research contain internet resources, interviewing the staff, newspaper back in time. After all the research, how to translate the information visually is main concern. Therefore, except for the datas and words collected from resources, the design team created a set of illustration which could be used in design, and be seen by customers, therefore, get a better understanding of the brand and the design.
Inspiration
Elements of snowboarding are translated into materials and imagery for the viewers to read the brand message of Burton, People, Planet, Sports, is conveyed through the texture, Snowboarding gradually becomes popular while also causing environmental issues, In this case, uses of wasted construction materials from the last merchant and damaged gears supplied by Burton, By decomposing, mixing and reusing, eventually turned out to be the facade, We are committed to build an iconic landmark in the city
Image Credits
Image #1: Photographer Liu Wei Image #2: Photographer Liu Wei Image #3: Photographer Liu Wei Image #4: Photographer Liu Wei Image #5: Photographer Liu Wei Video Credits: YinTai Group, IN99 Chengdu
Project Overview
Burton Chengdu Retail has been a Golden winner in the Interior Space and Exhibition Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Golden Recognition
Lisa Liu was recognized with the coveted Golden A' Design Award in 2023, a testament to excellence of their work Burton Chengdu Retail.
Lisa Liu Press Releases
Discover Lisa Liu's journey through our press releases, available for all press members and journalists to use without restrictions. Immediate access is granted to 1 press releases for all journalists.
Burton Chengdu Flagship Store Unveils Sustainable Snowboarding Retail Experience
Burton Chengdu flagship store, designed by Lisa Liu, is a sustainable retail space inspired by snowboarding elements, located in In99 Shopping Mall, Chengdu, China.
Lisa Liu Newsroom
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