Rams Beyond Etro
Sales Office for Rams Global
At the Rams Beyond Etro Sales Office, architecture meets art in a gallery inspired space designed to engage visitors. The minimalist interior, defined by crisp white surfaces and a sleek glass facade, highlights curated artworks and a striking architectural model. Fluid curves and dynamic shadows add depth, while a reflective metallic ceiling enhances natural light. More than a showroom, this space integrates design, materials, and storytelling to make an immersive experience that reflects the essence of Rams Beyond Residence.
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Download Press Kit № 168735 Sales Office for Rams Global by Arkiteam Architecture to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Rams Beyond Etro by Arkiteam Architecture
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Sales Office by Arkiteam Architecture
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Arkiteam Architecture Rams Beyond Etro
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Arkiteam Architecture Sales Office
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Unique Properties
Rams Beyond Sales Office blends architecture and art in a gallery like space. Its all white interior, framed by a spider glass facade, enhances curated artworks and the building model. Curved forms and shadow play add depth, while a metallic gloss ceiling reflects light elegantly. This immersive showroom balances design, materiality, and storytelling, offering a refined experience that mirrors the essence of Rams Beyond Etro Residence.
Tags
Sales Office, Showroom, Retail, Interior Design, Curves, Art
Production Technology
The design showcases precise gypsum board craftsmanship to achieve seamless curves, reflecting high quality workmanship. The ceiling features custom metal panels, adding a unique aesthetic. The white natural stone flooring highlights the fluid forms, making shadows more visible and enhancing the spatial effect.
Design Challenge
The hardest part of this design activity was balancing two contrasting concepts an art gallery and a functional sales office. We had to present the project model as an art piece while ensuring privacy in the presentation rooms. Achieving this within an open, flowing space with curved elements posed a unique challenge.
Project Duration
Located in Istanbul, the project commenced in April 2024 and was completed in June 2024.
Operation Flow
The showroom layout ensures seamless flow, guiding visitors through an immersive journey. A clear circulation path leads from the reception to key experience zones, highlighting the building model and curated art pieces. The open plan design fosters engagement, while the spider glass facade connects the interior with the city. Carefully selected materials and lighting enhance interaction, making every moment a refined experience.
Research
The research behind the Rams Beyond Sales Office design focused on color and lighting selection, tested to enhance art visibility and ambiance. Traffic analysis ensured optimal exposure, making the showroom facade visible from all directions. The design balances aesthetics with functionality for a seamless experience.
Inspiration
Inspired by Rams Beyond Etro, the sales office is a curated gallery where curves, light, and shadow shape the space. All white surfaces amplify artworks, while a spider glass facade creates a dynamic urban showcase. The metallic gloss ceiling enhances depth, reflecting light smoothly. Flowing forms sculpt light and shadow, creating an engaging spatial experience that ensures visitors feel the project's sophistication.
Image Credits
Arkiteam Architects
Project Overview
Rams Beyond Etro Sales Office has been a Bronze winner in the Interior Space and Exhibition Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Arkiteam Architecture was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work Rams Beyond Etro Sales Office.
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