HG Holding Headquarters
Office and Conference Halls for Halil Gursoy Saglık Hizmetleri
Challenging the often sterile perception of institutional architecture, the HG Administration Building in Kahramanmaras, Turkey, presents a compelling case for warmth and human connection within a functional framework. Spanning 1,790 square meters across four levels, the design consciously moves beyond conventional office aesthetics, aiming to create a welcoming and productive environment for staff and visitors. This emphasis on a comfortable and engaging atmosphere permeates the architectural decisions, shaping everything from spatial organization to the nuanced selection of materials.
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HG Holding Headquarters by Quark Studio Architects
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Office and Conference Halls by Quark Studio Architects
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Quark Studio Architects HG Holding Headquarters
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Quark Studio Architects Office and Conference Halls
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Halil Gursoy Saglık HizmetleriBrand Logo
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Unique Properties
Challenging the often-sterile perception of institutional architecture, the HG Holding Headquarters in Kahramanmaraş, Turkey, presents a compelling case for warmth and human connection within a functional framework. Spanning 1,790 square meters across four levels, the design consciously moves beyond conventional office aesthetics, aiming to create a welcoming and productive environment for staff and visitors. This emphasis on a comfortable and engaging atmosphere permeates the architectural decisions, shaping everything from spatial organisation to the nuanced selection of materials.
Tags
furniture design, office design, office architecture, interior design, facade design
Production Technology
The project is currently being built and the structure is made of a concrete system. The facade is covered by glass walls and aluminum composition.
Design Challenge
Moving beyond purely functional considerations, the architectural approach actively integrates principles of user-centred design. The conscious departure from stark, clinical aesthetics acknowledges the psychological effects of such environments, often associated with anxiety and detachment. Instead, the emphasis on warmer tones and natural materials directly references theories in colour psychology, where earthier hues and the introduction of natural elements are linked to feelings of comfort, security, and reduced stress. While direct access to extensive biophilic elements might be limited within this administrative context, the incorporation of natural oak textures and the carefully considered colour palette serve as subtle nods to biophilic design principles, aiming to foster a connection with nature and promote a sense of calm.
Project Duration
The project started in 2024 in Kahramanmars, Turkey and it's still ongoing.
Operation Flow
The architectural form of the HG Holding Headquarters embodies a contemporary sensibility, characterized by a considered dialogue between clean, straight lines and gentle curves. This interplay is evident in both the overall massing and the internal spatial arrangements. Within the administrative offices, an open-plan layout organized around a clear grid system promotes efficiency and visual connectivity. The reception area is thoughtfully designed as a transitional space, its sleek reception desk set against a calming blue backdrop, offering a serene point of arrival. This deliberate combination of structured organization and softer forms contributes to an environment that feels both functional and inviting.
Research
Central to the building's welcoming character is its carefully curated material palette. Eschewing the often-clinical palette of institutional spaces, the design embraces a range of textures and tones carefully chosen to engage the senses and promote a feeling of well-being. Within the administrative offices, the subtle variation in grey carpet tones serves not only to delineate individual workspaces within the open plan but also introduces a tactile softness underfoot, contributing to a more comfortable and less sterile environment for daily tasks. Conversely, the vibrant, patterned carpet in the conference halls injects a sense of energy and dynamism, visually distinguishing this space and fostering a more engaging atmosphere for collaborative events.
Inspiration
The design program unfolds through a deliberate organization of its internal functions, carefully considering the flow of users and the specific needs of each zone. This strategic distribution of programs across the building's four levels is not just about compartmentalization; rather, it's a considered hierarchy of spaces designed to enhance operational efficiency while subtly influencing the user's journey and perception of the environment.
Image Credits
Image #1: Designer, Quark Studio Architects Image #2: Designer, Quark Studio Architects Image #3: Designer, Quark Studio Architects Image #4: Designer, Quark Studio Architects Image #5: Designer, Quark Studio Architects
Project Overview
HG Holding Headquarters Office and Conference Halls has been a Bronze winner in the Architecture, Building and Structure Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Quark Studio Architects was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work HG Holding Headquarters Office and Conference Halls.
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