Cinema and Gallery
Extra Time Cinema

Cinema and Gallery for XU Studio

The project covers an area of 800 square meters, occupying three pillar storefronts facing the mall corridor and open atrium. The designers decorate the facade of the store with the folded mirror stainless steel, and the mirror image changes with the people walking around. Take a pillar of the storefront as the center, and form an arc facade with a radius of 9 meters as the second interface. They intend to weaken the original closed first floor interface of the store, so as to welcome more open attitude and make the indoor and outdoor communication closer.

Xu Studio 2020 Agency Silver Press Kit № 96785

Download Press Kit № 96785

Download Press Kit № 96785 Cinema and Gallery for XU Studio by Xu Studio to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Extra Time by Xu Studio
Extra Time by Xu Studio

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Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. For attribution details, see the Image Credits Section.

Cinema and Gallery by Xu Studio
Cinema and Gallery by Xu Studio

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. For photo credit information, refer to the Image Credits Section.

Xu Studio Extra Time
Xu Studio Extra Time

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Xu Studio Cinema and Gallery
Xu Studio Cinema and Gallery

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Image attributions can be found in the Image Credits Section.

XU StudioBrand Logo
XU StudioBrand Logo

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Photo credits are listed in the Image Credits Section.

Design Newswire
Extra Time Cinema Cinema and Gallery Press Releases

Press releases tailored for Extra Time Cinema are available in the languages: English.


Press Kit
Extra Time Cinema Cinema and Gallery Media Articles

Access our collection of Extra Time Cinema articles, ready for use and offered in languages: Japanese, Russian, Dutch, Italian, German, Portuguese, Turkish, Korean, Hindi, French, Indonesian, Arabic (Standard), Chinese (Mandarin), Spanish and English.


Unique Properties

In addition to the functional format of the on-demand cinema, designers have created an infinitely possible theater for the space. The bar at the entrance is the center of the circle, with a radius of 9 meters, surrounding a semi-circular space, it brings various possibilities for customer operations. In addition to the daily cafe function, this space has hosted movie lecture salons, improvised performances of modern dance, and has been leased by corporate users for product launches.

Tags

Interior, Commercial, Natural, Elegant, Cultural, Cinema, Lighting Art, New Business Forms, Art gallery

Production Technology

At the top of the semi-circular area of the entrance, designers decorated with cheap sunlight panels, made curved stainless steel grooves, arrange the light strips, inserted plastic sunlight panels, and after the lights are turned on, the entire sunlight panel was illuminated, making the entire ambient light from blue to green and rose red.

Design Challenge

The project is located on the B2 floor of the shopping mall, behind a large staircase. The location is very inconspicuous. Designers wanted to open the entire facade, and make a large interactive projection device at the door to attract customers who pass by in the distance, but not passed by the property owners. Therefore, they made a new attempt under limited conditions, and wrapped the exterior facade of the solid wall with a folded stainless steel mirror surface.

Project Duration

The project started in December 2018 in Shanghai and finished in March 2019 in Shanghai.

Operation Flow

The designer used the principle of light projection, so that each cinema number in the form of light projected on the facade and it is the best respect for the space light environment.

Research

In the design process, designers advocated the concept of economy and environmental protection, insisted on using simple and common materials, and made rich and interesting effects through design research. For example, the arc-shaped decorative material suspended in the air, which left a deep impression on customers. Through this experiment and exploration, designers knew that ordinary cheap materials can also create good visual effects and bring interesting experiences to customers.

Inspiration

Nowadays, with the rapid development of network technology, there is less and less person-to-person communication. Although the traditional on-demand cinema feels like a completely private space, designers hope that there will be more communication between people and make the on-demand cinema a new social space. They have added a multifunctional space with a bar as the core. Here, people can sit down for coffee, read a book, buy their favorite videos, hold salon lectures and meet new friends.

Image Credits

Image #1: Photographer Peter Zhang, Cinema Entrance, 2019. Image #2: Photographer Peter Zhang, Bar, 2019. Image #3: Photographer Peter Zhang, Sitting Area, 2019. Image #4: Photographer Peter Zhang, Gallery Entrance, 2019. Image #5: Photographer Peter Zhang, Corridor, 2019.

Project Overview

Extra Time Cinema Cinema and Gallery has been a Silver winner in the Interior Space and Exhibition Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

 Award Logo
Silver Recognition

Xu Studio was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Extra Time Cinema Cinema and Gallery.

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Xu Studio Press Releases

Journalists and media members can enrich their content with our press releases on Xu Studio, available for free use. For immediate journalistic use: 2 press releases are available right now.


Extra Time Cinema Redefines On-Demand Entertainment with Innovative Social Space Concept

Shanghai, China - Award-winning design firm Xu Studio unveils Extra Time Cinema, a revolutionary blend of on-demand cinema and social hub, redefining the entertainment landscape.


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