Wenzhong Liquor
Experience Center for Hope Interior Design
The design of the project is to connect the tour line through the plank road, set up the wine making craft hall, enterprise culture hall, visiting footpath, central bar and other areas, so that tourists can understand the brewing culture. Due to the height limitation of the original structure, the designer opened the second floor in the core area, which solved the building power sense that the space did not have. Through the application of fire retardant materials such as cement and steel, the space of the combination of industrial sense and modern wind is presented.
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Wenzhong Liquor by Xin Ma
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Experience Center by Xin Ma
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Wenzhong Liquor Experience Center Press Releases
Explore press materials for Wenzhong Liquor, available in languages such as English.
Wenzhong Liquor Experience Center Media Articles
Our articles on Wenzhong Liquor, prepared for immediate use, are offered in several languages, including Turkish, Arabic (Standard), Hindi, Portuguese, Chinese (Mandarin), Dutch, Indonesian, Spanish, English, Korean, Japanese, Russian, Italian, German and French.
Unique Properties
In terms of technique, the designer extracted the red main color of the local unique red Danxia stone and wine making raw material sorghum, supplemented by the water waves of Chishui River and the popular expression of liquor making technology and Chinese traditional 24 solar terms. Through the use of cement, steel and modern rammed earth, it conveys the architectural interior flavor of the integration of local culture and traditional brewing techniques with modern industry.
Tags
Interior, Commercial, Experience Center, Jiang-flavour Chinese spirits, Artistic, Fashionable, Modern Style, Industrial Sense
Production Technology
In terms of function, the designer connects the tour line through the plank road, sets up the brewing craft hall, enterprise culture hall, wine storehouse visiting trail, central bar and tasting area, so as to let visitors understand the family brewing culture.
Design Challenge
Because the project is located in a self-built factory building, the original structure is limited in height. Therefore, the designer opened the second floor in the core area to solve the building power sense that the space does not have. In view of the flammability of liquor, non combustible or flame retardant materials such as cement and steel are selected to organize the indoor interface structure, presenting the entire combination space of industrial sense and modern style.
Project Duration
The project started in March 2020 in Zunyi and finished in October 2020 in Zunyi.
Operation Flow
The center area uses the 28 meters times 18 meters space planning of the building as the core exchange area, the closed wine jars display and sea-viewing platform, and divides the building span of 30 meters as the wine jars sea area.
Research
The owner Wang family is a local business family, who established the current Wenzhong Liquor through acquisition and reorganization in 2010. After ten years of continuous investment and continuous brewing, its production of Wenzhong Jiang-flavour Chinese spirits has reached the local well-known level. Therefore, with the increasing number of customers visiting the winery, the company needs to improve the supporting space to meet the customer's tour experience.
Inspiration
Due to the relatively mature tour and exhibition of French and Italian wineries, the design team has obtained the experience spirit of those who are keen on wine culture to come to the winery from afar, so that more people can visit Wenzhong Liquor and spread the brewing culture of Jiang-flavour Chinese spirits.
Image Credits
Image #1: Photographer Old Blue, Wenzhong Liquor, 2020. Image #2: Photographer Old Blue, Wenzhong Liquor, 2020. Image #3: Photographer Old Blue, Wenzhong Liquor, 2020. Image #4: Photographer Old Blue, Wenzhong Liquor, 2020. Image #5: Photographer Old Blue, Wenzhong Liquor, 2020.
Project Overview
Wenzhong Liquor Experience Center has been a Bronze winner in the Interior Space and Exhibition Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Xin Ma was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Wenzhong Liquor Experience Center.
Xin Ma Press Releases
Attention press members and journalists: We offer a collection of press releases on Xin Ma and their notable work, available for your unrestricted use. 2 press releases are now available for immediate access by journalists.
Wenzhong Liquor Unveils Innovative Experience Center Designed by Xin Ma
Touch Design's Xin Ma Transforms Wenzhong Liquor into a Modern Cultural Experience Center
Xin Ma Newsroom
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