Benjamin Moore

Experience Center for NDB Design Studio

Benjamin Moore located in Jinhua, Zhejiang Province, the client to conceive a showroom and experiential space. The design broke the conventional display modes of showrooms, but tried to combine products and art in an experimental way and reshape the overall spatial scenes for experience, purchasing and communication, thereby turning the 10 square meter space into a place with attitudes and full of impromptu surprises. The overall design shakes off presets, but instead adopts an experimental approach to embrace uncertainties and return to the simplicity of life.

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Benjamin Moore by Dongbo Ni

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Experience Center by Dongbo Ni

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Dongbo Ni Benjamin Moore

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Dongbo Ni Experience Center

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Benjamin Moore Experience Center Press Releases

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Benjamin Moore Experience Center Media Articles

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Unique Properties

The designer adopted an experimental approach to conceive the space by capturing random occurrences and sudden flash of ideas. The design was taken as a process of experiment and discovery. The design broke the conventional display modes of showrooms, but tried to combine products and art in an experimental way and reshape the overall spatial scenes for experience, purchasing and communication, thereby turning the 100sqm space into a place with attitudes and full of "impromptu" surprises.

Tags

Paint, Experimental way, Impromptu, Infinite possibilities for use, Diversified experience

Production Technology

The light bulb that provided lighting for painting process on the site, the masking tape tore off from the painted ceramic tiles, and the structural parts cut from the curved wall for length control, harmonize with each other in this space. Common materials such as wood, stone, leather, steel tube and acrylic are presented in a touchable manner in combination with paint. Their semi-processed state shows the dramatic fusion and contrast of material textures and paint colors.

Design Challenge

Uncertainty posed the greatest challenge to the design. As we combined distinct materials and paint, we had no idea if each combination would achieve an excellent result. The design needs not only to be practical in application, but also to create a certain aesthetic relationship. When we looked for props, we were not limited to a particular form, did not predict the final result, and did not know whether they fit into the aesthetic concept either.

Project Duration

Start time: February 2021 Completion time: May 2021 Location: 2#103 Eco-Creative Valley, Wucheng District, Jinhua City, Zhejiang

Operation Flow

Located in Jinhua, Zhejiang Province, China, the client Benjamin Moore commissioned NDB DESIGN STUDIO to conceive a showroom and experiential space. The design team broke the conventional display modes of showrooms, but tried to combine products and art in an experimental way and reshape the overall spatial scenes for experience, purchasing and communication, thereby turning the 100sqm space into a place with attitudes and full of "impromptu" surprises.

Research

Though the paint showroom is small, it showcases the application of paint and its impact on life. When entrusted with the project, we felt excited, not because of the influence of brand Benjamin Moore, but about how to present paint in an interesting way, so as to change people's perception of paint. This space is shaped by both design and life. The overall design shakes off presets, but instead adopts an experimental approach to embrace uncertainties and return to the simplicity of life.

Inspiration

American paint brand Benjamin Moore commissioned NDB DESIGN STUDIO to conceive a showroom and experiential space in Jinhua, China, hoping to convey its brand values and image. The designers doubted why paint could only be attached to walls but not for making props? This became the starting point of the design. The design team hoped to shake off the conventional practice and process, and to fully showcase the excellent performance of the brand's paint products.

Image Credits

yuuuunstudio

Project Overview

Benjamin Moore Experience Center has been a Bronze winner in the Interior Space and Exhibition Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Dongbo Ni was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work Benjamin Moore Experience Center.

Dongbo Ni Press Releases

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Benjamin Moore Experience Center Redefines Showroom Design in Jinhua, China

Award-winning designer Dongbo Ni reimagines conventional showroom design, turning a 100sqm space into an experiential hub

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