Sales Center
Longwan Three Realms

Sales Center for 7POINTS DESIGN

Of course, straight lines and curves are not blunt cuttings, nor are they absolute configurations based on functional areas, but more like finding the best balance of the unity of opposites. There are curves in a straight line, and there may be a straight line in the curve. The collocation has its own emphasis and each other's supporting role. This is the best channel for the interconnection of spatial dimensions.

Alan Wong 2022 Professional Silver Press Kit № 127253

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Longwan by Alan Wong
Longwan by Alan Wong

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Sales Center by Alan Wong
Sales Center by Alan Wong

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Alan Wong Longwan
Alan Wong Longwan

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Alan Wong Sales Center
Alan Wong Sales Center

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7POINTS DESIGNBrand Logo
7POINTS DESIGNBrand Logo

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Unique Properties

Designer has no intention to contribute to creating fantasy, selling anxiety, and strengthening involution. What they are thinking about is how to convey positive and soothing emotional power through space. For example: "As long as continue to improve, life will eventually show its infinite possibilities." And like: closeness, determination, tranquility, elegance, extension, upward, and enlightening abstract vocabulary are the keywords for design.

Tags

Pulp, The environmental protection, Recyclability, Plasticity, Tranquility

Production Technology

The mutual harmony, layering and echoing of different materials provide guidance for the slow release, rise and circulation of emotions. In this project, a large number of materials and textures with natural affinity and vitality are selected to awaken the rich experience of perception, touch, smell and other senses. For example, as the representative of the reuse of stone waste-the crushed stone mosaic floor, it is different from the cold feeling of standard marble or ceramic tiles.

Design Challenge

It is particularly worth mentioning that many of the art installations in this project have adopted the new material "pulp". The environmental protection, recyclability, plasticity, and even the sense of literature and art of pulp are worthy of favor, but it also brings unpredictable variables, and these are also real-time problems that designers need to control and solve.

Project Duration

Client: Longwan Real Estate Finish Date: February, 2021

Operation Flow

The heavy wooden volume satisfies the enclosing function of the wall, and at the same time has sufficient permeability. This not only solves the problem of retaining the original building frame and reducing additional items, but also brings a new plasticity of the efficiency and temperament of the functional space. Where to stretch? Where to transition? Where to extend? Where is the function important? Where to lay out the vision? These degrees of freedom have been greatly expanded.

Research

The use of moving lines to divide functional areas and guide paths is the most appropriate method in a sales center project. However, the design of moving lines must also deal with the balance between openness and privacy, closeness and distance. What is more important is the question of scale based on human measurement. Because different scales will trigger different emotional cognitions, the scale of this project is expressed in the familiarity of the subtle residential scale. For example, the large wooden grille system customized by the designers for this project has become the solution to this problem.

Inspiration

The name of the Longwan "Three Realms" project is derived from the poetry Wang Guowei's work "Poetic Remarks on the Human World": "From ancient times to the present, people who can achieve great careers or become a scholar must undergo three levels of cultivation." The location of this project is a place with high-quality educational resources in the city, and the target customers is also middle-class and above families with strong educational needs.

Image Credits

Photography Credit: Xingjie Space Photography Studio

Project Overview

Longwan Three Realms Sales Center has been a Silver winner in the Interior Space and Exhibition Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

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Silver Recognition

Alan Wong was recognized with the coveted Silver A' Design Award in 2022, a testament to excellence of their work Longwan Three Realms Sales Center.

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Longwan Three Realms Sales Center: A Tranquil and Innovative Design Project by Alan Wong

Alan Wong, co-founder and Design Director of 7 POINTS DESIGN, unveils the Longwan Three Realms Sales Center, a project inspired by Wang Guowei's poetry and aimed at conveying positive emotions through space. The project was completed in February 2021 for Longwan Real Estate in China.


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