B&B Italia

Showroom for OUTIN. DESIGN

The design abandons conventional showroom modes from the perspectives of building, landscape and interior, and achieves the unity and continuity of the space. The subtle integration of geometric structures, glass curtain wall and garden breaks the boundary between objects and the building, forming a natural setting. The interior continues the strong sense of volume and clean lines. The semi-open partitions not only create continuity of visual experience and a sense of depth, but also bring in outdoor scenery as well as daylight, hence adding an elegant and dynamic touch to the space.

Download Press Kit № 137127

Download Press Kit № 137127 Showroom for OUTIN. DESIGN by OUTIN. DESIGN to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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B amp B Italia by OUTIN DESIGN

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Showroom by OUTIN DESIGN

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OUTIN DESIGN B amp B Italia

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OUTIN DESIGN Showroom

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OUTIN DESIGNBrand Logo

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B&B Italia Showroom Press Releases

Press releases for B&B Italia are now accessible in these languages: English.

B&B Italia Showroom Media Articles

For immediate use: B&B Italia articles, available in languages such as Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), Turkish, Arabic (Standard), English, Spanish, Italian, German, French, Portuguese, Dutch and Hindi, to enrich your content.

Unique Properties

The key of the design was how to echo the core values of the brand and convey it in a more intimate and understandable manner in Chinese market. The design abandons conventional showroom modes from the perspectives of building, landscape and interior, and achieves the unity and continuity of the space. The subtle integration of geometric structures, glass curtain wall and garden breaks the boundary between objects and the building, forming a natural, orderly setting.

Tags

OUTIN. DESIGN, B&B Italia, Showroom, Contemporary Uniqueness, Timeless Elegance

Production Technology

The interior space shows a strong sense of volume and clean lines. The translucent semi-open partitions enable the transition of space, and create continuity of visual experience and a sense of depth. The stacking and interweaving relationship of surfaces and blocks guides the circulation in an implicit manner, and brings in outdoor landscape and daylight to the greatest extent within visitors' field of vision. In this way, the interior space becomes a dynamic entity.

Design Challenge

The project sits on the ground floor of a commercial building facing the street. The monotonous large steps at the entrance were transformed into a combination of interlacing structures, which are matched with glass curtain walls and distinctive garden landscape, thereby eliminating the boundary between the building and objects and maximizing the display surface for the showroom.

Project Duration

Start time: January 2020 Completion time: September 2020 Location:Ningbo, Zhejiang Province

Operation Flow

The design broke conventional showroom mode, and adopted a spatial pattern with a sense of layering and mixed elements and colors in an elegant manner, hence creating a space that features contemporary uniqueness and timeless elegance. The interior space shows a strong sense of volume and clean lines. The translucent semi-open partitions enable the transition of space, and also create continuity of visual experience and a sense of depth.

Research

The relationship between products and space takes full consideration into both functional and emotional aspects. In this interactive, immersive space, commercial logic is upgraded to the communication of brand culture and aesthetics.The stacked and interweaving surfaces and blocks brings in outdoor landscape and daylight to the greatest extent within visitors' field of vision, and form a garden-like showroom that responds to green design ideas.

Inspiration

B&B Italia interprets modern civilization with products highly sensitive to life. The design is ultimately an "annotation" to life. The spatial structures of the showroom are simple and coherent, forming a naturally-regulated garden together with sunshine, breeze, textures and ambience. The displayed furniture in the "garden" grows like flowers and grass.

Image Credits

WenStudio

Project Overview

B&B Italia Showroom has been a Bronze winner in the Interior Space and Exhibition Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

OUTIN. DESIGN was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work B&B Italia Showroom.

OUTIN. DESIGN Press Releases

Our press releases on OUTIN. DESIGN and their work are made freely available for press members looking to add depth to their content. Now available: Immediate access to 1 press releases for journalists.

B&B Italia Showroom Designed by OUTIN. DESIGN

OUTIN. DESIGN Unveils B&B Italia Showroom in Ningbo, Zhejiang Province

OUTIN. DESIGN Newsroom

Visit OUTIN. DESIGN Newsroom for an inside look at exceptional design and award-winning projects.