The Bund
Garden for Shanghai Huazhe Bund Real Estate CO.,Ltd
Based on the local cultural background, the Art Deco style immensely popular in the city's golden age is innovatively incorporated into the project in various aspects including architecture, interior, craftsmanship, design languages and materials application, thus creating a modern yet classical image. Designers arranged the buildings' orientation and layout in a way to embrace the view of the scenic river. Furthermore, designers organized residential buildings and inner gardens in a staggered manner, with the purpose of allowing dwellers to enjoy strolling in the continuous gardens.
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Download Press Kit № 147291 Garden for Shanghai Huazhe Bund Real Estate CO.,Ltd by Greentown China Holdings Limited to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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The Bund by Greentown China Holdings Limited
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Garden by Greentown China Holdings Limited
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Greentown China Holdings Limited The Bund
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Greentown China Holdings Limited Garden
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Shanghai Huazhe Bund Real Estate CO LtdBrand Logo
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The Bund Garden Press Releases
Press resources for The Bund are offered in several languages: English.
The Bund Garden Media Articles
Explore our ready-to-use articles on The Bund, available in multiple languages: German, French, Portuguese, English, Spanish, Turkish, Korean, Japanese, Russian, Chinese (Mandarin), Indonesian, Hindi, Arabic (Standard), Italian and Dutch, for your feature stories.
Unique Properties
The design of details responds to the local cultural context. For example, some parts of the existing buildings on the site, such as special lintels and brick walls, are integrated with morden materials, to build a garden of memories.
Tags
Golden age, Art Deco style, Retro chamfered corner, The Bund Garden, Humanistic care, Use of old materials
Production Technology
The facade design refers to the three-section composition of classical Chinese architecture, and highlights horizontal lines. The logic of lines, extracted from classical column forms and based on precise mathematics, is applied to the architectural design of the project. The form of facades is controlled through the skirtings. The proportions of the facades are controlled through modulus and grids. A unified design language is applied for structures.
Design Challenge
Double-curved-surface small skirtings are adopted for the facades. The design team refined the details, and carried out several rounds of sample making by the use of stones, UHPC and aluminum profiles, to decided on the most appropriate material and achieve optimized effects for facades. The landscape design is also innovated by applying modern materials and classical Chinese aesthetics and composition, to add more charm. The varied material textures highlight the rich experience of future life.
Project Duration
Project Duration: 2019 - 2025 Location: Shanghai, China
Operation Flow
Designers took into account the association between the new residential buildings and the cultural context of the old neighborhood where it sits. The master planning of the project shows full respect for the surrounding environment. Buildings are arranged in a relatively scattered way, so as to generate a sense of openness along the street and weaken the oppressive feeling brought by the high-rise apartments with high density.
Research
Considering the humanistic care in the context of the post-pandemic era, the design team set a garden that provides a healing power through the five senses. The colors and aromas of specially selected plants, fruits growing in a shared farming field, and the chirping birds and insects will activate the visual, auditory, olfactory, tactile and gustatory senses of residents and bring them moments of inner peace in a busy urban area.
Inspiration
The project extracts horizontal lines, curved corners and Art Deco elements from local classic buildings such as Wukang Mansion. Chamfered corner is applied to the details of tower buildings, podiums, corridors, door heads and enclosure walls. In addition, curved glass and exquisite lines are combined on the facades to embody the subtle fusion of classic style and modern form.
Image Credits
Shanghai Huazhe Bund Real Estate CO.,Ltd
Project Overview
The Bund Garden has been a Silver winner in the Construction and Real Estate Projects Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Greentown China Holdings Limited was recognized with the coveted Silver A' Design Award in 2023, a testament to excellence of their work The Bund Garden.
Greentown China Holdings Limited Press Releases
We provide a series of press releases on Greentown China Holdings Limited that journalists and press members can freely incorporate into their narratives. Journalists can access 2 press releases immediately, ready for your use.
The Bund: A Modern Interpretation of Art Deco Style in Shanghai
Greentown China Holdings Limited Unveils The Bund, a Garden Inspired by Art Deco Elements
Greentown China Holdings Limited Newsroom
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