Garden
The Bund

Garden for Shanghai Huazhe Bund Real Estate CO.,Ltd

Based on the local cultural background, the Art Deco style immensely popular in the city's golden age is innovatively incorporated into the project in various aspects including architecture, interior, craftsmanship, design languages and materials application, thus creating a modern yet classical image. Designers arranged the buildings' orientation and layout in a way to embrace the view of the scenic river. Furthermore, designers organized residential buildings and inner gardens in a staggered manner, with the purpose of allowing dwellers to enjoy strolling in the continuous gardens.

Greentown China Holdings Limited 2023 Agency Silver Press Kit № 147291

Download Press Kit № 147291

Download Press Kit № 147291 Garden for Shanghai Huazhe Bund Real Estate CO.,Ltd by Greentown China Holdings Limited to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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The Bund by Greentown China Holdings Limited
The Bund by Greentown China Holdings Limited

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Garden by Greentown China Holdings Limited
Garden by Greentown China Holdings Limited

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Greentown China Holdings Limited The Bund
Greentown China Holdings Limited The Bund

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. For photo credit information, refer to the Image Credits Section.

Greentown China Holdings Limited Garden
Greentown China Holdings Limited Garden

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Details on photo contributions are located in the Image Credits Section.

Shanghai Huazhe Bund Real Estate CO  LtdBrand Logo
Shanghai Huazhe Bund Real Estate CO LtdBrand Logo

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Photo credits are listed in the Image Credits Section.

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The Bund Garden Press Releases

Our The Bund press releases are ready in languages: English, for your convenience.


Press Kit
The Bund Garden Media Articles

Access our collection of The Bund articles, ready for use and offered in languages: Hindi, Arabic (Standard), Italian, Dutch, Indonesian, English, Spanish, German, French, Portuguese, Turkish, Korean, Japanese, Russian and Chinese (Mandarin).


Unique Properties

The design of details responds to the local cultural context. For example, some parts of the existing buildings on the site, such as special lintels and brick walls, are integrated with morden materials, to build a garden of memories.

Tags

Golden age, Art Deco style, Retro chamfered corner, The Bund Garden, Humanistic care, Use of old materials

Production Technology

The facade design refers to the three-section composition of classical Chinese architecture, and highlights horizontal lines. The logic of lines, extracted from classical column forms and based on precise mathematics, is applied to the architectural design of the project. The form of facades is controlled through the skirtings. The proportions of the facades are controlled through modulus and grids. A unified design language is applied for structures.

Design Challenge

Double-curved-surface small skirtings are adopted for the facades. The design team refined the details, and carried out several rounds of sample making by the use of stones, UHPC and aluminum profiles, to decided on the most appropriate material and achieve optimized effects for facades. The landscape design is also innovated by applying modern materials and classical Chinese aesthetics and composition, to add more charm. The varied material textures highlight the rich experience of future life.

Project Duration

Project Duration: 2019 - 2025 Location: Shanghai, China

Operation Flow

Designers took into account the association between the new residential buildings and the cultural context of the old neighborhood where it sits. The master planning of the project shows full respect for the surrounding environment. Buildings are arranged in a relatively scattered way, so as to generate a sense of openness along the street and weaken the oppressive feeling brought by the high-rise apartments with high density.

Research

Considering the humanistic care in the context of the post-pandemic era, the design team set a garden that provides a healing power through the five senses. The colors and aromas of specially selected plants, fruits growing in a shared farming field, and the chirping birds and insects will activate the visual, auditory, olfactory, tactile and gustatory senses of residents and bring them moments of inner peace in a busy urban area.

Inspiration

The project extracts horizontal lines, curved corners and Art Deco elements from local classic buildings such as Wukang Mansion. Chamfered corner is applied to the details of tower buildings, podiums, corridors, door heads and enclosure walls. In addition, curved glass and exquisite lines are combined on the facades to embody the subtle fusion of classic style and modern form.

Image Credits

Shanghai Huazhe Bund Real Estate CO.,Ltd

Project Overview

The Bund Garden has been a Silver winner in the Construction and Real Estate Projects Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

 Award Logo
Silver Recognition

Greentown China Holdings Limited was recognized with the coveted Silver A' Design Award in 2023, a testament to excellence of their work The Bund Garden.

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Greentown China Holdings Limited Press Releases

We provide a series of press releases on Greentown China Holdings Limited that journalists and press members can freely incorporate into their narratives. Immediate access is granted to 2 press releases for all journalists.


The Bund: A Modern Interpretation of Art Deco Style in Shanghai

Greentown China Holdings Limited Unveils The Bund, a Garden Inspired by Art Deco Elements


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