Sales Center for China Resources Land Co.Ltd
The design aims to create an immersive environment, intending to infuse a garden-like charm into the modern sales office.Rather than transplanting and replicating traditional garden elements like curved bridges and pavilions,Water From Design shape the indoor volumes to evoke a similar ambiance. The core of this design lies in providing flexibility for user interactions even within a fixed and static architectural structure. Multiple pathways allow people to appreciate and explore the space from different positions and heights, adding to the joy of experiencing the garden ambiance repeatedly.
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Press releases for Park Lane Complex are now accessible in these languages: English.
We provide articles ready for publication on Park Lane Complex, offered in several languages: Hindi, English, Spanish, French, Italian, German, Chinese (Mandarin), Dutch, Portuguese, Indonesian, Arabic (Standard), Japanese, Turkish, Russian and Korean.
This large-scale project strategically positioned near a subway exit and central park aims to meet future commercial needs while blending into the urban landscape. Ground-level floors are indented to create pedestrian space, while indoor volumes are stacked flexibly. Departing from linear pathways, the design emphasizes experiential flow over efficiency.
sales center, large-scale development, garden, indoor architecture, marble
In terms of materials, the texture of the stone symbolizes rugged mountains, emitting shades of green, teal, and blue in an orderly yet casual arrangement. The complementary hues of gray, white, and various greens echo the overall tones of outdoor greenery winding through the architectural gaps. In detailing, stone joints are carefully treated, with facades blending concave and convex techniques at corners to embed custom wall lights, all reflecting a restrained elegance down to the last detail.
Before catering to the demands of luxurious living at the top, we believe that in contemporary values, "balance" holds more significance than "luxury". Rather than superficially adorned symbolism, we should delve into the underlying taste of "luxury", nurturing cultural mechanisms from the past to enrich modern spaces through design.
Located in Dongguan, China, this project is started in January 2022 and completed in May 2023.
Even stationary architecture can accommodate user behavior flexibly. Paths are not limited to one; the same space can be appreciated from various positions and heights, offering the joy of exploration and discovery, akin to the pleasures found in gardens.
The project is intended to operate for a decade and then be handed over for sustainable community use. The developer also plans to incorporate green belts to connect the streets, balancing the ratio of nature to civilization. Rather than focusing solely on contemporary aesthetic symbolism, we believe in delving into the underlying taste of "luxury" and exploring the mechanisms of preserving and enriching culture from the past, integrating them into modern spaces through design.
Taking cues from 11th-century Chinese gardens, where spatial essence represented wealth's depth, our design recreates their meandering visual atmosphere. Space is divided into multiple volumes, overlapped and stacked to create a sense of progression. Even void areas showcasing scale are angled to avoid complete vertical penetration. This approach establishes a refined cultural hub, blending tradition with contemporary adaptability.
Photographer Vincent Wu
Park Lane Complex Sales Center has been a Bronze winner in the Interior Space and Exhibition Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Nic Lee was recognized with the coveted Bronze A' Design Award in 2024, a testament to excellence of their work Park Lane Complex Sales Center.
Journalists and media members can enrich their content with our press releases on Nic Lee, available for free use. Available now: 4 press releases ready for immediate access by journalists.
Waterfrom Design's Nic Lee Unveils Innovative Sales Center Inspired by 11th-Century Chinese Gardens
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