Sales Center
Park Lane Complex

Sales Center for China Resources Land Co.Ltd

The design aims to create an immersive environment, intending to infuse a garden-like charm into the modern sales office.Rather than transplanting and replicating traditional garden elements like curved bridges and pavilions,Water From Design shape the indoor volumes to evoke a similar ambiance. The core of this design lies in providing flexibility for user interactions even within a fixed and static architectural structure. Multiple pathways allow people to appreciate and explore the space from different positions and heights, adding to the joy of experiencing the garden ambiance repeatedly.

Nic Lee 2024 Professional Bronze Press Kit № 158576

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Park Lane Complex by Nic Lee
Park Lane Complex by Nic Lee

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For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Please check the Image Credits Section for photo acknowledgements.

Sales Center by Nic Lee
Sales Center by Nic Lee

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Details on photo contributions are located in the Image Credits Section.

Nic Lee Park Lane Complex
Nic Lee Park Lane Complex

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. For attribution details, see the Image Credits Section.

Nic Lee Sales Center
Nic Lee Sales Center

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Image Credits Section holds all necessary photo accreditation details.

China Resources Land Co LtdBrand Logo
China Resources Land Co LtdBrand Logo

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Details on photo contributions are located in the Image Credits Section.

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Park Lane Complex Sales Center Press Releases

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Unique Properties

This large-scale project strategically positioned near a subway exit and central park aims to meet future commercial needs while blending into the urban landscape. Ground-level floors are indented to create pedestrian space, while indoor volumes are stacked flexibly. Departing from linear pathways, the design emphasizes experiential flow over efficiency.

Tags

sales center, large-scale development, garden, indoor architecture, marble

Production Technology

In terms of materials, the texture of the stone symbolizes rugged mountains, emitting shades of green, teal, and blue in an orderly yet casual arrangement. The complementary hues of gray, white, and various greens echo the overall tones of outdoor greenery winding through the architectural gaps. In detailing, stone joints are carefully treated, with facades blending concave and convex techniques at corners to embed custom wall lights, all reflecting a restrained elegance down to the last detail.

Design Challenge

Before catering to the demands of luxurious living at the top, we believe that in contemporary values, "balance" holds more significance than "luxury". Rather than superficially adorned symbolism, we should delve into the underlying taste of "luxury", nurturing cultural mechanisms from the past to enrich modern spaces through design.

Project Duration

Located in Dongguan, China, this project is started in January 2022 and completed in May 2023.

Operation Flow

Even stationary architecture can accommodate user behavior flexibly. Paths are not limited to one; the same space can be appreciated from various positions and heights, offering the joy of exploration and discovery, akin to the pleasures found in gardens.

Research

The project is intended to operate for a decade and then be handed over for sustainable community use. The developer also plans to incorporate green belts to connect the streets, balancing the ratio of nature to civilization. Rather than focusing solely on contemporary aesthetic symbolism, we believe in delving into the underlying taste of "luxury" and exploring the mechanisms of preserving and enriching culture from the past, integrating them into modern spaces through design.

Inspiration

Taking cues from 11th-century Chinese gardens, where spatial essence represented wealth's depth, our design recreates their meandering visual atmosphere. Space is divided into multiple volumes, overlapped and stacked to create a sense of progression. Even void areas showcasing scale are angled to avoid complete vertical penetration. This approach establishes a refined cultural hub, blending tradition with contemporary adaptability.

Image Credits

Photographer Vincent Wu

Project Overview

Park Lane Complex Sales Center has been a Bronze winner in the Interior Space and Exhibition Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

 Award Logo
Bronze Recognition

Nic Lee was recognized with the coveted Bronze A' Design Award in 2024, a testament to excellence of their work Park Lane Complex Sales Center.

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Park Lane Complex: Blending Tradition with Contemporary Adaptability in Dongguan, China

Waterfrom Design's Nic Lee Unveils Innovative Sales Center Inspired by 11th-Century Chinese Gardens


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