Skyline Stories
Modern Stand for Smart Design Expo
The exhibition stand design integrates vertical architecture with multimedia technology to redefine trade fair presentation. The two-level spatial composition features a mezzanine structure and interactive display towers, creating an urban skyline aesthetic. A cantilevered garden element introduces biophilic design while the material palette combines stone and wood textures with metallic accents. The multilevel circulation enables varied viewing perspectives, transforming the traditional exhibition experience.
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Skyline Stories by Smart Design Expo Marzena Michalska
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Modern Stand by Smart Design Expo Marzena Michalska
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Smart Design Expo Marzena Michalska Skyline Stories
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Smart Design Expo Marzena Michalska Modern Stand
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Unique Properties
This exhibition stand redefines traditional fair space through its exceptional vertical design and open architecture. The key feature is an elevated upper level creating double-height spaces that showcase products in their true architectural scale. The design integrates multimedia towers reaching 6.5m, creating an urban skyline effect while serving as dynamic content displays. A distinctive cantilevered balcony introduces suspended gardens, adding natural elements above visitors' heads.
Tags
booth, modern trade show booths, trade show booth design, creative trade show booths, custom trade show booths, Smart Design Expo stand, Smart Design Expo booth
Production Technology
The stand integrates advanced engineering solutions with custom steel columns supporting a 4.2m elevated floor. A specialized 10.5m beam enables open-span display, while 6.5m LED towers are stabilized through concealed floor bases. The 2.5m x 5m cantilevered balcony supports vertical gardens. Construction integrates seamlessly with multimedia elements within the architectural framework.
Design Challenge
The project faced significant engineering hurdles including a non-standard floor height of 4.2m (versus typical 3m) to accommodate tall product displays. The key challenge was maximizing limited space while maintaining stand openness. This was achieved through innovative structural solutions and the integration of a large cantilevered balcony (2.5m x 5m) for vertical gardens. Each challenge required balancing architectural vision with exhibition safety regulations and space constraints.
Project Duration
The project was created in the first half of October 2024 in Poznan. Construction was completed between December 2024 and January 2025 in Munich. The project was exhibited at BAU Munich in 2025.
Operation Flow
The space creates a natural visitor journey across multiple levels. Ground floor showcases large-scale products at true height, while multimedia towers display dynamic content. An elevated walkway offers new perspectives of exhibits below, and a cantilevered garden balcony provides an unexpected vertical element. This multi-level flow enables visitors to experience products from different angles, revealing new aspects at every turn.
Research
Research focused on merging exhibition design with urban architectural storytelling. Through analysis of vertical space utilization and visitor flow patterns at trade fairs, we developed a multi-level design concept inspired by Manhattan's skyline. The study of multimedia integration in architectural spaces led to innovative solutions for product presentation. The resulting design transformed technical displays into an urban narrative, maximizing vertical space while maintaining accessibility.
Inspiration
The design draws inspiration from Manhattan's iconic architecture, particularly its distinctive skyline and the historic Flatiron Building, where Aluprof contributed to its renovation. The concept reimagines urban verticality through a series of LED-covered towers that mirror contemporary skyscrapers. The integration of multimedia elements and elevated gardens reflects modern urban development's balance between technology and nature, while demonstrating architectural capabilities at true scale. We drew inspiration from cascading architecture, creating a flowing, multi-level design.
Image Credits
Image #1: (Photographer) Patryk Lewinski, 2025 Optional Image #1: (Photographer) Patryk Lewinski, 2025 Optional Image #2: (Photographer) Patryk Lewinski, 2025 Optional Image #3: (Photographer) Patryk Lewinski, 2025 Optional Image: #4: (Photographer) Patryk Lewinski, 2025
Project Overview
Skyline Stories Modern Stand has been a Golden winner in the Trade Show Architecture, Interiors, and Exhibit Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Golden Recognition
Smart Design Expo - Marzena Michalska was recognized with the coveted Golden A' Design Award in 2025, a testament to excellence of their work Skyline Stories Modern Stand.
Smart Design Expo - Marzena Michalska Press Releases
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