Ghaffari
Exhibition Booth for Ghaffari Chemical Industries Corp.
The core idea of the project was to place a large TV wall along the primary axis of the site. This screen serves as a dynamic visual element for presenting the brand’s diverse content. On its 60th anniversary, Ghafari Chemical Industries underwent a significant transformation, including a rebranding process, a revamp of its visual identity and packaging, and the launch of new products, all of which needed to be highlighted at the exhibition.
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Download Press Kit № 171011 Exhibition Booth for Ghaffari Chemical Industries Corp. by Mohammad Hakiminia to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Ghaffari by Mohammad Hakiminia
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Exhibition Booth by Mohammad Hakiminia
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Mohammad Hakiminia Ghaffari
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Mohammad Hakiminia Exhibition Booth
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Ghaffari Chemical Industries Corp Brand Logo
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Unique Properties
By recessing the TV wall, the boundary between the booth and the public corridor was redefined, creating a stage-like area that acted as a transitional space. This strategic move also ensured that the remaining portion of the primary axis functioned as the primary entrance to the booth.
Tags
Ghaffari, Exhibition, Design, Architecture
Production Technology
The core idea of the project was to place a large TV wall along the primary axis of the site. This screen serves as a dynamic visual element for presenting the brand’s diverse content.
Design Challenge
The main design challenge is how to create a space that not only meets the functional requirements of an exhibition booth but also incorporates the spatial qualities of an inviting environment for two distinct audience groups—sometimes with conflicting needs—within a unified and cohesive design
Project Duration
The project started in January 2025 in Tehran and finished in January 2025 in Tehran, and was exhibited in Tehran International Exhibition in January 2025.
Operation Flow
On its sixtieth anniversary, Ghafari chemical industries underwent a significant transformation, including rebranding, revamping its visual identity and packaging, and launching new products, all of which needed to be highlighted at the exhibition.
Research
• A studio-like space for product testing and new product demonstrations • An area for interviews • A designated spot for photo opportunities and brand engagement
Inspiration
The primary design challenge was to create a space that could simultaneously attract general visitors and high-profile clients.
Image Credits
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Project Overview
Ghaffari Exhibition Booth has been a Silver winner in the Trade Show Architecture, Interiors, and Exhibit Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Mohammad Hakiminia was recognized with the coveted Silver A' Design Award in 2025, a testament to excellence of their work Ghaffari Exhibition Booth.
Mohammad Hakiminia Newsroom
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