Illuminated Skyline
Exhibition Booth for GVA Lighting
The illuminated skyline at Lightfair23, designed at the prestigious Javits Center, found its perfect setting in the vibrant heart of New York City, a crossroads of entertainment, lighting, finance, and media. This location provided the ideal backdrop and parallel with NYC for showcasing the synergy of architectural lighting. The project design captured the essence of urban landscapes, illuminating the cityscape with GVA's superior products. Within this concept, buildings were more than mere structures; they came alive, exemplifying the company's dynamic lighting fixtures.
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Illuminated Skyline by Nargiza Usmanova
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Exhibition Booth by Nargiza Usmanova
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Nargiza Usmanova Illuminated Skyline
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Nargiza Usmanova Exhibition Booth
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Nargiza Usmanova Designer Portrait Photo
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GVA LightingBrand Logo
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Unique Properties
The booth design, crafted for GVA Lighting at Lightfair 2023, graced the esteemed halls of the Javits Center in NYC. This project was a homage to the spirit of urban landscapes, casting a radiant glow over the cityscape with GVA's superior lighting solutions. Within this milieu, buildings transcended their mere structural identities to become beacons of life, each standing as a testament to the company's remarkable achievements in tangible, real-world environments.
Tags
Booth design, Lighting booth design, Lighting projects, Architectural lighting, Stand design
Production Technology
Modular exhibition booth: metal trusses, aluminum structures, stretched and printed fabrics, vinyl, MDF, plastic and lighting fixtures.
Design Challenge
The creative concept leverages GVA Lighting's Color-Stream technology, which allows the product to stand out due to its remarkable performance and unmatched flexibility, meeting the inventive demands of lighting designers. To showcase this innovation, a distinctive booth concept was conceived: a skyline representing an abstract city, meticulously constructed with specialized aluminum profiles and tailor-made fabrics, embodying the seamless fusion of form and function.
Project Duration
The project commenced in March 2023 in Toronto and concluded in May 2023 in New York, USA. It was exhibited at Lightfair International in May 2023.
Operation Flow
GVA Lighting stood out among the 300+ exhibitors at the Javits Center during Lightfair 2023. Within this vibrant space, thousands of attendees immersed themselves in innovative tools and solutions for their projects. The booth showcased the award-winning Color-Stream technology, the HL4 Highlighter, and other pioneering products, capturing the essence of urban brilliance. As attendees reveled in the luminous ambiance, GVA Lighting took pride in being a significant contributor to the booth's success.
Research
The research is grounded in a comprehensive analysis of past lighting exhibitions, a diverse range of product types, and the collective experiences of various competitors in the industry. By meticulously examining the successes and challenges encountered by these competitors, the study seeks to extract valuable insights that will guide future strategies and spur innovations in lighting design and technology. This exhaustive approach guarantees a nuanced understanding of the competitive landscape, setting the stage for astute decision-making and pioneering advancements.
Inspiration
The primary inspiration was the urbanistic charm of New York City. The creative journey commenced with hand-drawn sketches, laying the groundwork for the vision of the GVA Lighting booth at Lightfair 2023. One could imagine a cityscape materializing within the booth, animated by tall white panels ready to be illuminated by GVA's leading lighting products. The evolution from sketches to 3D modelling refined the concept into a captivating experience that captured the essence of urban illumination.
Image Credits
3D Renders: Nargiza Usmanova Photos: GVA Lighting
Project Overview
Illuminated Skyline Exhibition Booth has been a Iron winner in the Trade Show Architecture, Interiors, and Exhibit Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
Nargiza Usmanova was recognized with the coveted Iron A' Design Award in 2024, a testament to excellence of their work Illuminated Skyline Exhibition Booth.
Nargiza Usmanova Press Releases
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Nargiza Usmanova Newsroom
Visit Nargiza Usmanova Newsroom for an inside look at exceptional design and award-winning projects.
