Exhibition Booth
Morita Wds 2023

Exhibition Booth for HAKUTEN Corporation

Began with a deep understanding of Morita by reading the technical history that describes how the products were made. The exhibition also included a tour of the manufacturing process and interviews about the company's commitment to its products. The exhibition also included a fascinating behind the scenes look at the products, including an introduction to the development story, a transparent and disassembled mechanism display, and an appeal to the design intent by exposing the dimensions.

Shotaro Inahara 2025 Agency Silver Press Kit № 162228

Download Press Kit № 162228

Download Press Kit № 162228 Exhibition Booth for HAKUTEN Corporation by Shotaro Inahara to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Morita WDS 2023 by Shotaro Inahara
Morita WDS 2023 by Shotaro Inahara

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. For photo credit information, refer to the Image Credits Section.

Exhibition Booth by Shotaro Inahara
Exhibition Booth by Shotaro Inahara

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Image attributions can be found in the Image Credits Section.

Shotaro Inahara Morita WDS 2023
Shotaro Inahara Morita WDS 2023

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Photo credits are listed in the Image Credits Section.

Shotaro Inahara Exhibition Booth
Shotaro Inahara Exhibition Booth

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Acknowledgements for photographs are in the Image Credits Section.

Shotaro Inahara Design Team Photo
Shotaro Inahara Design Team Photo

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Image attributions can be found in the Image Credits Section.

HAKUTEN CorporationBrand Logo
HAKUTEN CorporationBrand Logo

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Image attributions can be found in the Image Credits Section.

Unique Properties

Began with a deep understanding of Morita by reading the technical history that describes how the products were made. The exhibition also included a tour of the manufacturing process and interviews about the company's commitment to its products. The exhibition also included a fascinating behind-the-scenes look at the products, including an introduction to the development story, a transparent and disassembled mechanism display, and an appeal to the design intent by exposing the dimensions.

Tags

Exhibition,Booth,Sustainability,Branding,Luminous Signs,Dental,Equipment

Production Technology

The “MORITA MUSEUM” sign. The sign is side-illuminated, and one side is embedded in the wall to suggest that this is a booth that attracts visitors to Morita from a different angle. The base design of the graphics is based on drawings, which gives visitors a sense of the product manufacturing process. The wrighting of the corner signs is not based on product names, but on words that are beneficial to visitors, in order to induce their interest in the contents of the corner.

Design Challenge

Based on the above, the booth will be a “fascinating display of the invisible” by (1) disassembling the product part by part, (2) introducing the development process and its secret story, (3) showing the internal mechanism through a transparent window, and (4) showing the design attention to detail through the dimensions of the product.

Project Duration

The project started in September 29, 2023 and finished in October 1, 2023 in Yokohama.

Operation Flow

On the wall, we used a scrap piece of sheet metal from which parts had been die-cut.The design matched the concept of this exhibition as a material reminiscent of the manufacturing process, and the design also functioned as an eye-catcher, attracting visitors' interest by allowing them to see inside the booth through the hole in the wall. The booth was fixed with screws, without using any adhesives, so that it could be returned to the factory and returned to the normal recycling flow.

Research

We also visited Morita Manufacturing Corporation, where the products are actually manufactured, to observe the manufacturing process and hear about the developer's commitment to the products.

Inspiration

Morita also exhibited at the annual regional dental shows. There, the company exhibits directly related to sales promotion, focusing on products and services, and it was a place to sell products. This year's WDS will focus not only on products, but also on their backgrounds. Who and what kind of thoughts and processes go into the making of a product. The experience was designed as a branding opportunity for people to learn more about Morita and become fans.

Image Credits

Image #No1~5 : Photographer, Akira Arai.

Project Overview

Morita Wds 2023 Exhibition Booth has been a Silver winner in the Trade Show Architecture, Interiors, and Exhibit Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Shotaro Inahara Design Team Photo Award Logo
Silver Recognition

Shotaro Inahara was recognized with the coveted Silver A' Design Award in 2025, a testament to excellence of their work Morita Wds 2023 Exhibition Booth.

Shotaro Inahara Design Team Photo
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You are currently viewing Media Showcase № 162228. Explore Shotaro Inahara's newsroom for a complete collection of their award-winning work, including high-resolution images, interviews, and much more. You are exploring Press Kit / Media Showcase 162228 for Morita Wds 2023. More resources can be found in Newsroom 356324.

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