Sales Center
Zun Fu

Sales Center for Rong Jie Studio

The interior design draws on traditional Chinese spatial culture and poetic symbolism, presenting a contemporary interpretation of ceremonial architecture. Inspired by Luoyang's historical rituals, the space incorporates elements such as stone, bamboo, and peony motifs. A linear path organizes the visitor's journey through zones of arrival, negotiation, and reflection. Sculptural lighting and layered materials create a calm, immersive environment that blends cultural identity with modern aesthetics.

Zhijiang Shan 2025 Professional Silver Press Kit № 172390

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Zun Fu by Zhijiang Shan
Zun Fu by Zhijiang Shan

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Sales Center by Zhijiang Shan
Sales Center by Zhijiang Shan

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Zhijiang Shan Zun Fu
Zhijiang Shan Zun Fu

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Zhijiang Shan Sales Center
Zhijiang Shan Sales Center

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. For photo credit information, refer to the Image Credits Section.

Zhijiang Shan Designer Portrait Photo
Zhijiang Shan Designer Portrait Photo

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Rong Jie StudioBrand Logo
Rong Jie StudioBrand Logo

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Design Interviews
Zhijiang Shan Interview

Press Access: An insightful interview with Zhijiang Shan, estimated at 1613 words, is now available for use in your stories free of charge. Download access provided. Access Zhijiang Shan Interview Now.


Unique Properties

The project features a layered spatial sequence composed of reception, negotiation, and contemplation zones. A central water feature anchors the lobby, while suspended sculptures animate the ceiling. Materials such as stone, bamboo, brushed brass, and dark wood define a rich palette. Lighting transitions guide users through the space, integrating symbolic forms with functional clarity. The result is a culturally rooted yet contemporary commercial environment.

Tags

Chinese interior design, immersive real estate space, spatial culture, ceremonial architecture, stone and wood finishes, Luoyang architecture, modular commercial design

Production Technology

The project applies CNC engraving, modular dry-hang systems, and hybrid material detailing. It features natural stone, brushed metal, rattan, wood veneer, leather, and bamboo, enhanced with concealed LED systems. The approach fuses modern fabrication with traditional textures to produce a polished, expressive space.

Design Challenge

The challenge was how to translate traditional Chinese culture into modern construction and design, aligning with contemporary aesthetics and lifestyles. The 600 sqm site required precise balancing of narrative expression, functional layout, and construction feasibility.

Project Duration

The project is located in Luoyang, China. Design began in January 2018, construction was completed by November 2018, and it officially opened in December 2018 as the main sales and exhibition center for the Zun Fu residential development.

Operation Flow

The space is planned with ritualistic rhythm. Visitors enter via a pine pathway, welcomed by a ceremonial gateway and lighting. The layout transitions through brand storytelling, negotiation, and contract signing areas. Spatial modulation, light orchestration, and sensory transitions reinforce the layered experience.

Research

The project researched cultural symbols, traditional Chinese spatial rhythm, and user behavior in immersive commercial interiors. It involved ceremonial flow studies, user interviews, spatial modeling, and material integration strategies to guide narrative and atmosphere.

Inspiration

The project draws inspiration from traditional Chinese notions of ritual, symbolism, and spatial procession. Referencing Luoyang's historical architecture and poetic traditions, the design reimagines ceremonial experiences through a modern lens. Sculptural lighting, refined materials, and a layered narrative reflect a cultural continuity that balances heritage with contemporary function.

Image Credits

Photographer: Xushan Geng

Project Overview

Zun Fu Sales Center has been a Silver winner in the Interior Space and Exhibition Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Zhijiang Shan Designer Portrait Photo Award Logo
Silver Recognition

Zhijiang Shan was recognized with the coveted Silver A' Design Award in 2025, a testament to excellence of their work Zun Fu Sales Center.

Zhijiang Shan Designer Portrait Photo
Zhijiang Shan Newsroom

Zhijiang Shan Newsroom is your gateway to exploring acclaimed design and award-winning works.

You are currently viewing Media Showcase № 172390. For a full overview of Zhijiang Shan's accomplishments and media resources, Zhijiang Shan's newsroom is the place to be, offering direct access to a range of materials. Welcome to Press Kit / Media Showcase 172390 on Zun Fu. Discover additional content in Newsroom 368171.

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