Zun Fu
Sales Center for Rong Jie Studio
The interior design draws on traditional Chinese spatial culture and poetic symbolism, presenting a contemporary interpretation of ceremonial architecture. Inspired by Luoyang's historical rituals, the space incorporates elements such as stone, bamboo, and peony motifs. A linear path organizes the visitor's journey through zones of arrival, negotiation, and reflection. Sculptural lighting and layered materials create a calm, immersive environment that blends cultural identity with modern aesthetics.
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Zun Fu by Zhijiang Shan
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Sales Center by Zhijiang Shan
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Zhijiang Shan Zun Fu
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Zhijiang Shan Sales Center
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Zhijiang Shan Designer Portrait Photo
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Rong Jie StudioBrand Logo
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Zhijiang Shan Interview
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Unique Properties
The project features a layered spatial sequence composed of reception, negotiation, and contemplation zones. A central water feature anchors the lobby, while suspended sculptures animate the ceiling. Materials such as stone, bamboo, brushed brass, and dark wood define a rich palette. Lighting transitions guide users through the space, integrating symbolic forms with functional clarity. The result is a culturally rooted yet contemporary commercial environment.
Tags
Chinese interior design, immersive real estate space, spatial culture, ceremonial architecture, stone and wood finishes, Luoyang architecture, modular commercial design
Production Technology
The project applies CNC engraving, modular dry-hang systems, and hybrid material detailing. It features natural stone, brushed metal, rattan, wood veneer, leather, and bamboo, enhanced with concealed LED systems. The approach fuses modern fabrication with traditional textures to produce a polished, expressive space.
Design Challenge
The challenge was how to translate traditional Chinese culture into modern construction and design, aligning with contemporary aesthetics and lifestyles. The 600 sqm site required precise balancing of narrative expression, functional layout, and construction feasibility.
Project Duration
The project is located in Luoyang, China. Design began in January 2018, construction was completed by November 2018, and it officially opened in December 2018 as the main sales and exhibition center for the Zun Fu residential development.
Operation Flow
The space is planned with ritualistic rhythm. Visitors enter via a pine pathway, welcomed by a ceremonial gateway and lighting. The layout transitions through brand storytelling, negotiation, and contract signing areas. Spatial modulation, light orchestration, and sensory transitions reinforce the layered experience.
Research
The project researched cultural symbols, traditional Chinese spatial rhythm, and user behavior in immersive commercial interiors. It involved ceremonial flow studies, user interviews, spatial modeling, and material integration strategies to guide narrative and atmosphere.
Inspiration
The project draws inspiration from traditional Chinese notions of ritual, symbolism, and spatial procession. Referencing Luoyang's historical architecture and poetic traditions, the design reimagines ceremonial experiences through a modern lens. Sculptural lighting, refined materials, and a layered narrative reflect a cultural continuity that balances heritage with contemporary function.
Image Credits
Photographer: Xushan Geng
Project Overview
Zun Fu Sales Center has been a Silver winner in the Interior Space and Exhibition Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Zhijiang Shan was recognized with the coveted Silver A' Design Award in 2025, a testament to excellence of their work Zun Fu Sales Center.
Zhijiang Shan Newsroom
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