Parallel Remolding

Sales Center for Fuzhou Above Household Goods Co., Ltd.

This case follows the functional requirements and realizes the intensive and flowing integration layout through the architectural language. The open linkage type zoning greatly stretches the spatial pattern and flows without interfering with each other. In the pursuit of art and practical balance, restore the warmth of life. The designer took the stone and wood from the nature, and integrated them into the metal. Under the leading atmosphere of neoclassicism, he sought more modern feelings, and replaced the complicated carved ornaments with simplified lines.

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Parallel Remolding by Wei Gao

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Sales Center by Wei Gao

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Wei Gao Parallel Remolding

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Wei Gao Sales Center

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Fuzhou Above Household Goods Co Ltd Brand Logo

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Parallel Remolding Sales Center Press Releases

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Parallel Remolding Sales Center Media Articles

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Unique Properties

The design of this case follows the functional requirements, realizes the intensive and flowing integration layout. The open linkage type zoning greatly stretches the spatial pattern, and they talk to each other without interfering with each other, pursues the balance between art and practice, and restores the warmth of life. The abundant line rhythm eliminates the complicated and redundant programs, and highlights the quality with an open pattern, and depict a high-level space atmosphere.

Tags

Interior, Commercial, Sales Center, Oriental elements, Natural, Elegant, Cultural

Production Technology

The front desk uses a large area of blank, and embellishes the lines of metal texture, without a garnish but left infinite reverie. On lamps and lanterns, the designer expands the understanding of modelling and space, and endow the space with unique rhythm aesthetic feeling through restacking, arranging and combining.

Design Challenge

The sand table area integrates the traditional and modern, elegant and simple aesthetic taste into one. The book bar simplifies the complicated furniture design again, and has three-dimensional aesthetics in the overall line design. The vertical and horizontal are full of order and detail features, showing the personalized aesthetic point of view and cultural taste in the post industrial era, so that people enjoy the material civilization and get spiritual comfort at the same time.

Project Duration

The project started in November 2017 in Jinan and finished in March 2018 in Jinan.

Operation Flow

The negotiation area continues the spiritual core and diversity of neoclassical style, emphasizes the dual combination of traditional aesthetics and modern aesthetics, and realizes the expression of rationality and sensibility. At the same time, the designer creates a new understanding with the consideration of humanity and nature.

Research

Jinan has the reputation of "surrounded by lotus flowers, there are willows on three sides, half of the city's mountains are reflected in the lake". The designer Wei Gao combines the romantic feelings of nostalgia with the needs of modern people for life, and is compatible with luxury, elegance, fashion and modernity, so that the space is not limited at all.

Inspiration

Jinan is known as the "Spring City" because of its numerous springs and 72 famous springs in the territory. The project of Zhongyin Royal Garden Sales Center is located here. The designer has picked up the stone and wood in the nature and integrated them into the metal. Under the leading atmosphere of neoclassicism, he seeks for more modern sentiment, replacing the complicated carving with rich simplified lines, making the space thick and not complicated.

Image Credits

Image #1: Photographer Peng Yan, Reception Hall, 2018. Image #2: Photographer Peng Yan, Reception Desk, 2018. Image #3: Photographer Peng Yan, Negotiation Area, 2018. Image #4: Photographer Peng Yan, Negotiation Area 2, 2018. Image #5: Photographer Peng Yan, Book Bar, 2018.

Project Overview

Parallel Remolding Sales Center has been a Bronze winner in the Interior Space and Exhibition Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Wei Gao was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work Parallel Remolding Sales Center.

Wei Gao Press Releases

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Introducing Parallel Remolding: A Modern Sales Center Design by Wei Gao

Wei Gao's Zhongyin Royal Garden Sales Center in Jinan, China, is a modern masterpiece inspired by the city's natural beauty and cultural heritage.

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