From East
Show Window for Uplan Design
In this case, different design ideas are adopted for windows in different positions. They not only have a logical relationship based on customers' moving lines, but also fully express the important theme of Chinese culture. In terms of the specific image, the designers choose the ancient animals or auspicious symbols, such as dragon, Phoenix, koi, crane. Through the creation techniques, they refine the subtlety of these cultures again, and graft with the window design and fashion trend once again.
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From East Show Window Press Releases
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From East Show Window Media Articles
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Unique Properties
The whole project is respectively placed in the main display surface and side display surface of the passageway, commercial building. Therefore, the different position of the window design, the designers give different ideas. "Inclusiveness", "origin", "promotion" and "collection", these themes not only have a logical relationship based on customers' moving lines, but also fully express the important theme of Chinese culture.
Tags
Window Design, Commercial, Flagship Store, Exhibition, Chinese Style, National Tide
Production Technology
In order to more fully present the advantages of these images, EVA materials is used as the main material in the creation process. No matter in the plasticity, filling and coloring of the shape, it is one of the best choices for the design of modern window design. Uplan Design also specially invite partners to improve the material technology.
Design Challenge
The complexity of the work lies in the complexity of the details. Dragon scales, Phoenix wings, crane feathers, almost every shape, has countless details. Each scale is almost different. Their size, bending angle and radian, positions and distances between them, and the logic of overlapping all need to be completed step by step according to the details.
Project Duration
The project started in June 2019 in Shanghai and finished in July 2019 in Shanghai.
Operation Flow
The designer is required to first refine the drawings of the graphic design, refine the process, decompose the research composition and the split structure, and even carefully detail the angle of each feather before starting to implement grouping, collage, coloring and many more.
Research
The East is an ancient civilization that has gathered for thousands of years. The mythological fables, classics of ancient books, inventions and creations, as well as technological innovations from time to time, all present the influence of this land on the world. Nowadays, more and more young people are beginning to be keen on the national tide. This is not only a breakthrough in the field of fashion innovation, but also a sense of pride and belonging in the return of culture.
Inspiration
In the image of concrete performance, designers have chosen the unique characteristics of Chinese culture, and are the most easily noticed dragons, phoenixes, cymbals, cranes. They are all ancient gods or auspicious symbol, and designers refine the exquisiteness of these cultures through creative methods, and make a perfect graft with the window design and fashion culture.
Image Credits
Image #1: Photographer Tian Ye and Mr. Ainiu, From East, 2019. Image #2: Photographer Tian Ye and Mr. Ainiu, From East, 2019. Image #3: Photographer Tian Ye and Mr. Ainiu, From East, 2019. Image #4: Photographer Tian Ye and Mr. Ainiu, From East, 2019. Image #5: Photographer Tian Ye and Mr. Ainiu, From East, 2019.
Project Overview
From East Show Window has been a Golden winner in the Interior Space and Exhibition Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Golden Recognition
Uplan Design was recognized with the coveted Golden A' Design Award in 2020, a testament to excellence of their work From East Show Window.
Uplan Design Press Releases
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Uplan Design Unveils "From East" Window Design Showcasing Chinese Culture
Uplan Design's latest project, "From East," is a stunning window design that captures the essence of Chinese culture, featuring traditional symbols and auspicious motifs. The project, covering 40 square meters, was completed in Shanghai from June to July 2019, and has been recognized with the prestigious Golden A' Design Award in 2020.
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