Be Fly Utopia
Sales Center for LONGER DESIGN
Be Fly Utopia is a sales center located in Chongqing, China, covering 225 square meters. The design combines a coffee shop, a library and a life experience hall within one interior. The first floor holds the coffee area, with 300 by 1200 millimeter gray floor tiles and a counter finished in neutral gray bricks. The staircase, bookcase and bar use light wood tones. A tall bookcase rises beside the stairs to the second floor. The ceiling of the negotiation area follows the original sloped roof and uses two folding plates. The intent is a warm and natural space for the future community.
Download Press Kit № 99007
Download Press Kit № 99007 Sales Center for LONGER DESIGN by Longer Design to access high-res images, essential texts, translations, and exclusive interviews—all in one.
Available Now for Your Next Story
At architecture|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.
Please Note:
- Credit the work's creator and/or photographer.
- Mention architecture|newsroom as your source.
- Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.
Let’s Collaborate: Your stories matter. architecture|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.
Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.
Be Fly Utopia by Longer Design
Download 1800 Pixels JPEG Image.
Sales Center by Longer Design
Download 1800 Pixels JPEG Image.
Longer Design Be Fly Utopia
Download 1800 Pixels JPEG Image.
Longer Design Sales Center
Download 1800 Pixels JPEG Image.
LONGER DESIGNBrand Logo
Download 1800 Pixels JPEG Image.
Be Fly Utopia Sales Center Press Releases
Access press releases crafted for Be Fly Utopia in these languages: English.
Be Fly Utopia Sales Center Translations
Our Be Fly Utopia translations are now available in a wide range of languages: Sales Center Interior EN, सेल्स सेंटर इंटीरियर HI, বিক্রয় কেন্দ্রের অভ্যন্তরীণ নকশা BN, Интерьер центра продаж RU, سیلز سینٹر کا داخلی ڈیزائن UR, Interior Pusat Penjualan ID, Innenraum eines Verkaufszentrums DE, Satış Merkezi İç Mekânı TR, 售楼中心室内设计 ZH, Interior de centro de ventas ES, التصميم الداخلي لمركز البيع AR, Intérieur d'un espace de vente FR, Interior de Centro de Vendas PT, 販売センターのインテリア JA, 판매 센터 인테리어 KO, Interni di un centro vendite IT, Interiør for salgssenter NO, Myyntikeskuksen sisustus FI, Satuw merkeziniň içki dizaýny TK, Interior de Centru de Vânzări RO, Imbere y'Ikigo cy'Ubucuruzi RW, Cikin Gida na Cibiyar Tallace-tallace HA, Ynterieur fan in Ferkeapsintrum FY, Ime Ụlọ Ebe Ahịa Ire Ere IG, Satış Mərkəzi İnteryeri AZ, Mukati meSales Center SN, ناوەوەی ناوەندی فرۆشتن KU, Pārdošanas centra interjers LV, Nội thất Trung tâm Bán hàng VI, עיצוב פנים למרכז מכירות HE, Interiér prodejního centra CS, Te Rohe o Roto o te Pokapū Hoko MI, Interieur van verkoopcentrum NL, Mambo ya Ndani ya Kituo cha Mauzo SW, Müügikeskuse interjöör ET, Ентериер на продажен центар MK, Internu di u Centru di Vendita CO, Ingaphakathi leZiko lokuThengisa XH, Ingaphakathi Lesikhungo Sokuthengisa ZU, बिक्री केन्द्र इन्टेरियर NE, సేల్స్ సెంటర్ ఇంటీరియర్ TE, Savdo markazi interyeri UZ, Interior ng Sales Center TL, सेल्स सेंटर इंटीरियर MR, Enteryè Sant Vant HT, Interiér predajného centra SK, ਸੇਲਜ਼ ਸੈਂਟਰ ਇੰਟੀਰੀਅਰ PA, ཚོང་འགྲེམས་ལྟེ་གནས་ཀྱི་ནང་བཟོ། BO, Interior Puseur Penjualan SU, Interior sa Sales Center CEB, Enterijer prodajnog centra BS, Інтер'єр центру продажів UK, Notranjost prodajnega centra SL, Taobh a-staigh Ionad Reic GD, سېتىش مەركىزى ئىچكى بېزەلمىسى UG, Tu Mewn Canolfan Werthu CY, ພາຍໃນສູນຂາຍ LO, Interior de Centro de Vendas GL, Gudaha Xarunta Iibka SO, સેલ્સ સેન્ટર ઇન્ટિરિયર GU, 銷售中心室內設計 ZY, Verkoopsentrum-interieur AF, د پلور مرکز داخلي ډیزاین PS, Salgscenter Interiør DA, გაყიდვების ცენტრის ინტერიერი KA, Ñemuha Renda Ryepy GN, אינעווייניקסטער דיזיין פון א פארקויף צענטער YI, Wnętrze Centrum Sprzedaży PL, Interior Pusat Penjualan JV, Taobh Istigh d'Ionad Díolacháin GA, விற்பனை மைய உட்புற வடிவமைப்பு TA, Kahare ea Setsi sa Thekiso ST, Interijer prodajnog centra HR, ಮಾರಾಟ ಕೇಂದ್ರದ ಒಳಾಂಗಣ ವಿನ್ಯಾಸ KN, ବିକ୍ରୟ କେନ୍ଦ୍ର ଅନ୍ତଃସଜ୍ଜା OR, Интериор на търговски център за продажби BG, Інтэр'ер цэнтра продажаў BE, বিক্ৰী কেন্দ্ৰৰ অন্তৰ্ভাগৰ সজ্জা AS, Intern taċ-Ċentru tal-Bejgħ MT, ውሽጣዊ ዲዛይን ማእከል መሸጣ TI, การออกแบบภายในศูนย์ขายโครงการ TH, Rantina Wasi Ukhu Allichay QU, Enterijer prodajnog centra SR, Innanhússhönnun sölumiðstöðvar IS, Сату үзәге интерьеры TT, Értékesítési Központ Belsőépítészete HU, سيلز سينٽر جو اندروني ڊيزائن SD, Дохилии маркази фурӯш TG, Hiasan Dalaman Pusat Jualan MS, സെയിൽസ് സെന്റർ ഇന്റീരിയർ ML, Totonu o le Nofoaga Faʻatau Oloa SM, Interiör för försäljningscenter SV, Verkafszenter Interieur LB, Interiør for salgssenter NB, Interior Centri Venditionis LA, Atitany Ivotoeram-pivarotana MG, Chav Muag Tsev Sab Hauv HMN, Interier i Qendrës së Shitjeve SQ, Εσωτερικός Χώρος Κέντρου Πωλήσεων EL, Борлуулалтын төвийн интерьер MN, Pardavimų centro interjeras LT, Interior de Centre de Vendas OC, Сатуу борборунун интерьери KY, Salmenta Zentroaren Barrualdea EU, Վաճառքի կենտրոնի ինտերիեր HY, විකුණුම් මධ්යස්ථාන අභ්යන්තරය SI, Ka Lumi Kūʻai Kikowaena HAW, विक्रयकेन्द्रस्य आन्तरिकसज्जा SA, Interior de Centre de Vendes CA, အရောင်းစင်တာ အတွင်းပိုင်းဒီဇိုင်း MY, دکوراسیون داخلی مرکز فروش FA, Interno de Venda Centro EO, የሽያጭ ማዕከል የውስጥ ዲዛይን AM, Сату орталығының интерьері KK, Mkati mwa Malo Ogulitsira NY, ការរចនាផ្ទៃខាងក្នុងមជ្ឈមណ្ឌលលក់ KM, Inú Ilé Ibùdó Títà YO, for global reach.
Be Fly Utopia Sales Center Media Articles
Ready for your features: articles on Be Fly Utopia in various languages, including English, Japanese, Russian, Italian, Indonesian, Dutch, Chinese (Mandarin), Korean, Spanish, Hindi, German, French, Portuguese, Turkish and Arabic (Standard).
Unique Properties
The designer abandons the design concept of focusing on marketing and decoration in the traditional sales office, and integrates the concepts of coffee shop, library and life experience hall into the design, aiming to create a warm life experience center for the community, so that people can feel the humanistic care of the design team and the construction unit in the early stage of the house purchase, and also let everyone here can see the true life of the community in the future status.
Tags
Interior, Sales Office, Modern, Simple, Natural, Industrial Style, Be Fly Utopia
Production Technology
The first floor mainly carries the functions of the coffee shop, which is relatively fashionable in material selection. The ground adopts 300 times 1200 gray tiles, which are randomly patterned on the surface, deliberately giving the impression of years of polishing. The counter top uses the bread bricks popular in recent years, and neutral gray tone is selected. The staircase, bookcase and bar use the log color to render the whole space fresh and natural.
Design Challenge
During the construction of the project, due to the conflict between the fire sprinkler on the second floor and the top modeling, the designer had to change the top processing method and redesign the modeling. Based on the advantages of the slope roof of the original structure, the folding board model, which was originally distributed evenly, is simplified into two large folding boards, and on the large side, the board is used for staggered splicing to increase the decoration details.
Project Duration
The project started in October 2018 in Chongqing and finished in March 2019 in Chongqing.
Operation Flow
In order to strive for greater use space for the second floor, the floor opening size is controlled to be very small, and the stairs are just enough for people. In terms of space division, the dynamic and static areas are well divided.
Research
Since the beginning of the project, designers have been exploring how to position this living experience pavilion and what it should bear to create a diversified living space for the future community. Next they consider this space should have what kind of temperament to conform to the life experience, through constant scrutiny, designers use the natural color and white collocation to render for people, with diversified function models for them.
Inspiration
It is not only a good business environment, but also a complete industrial community center and a spatial ecosystem. The name of this case is "Be Fly Utopia", which is the owner's consideration and initial intention for the whole project. It takes the meaning from "if you are fragrant, the butterfly will come", and conveys the concept of customer-oriented and craftsman spirit.
Image Credits
Image #1: Photographer Min Qian, Negotiation Area, 2019. Image #2: Photographer Min Qian, Negotiation Area, 2019. Image #3: Photographer Min Qian, Bar, 2019. Image #4: Photographer Min Qian, Negotiation Area, 2019. Image #5: Photographer Min Qian, Public Area, 2019.
Project Overview
Be Fly Utopia Sales Center has been a Golden winner in the Interior Space and Exhibition Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Golden Recognition
Longer Design was recognized with the coveted Golden A' Design Award in 2020, a testament to excellence of their work Be Fly Utopia Sales Center.
Longer Design Press Releases
Our press releases on Longer Design and their work are made freely available for press members looking to add depth to their content. Now available: Immediate access to 1 press releases for journalists.
LONGER DESIGN Unveils "Be Fly Utopia" Sales Center in Chongqing
LONGER DESIGN introduces "Be Fly Utopia," a revolutionary sales center in Chongqing, redefining the traditional sales office with a warm and community-centric approach.
Longer Design Newsroom
Unlock a treasure trove of award-winning designs by accessing Longer Design Newsroom.
