Ajax Law

Cinema for Hubei Xiang Sheng & Insun Entertainment Co. Ltd.

“Pixel” is the basic element of images, designer explores relationship of movement and pixel to become the theme of this design. “Pixel” is applied in different areas of the cinema. The box office grand hall houses a tremendous curved envelop formed by over 6000 pieces of stainless steel panels. The feature display wall is decorated with huge amount of square strips protruding from the wall is presenting the glamorous name of cinema. Inside this cinema, everyone would enjoy the great atmosphere of digital world generated by the cohesion of all “Pixel” elements.

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Download Press Kit № 25316 Cinema for Hubei Xiang Sheng & Insun Entertainment Co. Ltd. by Ajax Law to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Wuhan Pixel Box Cinema by Ajax Law

Download 1800 Pixels JPEG Image.

Cinema by Ajax Law

Download 1800 Pixels JPEG Image.

Ajax Law Wuhan Pixel Box Cinema

Download 1800 Pixels JPEG Image.

Ajax Law Cinema

Download 1800 Pixels JPEG Image.

Ajax Law Cinema Press Releases

Access press releases crafted for Ajax Law in these languages: English.

Ajax Law Cinema Translations

Our Ajax Law translations are now available in a wide range of languages: සිනමාව SI, Cine ES, Cinema EN, Кинотеатр RU, Sinema TR, 武漢像素盒電影院 ZY, 武汉像素盒电影院 ZH, Cinema IT, Teater AF, Kinema SQ, ሲኒማ AM, سينما AR, Կինոն HY, Kino AZ, Zinema EU, Кінатэатр BE, সিনেমা BN, Bioskop BS, Кино BG, ရုပ်ရှင်ရုံ MY, Cinema CA, Sinema NY, U Cinema CO, Kino HR, Kino CS, Biograf DA, Bioscoop NL, Kino EO, Kino ET, Elokuva FI, Cinéma FR, Cine GL, კინო KA, Kino DE, Ο Κινηματογράφος EL, સિનેમા GU, Sinema HT, Silima HA, קולנוע HE, सिनेमा HI, Mozi HU, Bioskop ID, Phictiúrlann GA, Sinima IG, Kvikmyndahús IS, 映画 JA, Bioskop JV, ಸಿನೆಮಾ KN, Кинотеатр KK, រោងកុន KM, Sinema RW, Кино KY, 영화 KO, Sînema KU, Cinematographico LA, Kino LB, ໂຮງ ໜັງ LO, Kinas LT, Kino LV, Кино MK, Ny Sinema MG, Pawagam MS, സിനിമ ML, Taċ-Ċinema MT, Cinema MI, सिनेमा MR, Кино Театр MN, सिनेमा NE, Kino NO, ସିନେମା OR, ਸਿਨੇਮਾ PA, سینما FA, Kino PL, سینما PS, Cinema PT, Cinema RO, سينيما SD, Ata Tifaga SM, Биоскоп SR, Taigh-Dhealbh GD, Cinema SN, Kino SK, Kino SL, Shineemo SO, Cinema ST, Bioskop SU, Sinema SW, Bio SV, சினிமா TA, సినిమా TE, Кино TG, โรงภาพยนตร์ TH, Kino TK, Sinehan TL, Кино TT, كىنوخانا UG, Кіно UK, سنیما UR, Kino UZ, Rạp Chiếu Phim VI, Sinema CY, Bioskoop FY, I-Cinema XH, סינעמאַ YI, Sinima YO, Cinema ZU, Sinehan CEB, ʻo Kahi ʻoniʻoni HAW, Xinesmas HMN, for global reach.

Ajax Law Cinema Media Articles

Access our collection of Ajax Law articles, ready for use and offered in languages: English, Japanese, Russian, Turkish, Arabic (Standard), Indonesian, Portuguese, Italian, German, Dutch, Chinese (Mandarin), Hindi, French, Spanish and Korean.

Unique Properties

Films are composing by images that are made up of tiny pixels in a continuous and moving manner. “Pixel” is square in shape, is the basic element of images. The designer of this movie center explores the relationship of movement and pixel to become the theme of this design. Thus, the audience could easily enjoy and immerse into the world of movies complementing the magical elements of pixels. At the entrance, the concession counter and the leisure area are built up by boxes in different heights, serving as cashier counters, food display cabinet, serving counter, seats and tables. While satisfying the functional usage, these boxes like tables have LCD TV underneath the glass top showing trailers to draw people to the world of films and would be perceived as a warm-up of the theater extravaganza. Beyond these two areas, the feature display wall is decorated with tremendous amount of square strips protruding from the wall, presenting the glamorous brand name of the cinema, “PIXEL BOX”. These strips also formed the seating and tables, is another relaxing area for the customers. It suddenly reminds us all the digital elements around our living environment. On the other hand, the bookshop area is another highlight, using the same theme, showing a class of magnificence. Designer cleverly makes use of every surface of the boxes to display books. The box office grand hall houses a tremendous curved envelop formed by over 6000 pieces of stainless steel panels. This curved envelope rooted from an oval shape and built up and transformed into a round top. These thousands pieces of stainless steel panels are all in different shapes and sizes. The whole masterpiece justifies the exquisite quality and artistic reflection produced by the constructor. The reflection of lights enhances the infinite atmosphere and sense of space inside the area. Perhaps people would see the reflection of them in these mirror stainless steel panels and have fun in this world-of-images. In the centre of the hall, marble seats in various length performs not only a resting and waiting area, but also reminds us the memories of playing Tetris, which sounds familiar and interesting. Whenever you see the vivid and playful atmosphere created by those cubes, you would enjoy another perception derived from the Children’s Auditorium with a sense of harmony. “Pixel” is still the axis of the design inside, covered by carpet in square pattern enriched with olive green and grey colors. Chairs are gradually arranged with different levels of green. Thus the whole area is fulfilled with unlimited vitality. The lavatory is simply different from the traditional cubical. Every toilet cubical is deliberately designed with distinctive height, facilitated by the reflective characteristics of mirror, users will immerse into the mysterious maze, attracted by this humorous space. Inside this cinema, everyone would enjoy the great atmosphere of digital world generated by the cohesion of all “Pixel” elements.

Production Technology

Carpet, Frabic, Mirror, Glass, Marble, LED, Corian stone, Vinyl floor, Plaint, Spray Plaint, Stainless Steel, Plastic laminate, Timber

Design Challenge

Using “Pixel”, “Cube”, “Square” as the theme became the trend couples years ago and many people took these as the theme of their projects. Therefore, it was absolutely a challenge to designers to avoid designing a cliché out from these themes. Designers explored new ideas from the theme “Pixel” and developed into several eye-catching designs applied to various areas in this large cinema. This cinema have several zones, designers have to give unique design to each zone in order to give the whole new experience to the audience. The box office grand hall houses a tremendous curved envelop formed by over 6000 pieces of stainless steel panels. This curved envelope rooted from an oval shape and built up and transformed into a round top. As these thousands pieces of stainless steel panels are all in different shapes and sizes, designer has to monitor all the angles and shapes of them carefully, in order to ensure the reflection of lights enhances the infinite atmosphere. Moreover, the feature display wall is decorated with huge amount of square strips protruding from the wall. These strips are different in length and size which affect the stereoscopy of wall and presentation of the brand name, “PIXEL BOX”. There are also similar concerns for the concession counter and leisure area of cinema, as they are built by boxes in different heights, not only satisfied the physical functions, also accuracy of the material building and the harmony of atmosphere and impression.

Project Duration

The project is completed in Nov 2011, and located in Wuhan, China.

Research

There is an enormous curved envelop which is formed by over 6000 pieces of stainless steel panels, located in the box office grand hall. Designer has to consider and be well- planning on the material and structure of the curved envelop, since the stability of ceiling and the whole structure are affected by heft of material. Designer did research and experiments on different materials such as glass, stone, stainless steel, in order to ensure the structure is supported and safe.

Inspiration

The design is inspiraed by the relationship of movement and pixel, a basic element of image.

Project Overview

Ajax Law Cinema has been a Platinum winner in the Interior Space and Exhibition Design award category in the year 2011 organized by the prestigious A' Design Award & Competition. The Platinum A' Design Award is recognized for honoring designs that stand at the forefront of creativity and innovation. It is the highest accolade bestowed by the A' Design Awards, acknowledging works that blend remarkable innovation with impactful societal contributions. These designs not only showcase exceptional artistic and technical proficiency but also highlight their creators' commitment to advancing the boundaries of art, science, design, and technology. Recipients of this award are celebrated for their role in shaping the aesthetics and trends of our time, contributing significantly to the enhancement of quality of life and promoting sustainable development.

Image Credits

For design images and photos please credit Ajax Law.

Platinum Recognition

Ajax Law was recognized with the coveted Platinum A' Design Award in 2012, a testament to excellence of their work Ajax Law Cinema.

Ajax Law Press Releases

Discover Ajax Law's journey through our press releases, available for all press members and journalists to use without restrictions. Press members can now immediately access 2 press releases.

Introducing Wuhan Pixel Box Cinema: A Digital Wonderland Designed by Ajax Law

Ajax Law's Wuhan Pixel Box Cinema Redefines Movie-Going Experience with Pixel-Inspired Design

Ajax Law Newsroom

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