EN Skincare
Salon and Store for ARCHIEE
Designed for new Japanese cosmetics brand En, the store occupies of an 18th-century building in the center of the French capital. The name "En" translates as "beauty" in Japanese, but can also mean "circle" and "connection". These three translations all inspired the design of the store. On the ground floor are two bright minimal spaces, furnished with curving brass partitions and furniture. Meanwhile the basement reveals the building's history, with exposed stone walls and a vaulted ceiling.
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EN Skincare by Yusuke Kinoshita
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Salon and Store by Yusuke Kinoshita
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Yusuke Kinoshita EN Skincare
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Yusuke Kinoshita Salon and Store
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ARCHIEEBrand Logo
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Yusuke Kinoshita Interview
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EN Skincare Salon and Store Press Releases
Press releases for EN Skincare are now accessible in these languages: English.
EN Skincare Salon and Store Media Articles
Utilize our prepared articles to feature EN Skincare, available in the languages: English, Spanish, Indonesian, Dutch, German, Korean, Hindi, Japanese, Russian, Turkish, Arabic (Standard), Chinese (Mandarin), Italian, French and Portuguese.
Unique Properties
Designed for new Japanese cosmetics brand En, the store occupies of an 18th-century building in the centre of the French capital. The name "En" translates as "beauty" in Japanese, but can also mean "circle" and "connection". These three translations all inspired the design of the store. On the ground floor are two bright minimal spaces, furnished with curving brass partitions and furniture. Meanwhile the basement reveals the building's history, with exposed stone walls and a vaulted ceiling.
Tags
Skincare, brass, paris, japan
Production Technology
The external surfaces of the circle partitions are finished in polished brass to bring a distorted and warm reflection. This beautiful expanded space creates the feeling for the visitor step into an elegant and extraordinary world.
Design Challenge
Merging two history and culture, between French and Japanese. Mixing culture in a strong clear story is always a challenge. Once we could figure out this strong idea, then we believe this new story could attract the people.
Project Duration
Project started in December 2017 and opened to public at July 2019 in paris. 7 Rue de Condé75006 Paris
Operation Flow
The space cut off by the circle partitions connects all the required functions. This remaining space between the existing walls and the integrated circle partitions creates a geometrically curious form and an original circulation with an aesthetical experience. The customer cannot get into each service rooms directly, but must walk along a winding path toward the destination. This method that let the visitors walk along and enhance his expectation is typical Japanese way of hospitality, as in the traditional tea culture.
Research
The site has prime Parisian location, in the 6th arrondissement steps from the Jardin de Luxembourg. We preserved most of the existing structure of the 18th-century building, adding a series of circular partitions across four rooms and two levels to gently define the various functions of the space. This leans into the Japanese hospitality principal of discovery; patrons must wind through the store to find each treatment area, rather than walking into an obvious open-plan. The unusual geometric forms serve to spark curiosity in the customer, enchanting them to delve deeper into the store.
Inspiration
Adding a series of circular partitions across four rooms and two levels to gently define the various functions of the space. This leans into the Japanese hospitality principal of discovery; patrons must wind through the store to find each treatment area, rather than walking into an obvious open-plan. The unusual geometric forms serve to spark curiosity in the customer. The concept of ‘beauty’ by choosing golden polished brass for the circular partitions and accent pieces throughout the store.
Image Credits
Photography is by David Foessel
Project Overview
EN Skincare Salon and Store has been a Platinum winner in the Interior Space and Exhibition Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Platinum A' Design Award is recognized for honoring designs that stand at the forefront of creativity and innovation. It is the highest accolade bestowed by the A' Design Awards, acknowledging works that blend remarkable innovation with impactful societal contributions. These designs not only showcase exceptional artistic and technical proficiency but also highlight their creators' commitment to advancing the boundaries of art, science, design, and technology. Recipients of this award are celebrated for their role in shaping the aesthetics and trends of our time, contributing significantly to the enhancement of quality of life and promoting sustainable development.
Platinum Recognition
Yusuke Kinoshita was recognized with the coveted Platinum A' Design Award in 2020, a testament to excellence of their work EN Skincare Salon and Store.
Yusuke Kinoshita Press Releases
Attention press members and journalists: We offer a collection of press releases on Yusuke Kinoshita and their notable work, available for your unrestricted use. For immediate journalistic use: 1 press releases are available right now.
EN Skincare Unveils Innovative Paris Store Design by Yusuke Kinoshita
Yusuke Kinoshita's groundbreaking design for EN Skincare in Paris combines Japanese hospitality with 18th-century architecture to redefine beauty retail.
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