Xinwanxin Noodles

Restaurant for OYTT DESIGN

According to the regional characteristics, designers combine the architectural thinking of modernism in the process of conception. The dining area adopts the pattern design of the main axis and makes use of the smooth movement and function between the spaces, which provides enough possibility for the diversified dining needs, and enables everyone in here to feel the flow of time, the change of space, the transformation of old things and new things, as well as the state of prosperity and quiet precipitation.

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Xinwanxin Noodles by Ouyang Tiao

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Restaurant by Ouyang Tiao

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Ouyang Tiao Xinwanxin Noodles

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Ouyang Tiao Restaurant

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Xinwanxin Noodles Restaurant Press Releases

Press releases for Xinwanxin Noodles are now accessible in these languages: English.

Xinwanxin Noodles Restaurant Media Articles

We provide articles ready for publication on Xinwanxin Noodles, offered in several languages: Italian, Portuguese, Hindi, French, Turkish, Korean, Chinese (Mandarin), Japanese, Indonesian, Dutch, German, Arabic (Standard), Russian, Spanish and English.

Unique Properties

This case is a famous flagship restaurant with a history of 100 years. According to the regional characteristics, the designer combines modernist architectural thinking in the process of conception, trying to break away from the stereotype and break through the established model by means of design, so that the traditional catering brand can innovate under the background of the times.

Tags

Interior, Commercial, Restaurant, Noodles Museum, Natural, Simple, Cultural, OYTT Design

Production Technology

The open wooden windows and two glass doors can bring sunlight into the interior, but also add modern sense of elegance to the original rough and mottled architectural appearance, making the whole restaurant appropriately integrate into the existing space atmosphere of the ancient street. The design of the interior space is as rich as possible to explore. That is, selectively retain, but not deliberately emphasize the sense of mystery and vicissitudes.

Design Challenge

The artistic treatment of the structure is also a key point in the design and planning of this case. The first floor lobby utilizes the original glass patio of the old house, which combines glass and wood grille, and has the function of separating without shading and adjusting the light. The visual changes produced by the interlacing of virtual and real make the diners have a sudden and open feeling to the space when they are walking.

Project Duration

The project started in January 2019 in Wuxi and finished in February 2019 in Wuxi.

Operation Flow

In order to subvert the public's old impression of centuries-old restaurant and lay a solid foundation for the development of the young market, this case changed the original traditional management mode, upgraded to a new of self-service catering model, and added a new retail area.

Research

In the center of Wuxi city with many high-rise buildings, the gentle and ancient Nanchang Street is a fascinating soul destination. It is known as "the out-of-print place of the ancient canal culture with the original ecological features of the southern region of the Yangtze River". Xinwanxin Noodles is located here, the designer combines modernist architectural thinking in the process of conception, according to the regional characteristics.

Inspiration

As an inheritor of Wuxi intangible cultural heritage, the owner has a strong demand for the brand upgrading and image display. The door head retains the original ecological features of the the southern region of the Yangtze River along the ancient canal, such as the white wall, black tile, bucket arch and upturned eaves. The silver wire noodles and the sweet rice wine are the signboard features of the restaurant. The designer transforms abstract concepts into perceptible spatial image.

Image Credits

Image #1: Photographer Yiyin Xu, Dining Area, 2019. Image #2: Photographer Yiyin Xu, Dining Area 2, 2019. Image #3: Photographer Yiyin Xu, Dining Area 3, 2019. Image #4: Photographer Yiyin Xu, Hall, 2019. Image #5: Photographer Yiyin Xu, Dining Area 4, 2019.

Project Overview

Xinwanxin Noodles Restaurant has been a Silver winner in the Interior Space and Exhibition Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Ouyang Tiao was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Xinwanxin Noodles Restaurant.

Ouyang Tiao Press Releases

Discover Ouyang Tiao's journey through our press releases, available for all press members and journalists to use without restrictions. Immediate access is granted to 2 press releases for all journalists.

Xinwanxin Noodles Restaurant Redefines Tradition with Modernist Design

Xinwanxin Noodles, a 100-year-old flagship restaurant, located in Wuxi, China, has undergone a remarkable transformation, blending traditional cultural elements with modernist architectural thinking.

Ouyang Tiao Newsroom

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