Yum Rob
Restaurant for MET Creative Brand
The dining area extracts the brand image and the sense of future as the elements throughout the whole space, and reinterprets the original space with the unconstrained design method. The design of new technology elements gets rid of the invariable dreariness of traditional restaurants. People in it, as if walking in the future. The combination of the circular mirror and the luminescent body on the top creates a relatively quiet and soothing area, giving the whole space a profound atmosphere.
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Yum Rob by Zhidong Du
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Restaurant by Zhidong Du
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Zhidong Du Yum Rob
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Zhidong Du Restaurant
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MET Creative BrandBrand Logo
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Yum Rob Restaurant Press Releases
Explore press materials for Yum Rob, available in languages such as English.
Yum Rob Restaurant Media Articles
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Unique Properties
Yum Rob is the first future concept theme smart restaurant in Hengshui City. The designer adopts modern, simple and fashionable design style, through digital hardware, personalized products and humanized service, and in the way of technology and food, to bring immersive dining experience to customers.
Tags
Interior, Future, Smart Restaurant, Modern, Fashion, Immersive,
Production Technology
The entrance extracts the circular arc element from the robot image of the brand, combining with the mirror stainless steel material surrounding, bringing people a sense of mystery and unknown. The use of color light-emitting strip creates a sweet and joyful visual feeling, while presenting a sense of ritual and illusion of the scene.
Design Challenge
The top of the box uses optical fiber lights to enhance the visual atmosphere of the space. The panoramic 360-degree stereoscopic projection with a strong sense of the future creates an "immersive" dining environment through acousto-optic technology, presenting diverse and dramatic visual effects for customers.
Project Duration
The project started in February 2019 in Hengshui and finished in March 2019 in Hengshui.
Operation Flow
The waiting area is equipped with stepped seats, reasonably planning the customers' moving line, which can accommodate more people to wait for meals. Meanwhile, it subtly changes the atmosphere of the whole space, creating a cinema like audio-visual enjoyment. Semi matte paint is used on the walls around to enhance the depth of the space. The logo is embedded with the LED display screen, which brings rich spatial emotions by changing different expression forms.
Research
As more and more consumers are used to meet their various needs for catering through online channels, the current catering management system is not limited to cash register, but also a connector between restaurant, platform and guests. The new technology and experience will become the focus of the next development of the catering industry. The cartoon IP image of VIVI can not only attract people's attention as a selling point, but also form its own visual symbols to increase brand recognition.
Inspiration
The core of this case is to transform the abstract brand concept into a perceptible and communicable space language, and increase the benefits for business operation. Therefore, in front of the door design, the designer uses a very architectural image to show "taste" and "future" in different directions. The bold and bright color layout make the restaurant become beautiful and striking in this street.
Image Credits
Image #1: Photographer Ming Chen, Entrance, 2019. Image #2: Photographer Ming Chen, Waiting Area, 2019. Image #3: Photographer Ming Chen, Dining Area, 2019. Image #4: Photographer Ming Chen, Stairs, 2019. Image #5: Photographer Ming Chen, Box, 2019.
Project Overview
Yum Rob Restaurant has been a Silver winner in the Interior Space and Exhibition Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Zhidong Du was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Yum Rob Restaurant.
Zhidong Du Press Releases
Discover Zhidong Du's journey through our press releases, available for all press members and journalists to use without restrictions. Immediate access is granted to 1 press releases for all journalists.
Yum Rob: A Futuristic Smart Restaurant Design by Zhidong Du Wins Silver A' Design Award
Zhidong Du's Yum Rob project, a futuristic smart restaurant, has been awarded the Silver A' Design Award in 2020 for its innovative and immersive design concept.
Zhidong Du Newsroom
Find inspiration and award-winning creativity within the Zhidong Du Newsroom.
