Bonna Ambiente Booth
Exhibition Stand for İdilbanu and Partners
The Bonna stand features a meticulously designed and thoughtfully segmented layout, strategically incorporating color, textures, materials, and zoning to highlight the brand’s distinct tableware collections. Each collection is presented to reflect its unique character, allowing visitors to explore the full range of Bonna’s premium products with ease.
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Bonna Ambiente Booth by Idil Banu Ozcan
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Exhibition Stand by Idil Banu Ozcan
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Idil Banu Ozcan Bonna Ambiente Booth
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Idil Banu Ozcan Exhibition Stand
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İdilbanu and PartnersBrand Logo
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Unique Properties
The Bonna stand offers a meticulously crafted layout that seamlessly blends aesthetics and functionality. Its unique zoning, organic wall cutouts, and dynamic material use create an engaging experience, guiding visitors naturally through the space. A welcoming bar fosters social interaction, while a digital catalog extends product exploration beyond physical displays. Thoughtful seating areas enhance engagement, making the stand both visually striking and highly immersive.
Tags
Exhibition stand design, product display, tableware display, boonth design, branding design, interior design, interior architecture, stand design, fair design
Production Technology
The Bonna stand was designed using a strategic blend of spatial zoning, material experimentation, and user experience principles. Albond composite panels, organic wall cutouts, and dynamic lighting were carefully selected to enhance visual appeal and functionality. A modular approach ensured efficient production and adaptability. Digital integration, including a catalog display, enriched engagement. This design harmonizes aesthetics, interaction, and practicality for an immersive brand experience.
Design Challenge
The key challenge was balancing aesthetics and functionality while ensuring an intuitive visitor flow. Spatial constraints required innovative zoning and modular design. Integrating a digital catalog while maintaining a tactile experience was another hurdle. Production relied on Albond panels and sustainable materials, considering feasibility and brand values. Evolving trade show trends, visitor behavior studies, and technological advancements shaped the design, enhancing engagement and impact.
Project Duration
The project started in November 2024 in Istanbul and finished in December 2024 in İstanbul, and was exhibited in Messe Frankfurt Ambiente Fair in February 2025.
Operation Flow
The Bonna stand operates as an immersive brand showcase, guiding visitors through distinct zones that highlight each collection. Organic wall cutouts direct attention, while dynamic lighting enhances material perception. The bar fosters casual interactions, and seating areas encourage in-depth engagement. A digital catalog extends exploration beyond physical displays. This thoughtful layout maximizes flow, enhances visitor experience, and creates a seamless blend of functionality and aesthetics.
Research
The research integrated UX studies, market analysis, and product interaction research to create an immersive trade show experience for Bonna’s tableware display. Objectives included analyzing visitor behavior, enhancing engagement, and strengthening brand identity through strategic spatial design and zoning. Methods such as surveys, interviews, competitor analysis, and prototyping were used. Key findings highlighted atmosphere, intuitive navigation, and spatial organization as essential for engagement and brand perception.
Inspiration
The Bonna stand features a meticulously designed and thoughtfully segmented layout, strategically incorporating color, textures, materials, and zoning to highlight the brand’s distinct tableware collections. Each collection is presented to reflect its unique character, allowing visitors to explore the full range of Bonna’s premium products with ease.
Image Credits
Idil Banu Özcan / Architect / Founder of İdilBanu+Partners
Project Overview
Bonna Ambiente Booth Exhibition Stand has been a Bronze winner in the Trade Show Architecture, Interiors, and Exhibit Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Idil Banu Ozcan was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work Bonna Ambiente Booth Exhibition Stand.
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