Trade Fair and Exhibition
Jorakay Pavilion 2024

Trade Fair and Exhibition for Ductstore The Design Guru Co.,Ltd.

Jorakay Pavilion 2024 drew inspiration from the grid pattern of a crocodile's belly, resulting in an abstract design that reflected the brand's architectural direction. Visitors could enter from all sides, with products displayed in a gallery-like setting, accompanied by LED screens, lighting, and music. This approach offered a different way of presenting products while supporting the brand's image. The green pavilion, representing Jorakay's products, provided an immersive experience that brought together architectural design and spatial storytelling.

Nontawat Charoenchasri 2025 Agency Golden Press Kit № 164376

Download Press Kit № 164376

Download Press Kit № 164376 Trade Fair and Exhibition for Ductstore The Design Guru Co.,Ltd. by Nontawat Charoenchasri to access high-res images, essential texts, translations, and exclusive interviews—all in one.


Available Now for Your Next Story

At architecture|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.


Please Note:

  • Credit the work's creator and/or photographer.
  • Mention architecture|newsroom as your source.
  • Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. architecture|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.


Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.


Jorakay Pavilion 2024 by Nontawat Charoenchasri
Jorakay Pavilion 2024 by Nontawat Charoenchasri

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. For photo credit information, refer to the Image Credits Section.

Trade Fair and Exhibition by Nontawat Charoenchasri
Trade Fair and Exhibition by Nontawat Charoenchasri

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. For photo credit information, refer to the Image Credits Section.

Nontawat Charoenchasri Jorakay Pavilion 2024
Nontawat Charoenchasri Jorakay Pavilion 2024

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. For attribution details, see the Image Credits Section.

Nontawat Charoenchasri Trade Fair and Exhibition
Nontawat Charoenchasri Trade Fair and Exhibition

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Image attributions can be found in the Image Credits Section.

Ductstore The Design Guru Co  Ltd Brand Logo
Ductstore The Design Guru Co Ltd Brand Logo

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Please check the Image Credits Section for photo acknowledgements.

DUCTSTORE the design guru Corporate Logo
DUCTSTORE the design guru Corporate Logo

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. For attribution details, see the Image Credits Section.

Unique Properties

The Jorakay Pavilion 2024, designed by DUCTSTORE the design guru Co., Ltd. for Jorakay, a leading Thai construction materials brand, was showcased at Architect Expo 2024. The design, inspired by the event's Key Visual concept, incorporates Jorakay's identity through a grid pattern reminiscent of a crocodile's belly, making it abstract and distinct from previous years. The pavilion merges architecture, exhibition design, event organization, brand communication, lighting installation, and visual graphics to create a unique experience, deepening visitors' connection to the Jorakay brand.

Tags

#ductstorethedesignguru #dstgrtheothersevt #theothersdstgr #JorakayPavilion2024 #collectivelanguage #JorakayExpertSolutionsExpertResults #JorakayExpert #ArchitectExpo2024

Production Technology

Jorakay Pavilion 2024 transforms into a thematic pavilion, featuring product displays arranged like an art exhibition, with each zone showcasing Jorakay’s products. This innovative layout uses LED screens for dynamic communication, presenting product information through animations while minimizing unnecessary panels. A U-shaped LED screen at the center serves as a photo spot and a highlight for product features. Jorakay emphasizes sustainability by using materials like steel frames and compressed wood boards that can be reused or donated post-exhibition, reflecting its commitment to environmental responsibility

Design Challenge

Jorakay Pavilion 2024 is an exhibition pavilion that elevates the brand's image to a new level. Building on the significant success of Jorakay Pavilion 2023, which modernized and refreshed the brand's image, Jorakay Pavilion 2024 redefined the concept of an exhibition pavilion. It takes the ordinary form of a crocodile's belly and develops it through continuous repetition, resulting in a unique diagram that represents a new language for the Jorakay brand. This aligns with the main Key Visual concept of Architect Expo 2024, "Collective Language: Sensory Architecture."

Project Duration

30 April – 5 May 2024 Impact Arena, Exhibition and Convention Center, Muang Thong Thani, Thailand

Operation Flow

Jorakay Pavilion 2024 is designed to allow visitors to enter from all directions. Inside, the product displays are arranged like an art exhibition, with each zone having its own unique identity. This breaks away from traditional product display methods while highlighting Jorakay’s key products in each category. LED screens are used to enhance communication by presenting product information through animations, reducing unnecessary panels to only essential ones. Additionally, a lighting installation is incorporated to make the pavilion more striking and visually appealing.

Research

The concept of Jorakay Pavilion 2024 is further developed to incorporate Jorakay's identity by using the grid system pattern on a crocodile's belly with the main Key Visual concept of Architect Expo 2024 "Collective Language: Sensory Architecture." that questions the origins of architecture, exploring what it stems from. Therefore, the main Key Visual incorporates elements of architecture that convey the sense of architecture, developing them into a new diagram that communicates in a novel architectural language — The concept of Jorakay Pavilion 2024 thus embodies Jorakay's unique form of architectural language.

Inspiration

The form of pavilion is derived from the grid system on the belly of a crocodile, combined with the main Key Visual concept of Architect Expo 2024 "Collective Language: Sensory Architecture." which develops elements of architecture into a new diagram. Therefore, the form of Jorakay Pavilion 2024 integrates these two elements into a new diagram in Jorakay’s unique style, featuring continuous abstraction and repetition.This results elevating the exhibition to a Thematic Pavilion.

Image Credits

Image #1: Photographer DOF Depth of Field Co., Ltd., 2024 Image #2: Photographer DOF Depth of Field Co., Ltd., 2024 Image #3: Photographer DOF Depth of Field Co., Ltd., 2024 Image #4: Photographer DOF Depth of Field Co., Ltd., 2024 Image #5: Photographer DOF Depth of Field Co., Ltd., 2024

Project Overview

Jorakay Pavilion 2024 Trade Fair and Exhibition has been a Golden winner in the Trade Show Architecture, Interiors, and Exhibit Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

 Award Logo
Golden Recognition

Nontawat Charoenchasri was recognized with the coveted Golden A' Design Award in 2025, a testament to excellence of their work Jorakay Pavilion 2024 Trade Fair and Exhibition.

Newsroom
Nontawat Charoenchasri Newsroom

Visit Nontawat Charoenchasri Newsroom for an inside look at exceptional design and award-winning projects.

You are currently viewing Media Showcase № 164376. Discover everything Nontawat Charoenchasri has to offer in their newsroom, from award-winning projects to high-res media and valuable resources. You are now viewing the Media Showcase 164376 for Jorakay Pavilion 2024. You will find further content in Newsroom 231099.

Explore Now

Krungthai Money Expo 2024 Trade Fair and Exhibition
Krungthai Money Expo 2024

Trade Fair and Exhibition for The Others Co., Ltd.

Nontawat Charoenchasri 2025 Agency Golden
OB House Residential
OB House

Residential for The Others Co., Ltd.

Nontawat Charoenchasri 2025 Agency Bronze
Red Wave Entrance
Red Wave

Entrance for MURAYAMA INC.

MURAYAMA INC. 2023 Agency Golden
Skyline Stories Modern Stand
Skyline Stories

Modern Stand for Smart Design Expo

Smart Design Expo - Marzena Michalska 2025 Agency Golden
Muji Eco Pavilion in Emptiness Exhibition Space
Muji Eco Pavilion in Emptiness

Exhibition Space for FORTH FORCE(Shanghai Tan Gen Cultural Communication Co., Ltd)

Chenzhu Sun 2024 Enterprise Platinum
Sheerin Pavilion Exhibition
Sheerin Pavilion

Exhibition for PMT Partners Ltd.

PMT Partners Ltd. 2024 Enterprise Platinum
Elegance and Modernity Exhibition Stand
Elegance and Modernity

Exhibition Stand for Drutex

Smart Design Expo - Marzena Michalska 2023 Agency Golden
Forshine Shenzhen Pavilion
Forshine Shenzhen

Pavilion for ZJ DESIGN LIMITED

Hong Wang 2023 Professional Golden
Smart Data X You Exhibition
Smart Data X You

Exhibition for ecoplus.Digital GmbH

Responsive Spaces 2025 Agency Golden
Ghaffari Exhibition Booth
Ghaffari

Exhibition Booth for Ghaffari Chemical Industries Corp.

Mohammad Hakiminia 2025 Professional Silver
Villa Booth Elegant Stand
Villa Booth

Elegant Stand for Smart Design Expo

Smart Design Expo - Marzena Michalska 2024 Agency Silver
Morita Wds 2023 Exhibition Booth
Morita Wds 2023

Exhibition Booth for HAKUTEN Corporation

Shotaro Inahara 2025 Agency Silver
Create Newsroom
Create Your Newsroom

Establishing your own newsroom is a strategic move to effectively communicate your designs to a targeted audience of journalists and media editors. This direct channel enhances your visibility, significantly increasing your chances of being published and featured across a wide range of media platforms, from magazines and newspapers to journals and online media. Take the first step towards amplifying your reach and influence in the design community.

Create Media Account
Create Account to Unlock Exclusive Resources
  • High-resolution images for your stories
  • Ready-to-publish press kits
  • Access to exclusive content

Quick sign-up. Instant access. Elevate your reporting now.

Create Newsroom
Submit Your Design

Submit your design and seize the opportunity to be featured across a global stage. Gain exposure by connecting your work with our extensive network of journalists and leading media outlets. Start your journey to worldwide recognition today.

Unlock Exclusive Journalistic Resources

Join our community of leading journalists and gain immediate access to premium content, in-depth design insights, and exclusive interviews.

Create Your Journalist Account

Featured Now

Design of the Day
DESIGN OF THE DAY
Design Team of the Day
DESIGN TEAM OF THE DAY
Design Legend of the Day
DESIGN LEGEND OF THE DAY
Design Highlight of the Day
HIGHLIGHT OF THE DAY
Design Interview of the Day
DESIGN INTERVIEW OF THE DAY
Designer of the Day
DESIGNER OF THE DAY