Krungthai Money Expo 2024
Trade Fair and Exhibition for The Others Co., Ltd.
Krungthai Bank's pavilion at Money Expo 2024, inspired by the Vayupaksa bird in its logo, reflects the theme Empowering Tomorrow with a sleek, modern design. Spanning 1,000 square meters, the pavilion's roof resembles stacked wings made of steel and polycarbonate with feather-like fins. The open-space layout allows entry from all sides, while mixed-height furniture promotes connectivity between units. Lighting on the fins creates a layered, transparent effect, enhancing its striking appearance and reinforcing Krungthai's mission of Empowering Better Life for All Thais.
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Krungthai Money Expo 2024 by Nontawat Charoenchasri
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Trade Fair and Exhibition by Nontawat Charoenchasri
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Nontawat Charoenchasri Krungthai Money Expo 2024
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Nontawat Charoenchasri Trade Fair and Exhibition
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The Others Co Ltd Brand Logo
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DUCTSTORE the design guru Corporate Logo
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Unique Properties
The design aligns the Brand Concept with the Design Statement and showcases Krungthai Bank's brand idea at Money Expo 2024 . It stands out from other banks' pavilions in terms of its distinctive space design. The design of Krungthai Bank’s pavilion at MONEY EXPO 2024, inspired by the wings of the Vayupaksa bird from the bank’s logo, reflects the concept of "Empowering Tomorrow." Covering 1,000 square meters, the pavilion features a roof resembling stacked wings, symbolizing the limitless potential of the bird's wings. This striking design enhances the bank's modern image and reinforces its mission of "Empowering Better Life for All Thais," aiming to attract new customers.
Tags
#Krungthai #KrungthaiMoneyExpoBangkok2024 #ktbmoneyexpo2024 #empoweringtomorrow #theothersdstgr #dstgrtheothersevt #iameverythingco #HIOconnexion
Production Technology
The pavilion features an open-space design with furniture tailored to meet the diverse needs of its services. Mixed-height chairs and tables enhance connectivity between units while maintaining their independence. Designed without a distinct front or back, the pavilion allows easy access from all directions. For lighting, fixtures are installed on the fins, creating a transparent effect and an illusion of layers in the rooftop space.
Design Challenge
The design aligns the Brand Concept with the Design Statement and showcases Krungthai Bank's brand idea at Money Expo 2024 . It stands out from other banks' pavilions in terms of its distinctive space design.
Project Duration
16-19 May 2024, IMPACT Arena, Muang Thong Thani, Nonthaburi, Thailand
Operation Flow
Its open-space design and furniture fittings are tailored to meet the different needs of each service provided within the area. The chairs and tables are of mixed heights to emphasize the connectivity between units, creating a connection between the lower mass and the roof yet remaining independent of each other. The pavilion is designed to have no front or back, allowing easy entry from all directions. As for lighting design, the lights are installed on the fins to create a transparent effect and an illusion of layers in the space on the roof.
Research
The pavilion, occupying an area of 1,000 square meters, has a roof resembling stacked wings, embodying the skeleton of bird wings that can spread indefinitely. The main structure is made of steel and polycarbonate, with fins on the top resembling bird feathers.
Inspiration
The design of Krungthai Bank’s pavilion at MONEY EXPO 2024 is inspired by the wings of the Vayupaksa bird, the bird of paradise, which is featured in the bank’s logo.
Image Credits
Image #1: Photographer DOF Depth of Field Co., Ltd., 2024 Image #2: Photographer DOF Depth of Field Co., Ltd., 2024 Image #3: Photographer DOF Depth of Field Co., Ltd., 2024 Image #4: Photographer DOF Depth of Field Co., Ltd., 2024 Image #5: Photographer DOF Depth of Field Co., Ltd., 2024
Project Overview
Krungthai Money Expo 2024 Trade Fair and Exhibition has been a Golden winner in the Trade Show Architecture, Interiors, and Exhibit Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Golden Recognition
Nontawat Charoenchasri was recognized with the coveted Golden A' Design Award in 2025, a testament to excellence of their work Krungthai Money Expo 2024 Trade Fair and Exhibition.
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